Experience

Signature Recruitment

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Client Services Executive

  • Nov 2022 - Present



Colart

• United Kingdom
• Consumer Goods
• 300 - 400 Employee

• Academy Manager

  • Mar 2021 - Oct 2022

  The focus of my role as the Academy Manager at Elephant was to grow, develop and deliver an online art class platform. Upon taking the position, I fully reviewed the Academy structure, proposing and implementing a new format with the fundamental goal of increasing the customer and revenue base. As a start up, I oversaw many functions of the business including business development, consumer journey, finance reporting and website performance. I was responsible for month end reviews, providing relevant sales performance and cost variance analysis to the finance department alongside presenting to the wider team on financial and non-financial KPIs. Through continuous measuring and monitoring of the brand performance, I drove change to remain relevant, responding to changing customer trends. In this role I collaborated with the marketing team on initiatives including content creation for all digital platforms (social media, website) as well as leading on the launch of the affiliate and influencer marketing programme. The result of all of this was a doubling of our online audience in just 12 months. Through strategic planning and following the brand strategy, I grew the student base by 58% YTD in 2022 compared to the previous full year student uptake.



Celebration Box

• Auckland, New Zealand

• Founder, Managing Director

  • Jun 2018 - Sep 2019

  Celebration Box is an e-commerce gift box company delivering directly to the customer. Our goal was to provide a premium product with a point of difference and be the most recognised gift boxing company in New Zealand. With a strategic marketing launch plan in place the start-up was an overnight success, amassing 20,000 Instagram followers within the 24 hours and increasing to 84,000 followers within the first year. We originally began as a home-based business in 30sqm of space but with our immediate growth we upscaled to a 160sqm warehouse in week 6. Leveraging off the success of my first e-commerce start-up, my role as Managing Director focused on designing and implementing key processes within the business and leading all aspects of business operations. I created a high functioning warehouse and took ownership of coordinating the dispatch so that the production line ran efficiently and effectively. My product design and continuous development of the range resulted in a 19% returning customer rate over a 12 month period. I was responsible for negotiating and purchasing from suppliers, ensuring that margins were maintained. Day to day tasks included staff management, payroll, accounts receivable, accounts payable, stock management, order-to-dispatch and leading customer service. After operating for 12 months we sold in excess of 30,000 gift boxes that were sent all over New Zealand and at 15 months the business was sold with a ROI of 9500%. Website - https://www.celebrationbox.co.nz Instagram - @celebrationbox_nz



Our Little Kitchen Co

• Auckland, New Zealand

• Founder, Managing Director

  • Nov 2015 - Sep 2019

  Our Little Kitchen Co was a home-based online cake store specialising in unique birthday and wedding cakes. I started the business with the intentions of having a small side business, however within the first 6 months of operations and continuous growth, I was able to become self-employed full time. Our Little Kitchen had a loyal following of 13,000 Instagram followers and 8,000 Facebook followers with a high returning customer rate of 34%. Our clients consisted of both individuals and large corporate clients with varying levels of creativity and scale required. As the owner operator I oversaw the complete operations of the business including creating a strong brand identity, website development, social media marketing, customer service, product creation and stock control. Key Skills: • Co-ordinating and managing the booking system with both individual and corporate clients. • Website updates and development including uploading of new products, content and pricing (Shopify) • Social media content creation and the development of a large following with high engagement on both Facebook and Instagram. • Customer service operations for both social media and email channels. Building long term customer relationships that developed a high customer return rate. • Product development of the all designs created within Our Little Kitchen from 2016-2019. • Procurement of stock and managing stock levels. • Strategic and operational planning for large weeks and months with a time sensitive product. • Performed administrative accounting functions (Xero) • Payroll and Human resourcing for myself and 1 other staff member.



MAC Cosmetics

• Personal Care Product Manufacturing
• 700 & Above Employee

• MAC Pro Artist

  • Jan 2012 - Nov 2015

  I started at M.A.C cosmetics in a retail store based in the airport working shift work in order to gain retail experience. In recognition of my performance I was moved to local market and shortly after I made PRO Artist and was based in the New Zealand flagship store. As an artist our main focus was the customers in store experience as well as sales and achieving KPI’s. As a Pro Artist my main role was focussing on larger clients such as makeup schools, model and PR agencies as well as photographers and other professionals in the industry. I organised and held makeup classes and lessons in store for membership holders and other organisations to attend. I wrote weekly reports on both staff and in store sales and targets also including trends, breakdown of sales, staff KPIs and behaviour. In 2015 I worked on 2 major T.V shows in New Zealand, Dancing with the stars and X-Factor as 1 of 6 main makeup artists on the show with both shows filming over a 12-week period. Key Skills: • Customer service skills for day to day customers along with corporate clients. • In store sales skills focusing on KPIs, customer experience and satisfaction. • Organisation of instore events from 30-80 people as well as on the day coordination of these events. • Weekly report writing on product and sales, customer trends, staff and KPIs. • Advanced makeup application for all ethnicities and ages.