Bridget Rawls
Vice President of Digital Marketing at Buzz Franchise Brands- Claim this Profile
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Topline Score
Bio
Briana Bilauca
Bridget has an extremely positive attitude that made working with her on different projects enjoyable and fun. She strives to learn and grow in her position by taking on various roles and expanding her responsibilities. Bridget is always the first one to ask if you need help and lend a helping hand. She excelled in managing different product launches and contest by meticulously organizing and keeping records and making follow up contact. She continues to make efforts to help grow the brand and herself as an employee.
Briana Bilauca
Bridget has an extremely positive attitude that made working with her on different projects enjoyable and fun. She strives to learn and grow in her position by taking on various roles and expanding her responsibilities. Bridget is always the first one to ask if you need help and lend a helping hand. She excelled in managing different product launches and contest by meticulously organizing and keeping records and making follow up contact. She continues to make efforts to help grow the brand and herself as an employee.
Briana Bilauca
Bridget has an extremely positive attitude that made working with her on different projects enjoyable and fun. She strives to learn and grow in her position by taking on various roles and expanding her responsibilities. Bridget is always the first one to ask if you need help and lend a helping hand. She excelled in managing different product launches and contest by meticulously organizing and keeping records and making follow up contact. She continues to make efforts to help grow the brand and herself as an employee.
Briana Bilauca
Bridget has an extremely positive attitude that made working with her on different projects enjoyable and fun. She strives to learn and grow in her position by taking on various roles and expanding her responsibilities. Bridget is always the first one to ask if you need help and lend a helping hand. She excelled in managing different product launches and contest by meticulously organizing and keeping records and making follow up contact. She continues to make efforts to help grow the brand and herself as an employee.
Credentials
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AdWords Certifcation
Google -
Analytics Certification
Google -
Tag Manager Certification
Google
Experience
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Buzz Franchise Brands
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United States
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Consumer Services
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1 - 100 Employee
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Vice President of Digital Marketing
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Feb 2023 - Present
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Director of Digital Marketing
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Feb 2019 - Feb 2023
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Digital Marketing Manager
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Oct 2016 - Feb 2019
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Nebo Agency
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United States
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Advertising Services
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100 - 200 Employee
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Digital Project Manager
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Dec 2014 - Oct 2016
• Led marketing strategy and guided cross-departmental teams through the duration of projects to keep them fully integrated and on message • Ensured projects and campaigns were complete according to timeline and were within the defined scope and budget • Responsible for driving project delivery through effective use of internal and external communication on B2B and B2C digital marketing campaigns including SEO, PPC, Digital PR, Content and Social Media • Developed and maintained all project deliverables and assets including writing insightful creative briefs and designing tactful project plans • Oversaw development and creation of all aspects of B2B and B2C digital marketing website projects including but not limited to creative concepting, creative design, wireframes, backend and frontend development, and quality assurance
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Cellairis
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United States
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Wireless Services
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200 - 300 Employee
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Brand Manager
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Aug 2013 - Dec 2014
• Oversaw social media manager, brand architect of franchise marketing, and marketing intern • Managed relationships with licensed partners, affiliates, and outside agencies (PR and digital)• Maintained Google AdWords campaigns for Cellairis.com and Cellairis franchise locations • Strategized and executed all aspects of e-commerce marketing campaigns • Regulated SEO implementation and optimization of the Cellairis website and blog; created and managed content for blog • Collaborated with Director of Marketing and graphic design team to keep brand messaging consistent across all mediums
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Brand Architect
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May 2012 - Aug 2013
• Presented concepts and strategies to existing and potential partners • Executed new product training for outside sales and franchising departments• Assisted with product launches and e-commerce marketing strategy• Managed several multi-channel social media contests and promotions; coordinated with legal department on compliance of contest terms and e-commerce messaging• Wrote corporate communication including press releases, email blasts, presentations, corporate and franchise newsletters
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Education
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2008 - 2012
The University of Georgia
Bachelor of Arts in Journalism, Advertising- Grady College of Journalism and Mass Communication
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