Partner - Head of PPC & Performance Marketing

• Aug 2022 - Present

Senior Digital Marketing Manager

• May 2019 - Present

- Design digital strategies for international companies in the APAC- Create, monitor and optimize campaigns according to clients’ brief- Implement web analytics solutions on clients’ website- Train teammates and clients on pay-per-click marketing and web analytics- Advise on landing page modifications and complementary traffic sources to strengthen online presence throughout the different steps of the decision journey

Paid Traffic Manager

• Apr 2017 - Dec 2018

- Own the company’s paid traffic strategy and define target CPL for each acquisition channel - Create, monitore and optimize campaigns: Search Ads + Display, Social and Video ads - Improved the on-site conversion rate by 20% through landing page optimizations thanks to A/B tests and using insights from sales team - Led data/analytics projects with dev teams to improve the visualization of acquisition performance and to better assess the incremental value of certain traffic channels - Identify new paid traffic opportunies using a test and learn approach

Account Manager Search, Display and Social Advertising

• Jul 2014 - Mar 2017

- Developed advanced strategies for Google AdWords, Bing Ads, and Facebook Ads in order to achieve client’s acquisition objectives - Maximized results for client’s KPIs by addressing e-commerce and web-to-store challenges through continuous monitoring and optimization of campaigns - Managed client relationships through regular email, phone, and face-to-face contact - Advised clients on landing page modifications and complementary traffic sources to strengthen their presence throughout the different steps of the conversion funnel

Online Reputation Management

• Jan 2013 - Jul 2013

Generated reports and recommendations to improve online presence by analyzing client’s current performance in search engines, online press, and social media, as well as addressing any negative attention that could have harmed the clients’ reputation Generated reports and recommendations to improve online presence by analyzing client’s current performance in search engines, online press, and social media, as well as addressing any negative attention that could have harmed the clients’ reputation

Assistant Traffic Manager

• Jun 2012 - Sep 2012

- Defined and implemented SEO strategy through by strategically targeted content - Contributed to the complete website revamp aimed at improving user experience - Defined and implemented SEO strategy through by strategically targeted content - Contributed to the complete website revamp aimed at improving user experience

Web Editor

• Jun 2011 - Aug 2011

Created keyword-targeted content to increase presence in strategically relevant keyword queries on search engine results pages Created keyword-targeted content to increase presence in strategically relevant keyword queries on search engine results pages