Business Development Manager

• Aug 2023 - Present

Manager, Advertising & Partnerships

• Feb 2023 - Jul 2023

- Generated $30,000 in revenue within 2 months by securing paid media partnerships with market-leading brands from diverse industries (e.g.Toyota, Direct Asia, Zenyum), overcoming initial skepticism and positioning panda ads as a valuable advertising platform. - Conducted strategic pitches to prospective brands including Universal Music Group, government agencies (LTA, MOF, NEA etc.), and tourism boards & travel partners (STB, Qatar Airways, Malaysia Airlines etc.), showcasing proactive business development skills. - Orchestrated successful partnership campaigns with renowned loyalty brands like VIU, Zalora and meRewards, driving new foodpanda user acquisition and customer retention through the pandapro subscription plan. Show less

Assistant Manager Business Development

• Nov 2021 - Feb 2023

- Promoted to Assistant Manager within 16 months for strong performance and organizational impact.- Spearheaded and managed strategic/affiliate partnership accounts with renowned loyalty brands (e.g., ExxonMobil, AMEX, PUB, Lendlease Malls, Ezlink etc.) resulting in 90% YoY revenue growth through customer acquisition and tactical campaigns.- Achieved 190% YoY growth in individual media sales revenue with international clientele and media agencies (e.g. AIG, BYD, Singtel Group, BMW, UOB Bank, Singlife, Publicis Groupe, GroupM etc.).- Led a team of 6 to successfully onboard 150 new merchants for Motorist’s mPay feature launch.- Optimized budget spending and managed end-to-end ownership of partnerships including strategy, negotiations, execution and post campaign analysis with comprehensive affiliate/strategic reports.- Developed new partnerships aligned with company growth objectives, managing stakeholders meetings, and proactively participated in strategic decisions, exploration and development of new propositions.- Acted as a key liaison between client, partners and internal departments, collaborating effectively across cross functional teams (e.g. marketing, legal, customer service, product/tech, finance). Show less

Business Development Executive

• Jun 2020 - Nov 2021

Commercial Credit Analyst

• Apr 2019 - Mar 2020

- Conducting credit reviews with corporate financing products such as trade financing, real estate & property financing, contract financing, hire purchase etc. within a timely manner.- Assessing, analyzing and interpreting financial statements, performed risk analysis on new/existing borrowers as well as generating comprehensive cash flow forecasting models to determine debt repayment capability and line profitability.- Identifying early warning signs or credit weaknesses to circumvent loan loss.- Effectively articulate risks and mitigating factors for high risk accounts in financial and qualitative analysis.- Ensure approvals of credit reviews are obtained within stipulated deadline. Show less

Commercial Banking Relationship Manager

• Mar 2018 - Mar 2019

- Accounted for managing a portfolio of 40 middle market and corporate clients of different industry segments including evaluating their financing applications and processing credit propositions. - Performed thorough credit, financial & industry analysis on proposed lending and worked in partnership with credit risk management to understand business requirements; thereafter structuring credit facilities to meet those specifications.- Facilitated due diligence and legal/security documentation processes to follow through with line implementation and loan disbursements in compliance to standard operating procedures with credit admin officers and other relevant business units.- Managed client interactions as the primary point of contact on all queries regarding bank’s products and services such as credit, deposits, account opening and other products including operational issues as well as fulfilling ad hoc requests where necessary.- Identified and managed emerging risks within portfolio of clients by working with internal departments such as Trade Operations, Credit Administration, etc.- Identified customer needs and captured new financing by negotiating for best margins to optimize account profitability and increase bank’s wallet share.- Collaborated with product partners through cross-sell of non-loan products such as cash, treasury and insurance for businesses. Transactional Achievements• Executed RM7.7mil credit lending proposition of Overdraft and Term Loan facilities for a top SME chemical components distributor within Malaysia with average sales turnover of RM200mil per annum and grew the bank’s revenue by 10% within a year.• Expedited RM2.2mil credit proposition of trade financing facilities for a top architectural façade provider involved in the construction of Oxley Towers Kuala Lumpur.• Restructured RM2.0mil conventional Overdraft line to Islamic Overdraft line as a defensive strategy to facility redemption by other banks for a palm oil miller Show less

E-Commerce Retail Listings Specialist

• Jul 2017 - Aug 2017

- Created and managed product listings, including content, pricing, product images and inventory planning for various ClubKing brands on e-commerce platform - Identified and evaluated new opportunities for the enhancement of product titles, descriptions, categorization & keywords for SEO - Maintained the user efficiency of e-commerce platform catalogue - Executed competitor analyses to monitor competitors' product prices and promotions on Amazon & eBay UK as well as competitors' websites - Assessed, edited and made necessary changes to product photos using Adobe Photoshop CS6 Show less

Work Shadowing Programme

• Oct 2016 - Nov 2016

- Gained insight on risk and security management, products and services offered by Santander - Acquired insights and learned about approaches in maintaining customer loyalty - Involved in overall strategic planning process of a proposal project: ‘Marketing the Santander Universities Message’ to raise awareness about Santander’s philanthropic support at universities - Gained insight on risk and security management, products and services offered by Santander - Acquired insights and learned about approaches in maintaining customer loyalty - Involved in overall strategic planning process of a proposal project: ‘Marketing the Santander Universities Message’ to raise awareness about Santander’s philanthropic support at universities

Recruitment Consultant

• May 2016 - Jun 2016

- Sourced and interacted with prospective candidates and clients - Oversaw all information of existing and potential candidates by updating records on the database - Sourced and interacted with prospective candidates and clients - Oversaw all information of existing and potential candidates by updating records on the database

Administrative Assistant

• Sep 2014 - Sep 2015

- Data management & analysis using Microsoft Excel - Prepared and aligned all official documentations into allocations which allowed easy access for superiors - Administered all utility bill payments of landed properties - Ensured insurance policies of landed properties are constantly up to date - Collaborated with estate agencies regarding landed property issues - Data management & analysis using Microsoft Excel - Prepared and aligned all official documentations into allocations which allowed easy access for superiors - Administered all utility bill payments of landed properties - Ensured insurance policies of landed properties are constantly up to date - Collaborated with estate agencies regarding landed property issues

Teacher

• Apr 2015 - Aug 2015

- Educated and supervised the learning process of kids aged 4-7 years old in English and Art - Outlined and improved student lesson plans and was given praise for its effectiveness in engaging students with the module - Produced and presented necessary weekly student development reports to superior for evaluation - Communicated with parents concerning feedback on child’s development - Educated and supervised the learning process of kids aged 4-7 years old in English and Art - Outlined and improved student lesson plans and was given praise for its effectiveness in engaging students with the module - Produced and presented necessary weekly student development reports to superior for evaluation - Communicated with parents concerning feedback on child’s development