Experience

The BrickKicker

• United States
• Real Estate
• 1 - 100 Employee

• Business Owner

  • Jun 2019 - Present

  Dallas, Texas Residential & Commercial Real Estate Inspections and Consulting



The BrickKicker Dallas

• United States
• Real Estate
• 1 - 100 Employee

• CMO The BrickKicker Dallas

  • Jun 2019 - Present

  Experienced marketer, sales leaders and strategy creator. Successfully lead and implemented strategic initiatives, product development, product mangement and go-to-market plans for several fortune 500 companies.



Lennox International

• United States
• Manufacturing
• 700 & Above Employee

• Sr. Manager Strategic Initiatives, Commercial Marketing

  • Dec 2016 - Feb 2019

  Richardson, Texas Develop comprehensive strategy for emergency replacement of HVAC commercial units within an emerging market. Evaluate market environments to identify target market, collaborating with cross-functional teams to conceptualize marketing strategies and campaigns for B2B sales. Generated over $10M in incremental revenue through B2B sales and marketing initiatives within six months of new industry penetration. Evaluated direct-to-sales orders to streamline sales processes, reducing erroneous orders… Show more Develop comprehensive strategy for emergency replacement of HVAC commercial units within an emerging market. Evaluate market environments to identify target market, collaborating with cross-functional teams to conceptualize marketing strategies and campaigns for B2B sales. Generated over $10M in incremental revenue through B2B sales and marketing initiatives within six months of new industry penetration. Evaluated direct-to-sales orders to streamline sales processes, reducing erroneous orders and improving customer experience. Maintained ownership of Lennox Commercial online ordering process through and addressed user experiences to focus on new business development within the emerging market. Conducted loyalty program maintenance as well as strategy and go-forward plan. Facilitate and analyze spring promotion leading into peak for HVAC industry to create brand awareness and momentum. Show less



FedEx Services

• Truck Transportation
• 700 & Above Employee

• Manager, Retail Strategy & Product Marketing, FedEx Marketing

  • May 2011 - Nov 2016

  Dallas/Fort Worth Area Strategic management lead of global FedEx retail touchpoints. Including FedEx Office, World Ship Centers, FASC's, Alliance Partners, Drop Boxes, and Ship & Get. Strategic placement, strategic product assortment, pricing, service and brand experience analysis and execution. Additionally, strategic management of front of counter product and retail shipping for FedEx Office. Products include self-service copy and print, computer rental, WiFi customer offering, Cloud Access (push and pull)… Show more Strategic management lead of global FedEx retail touchpoints. Including FedEx Office, World Ship Centers, FASC's, Alliance Partners, Drop Boxes, and Ship & Get. Strategic placement, strategic product assortment, pricing, service and brand experience analysis and execution. Additionally, strategic management of front of counter product and retail shipping for FedEx Office. Products include self-service copy and print, computer rental, WiFi customer offering, Cloud Access (push and pull), pack and ship and retail shipping. Traditional business development, product offering and assessment, ongoing product management to evolve strategy and offering to maximize revenue. Retail vision and customer experience strategy management Over $3B in revenue is managed on an ongoing basis.

• Manager Business Development FedEx Office Marketing

  • May 2011 - Nov 2012

  Dallas/Fort Worth Area Manager for Business Development, FedEx Office Marketing. Investigate new parternship opportunities for FedEx Office, Manage the Business Development process, build business case, negotiate terms, execute and implement Pilot program.

• Pack and Ship Product Manager

  • Dec 2009 - Apr 2011

  Dallas, Texas Develop product enhancements, strategy, marketing and pricing recommendations for product. Work wtih sourcing to learn of new products and to ensure best pricing for COGS.



UPS

• United States
• Truck Transportation
• 700 & Above Employee

• Special Venues Development

  • Aug 2006 - Dec 2009

  The UPS Store placemennt within, Hotels, Convention Centers, Universities, Rural Markets. The UPS STore Development, Franchise Sales



MBE, A UPS Company

• Special Venues Development

  • Aug 2006 - Dec 2009

  Prospected and Vetted opportunities for The UPS Store Business Centers in side of Hotels, Convention Centers, Military Bases, Universities, and other non-traditional retail spaces. Then had to negotiate and draft contracts, find and select The UPS Store Franchisees to operate the location and manage relationship between hotel management and new franchisee. Finally assisted with design and and coordinate of contstruction of retail space.



Mail Boxes Etc. / The UPS Store

• Area Development Manager

  • Jun 2005 - Jul 2006

  Receive and qualify prospective franchisees of The UPS Store. Review prospect's business plan and funding plan and conduct executive interview.



The UPS Store

• United States
• Retail
• 700 & Above Employee

• Owner

  • May 1995 - Jun 2005

  Owned and Operated two The UPS Store locations.