Experience

Texas Pharmacy Association

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director, Communications and Marketing

  • Apr 2018 - Present

  Manage member-focused and advocacy-oriented communications and marketing materials to promote awareness and value of the association, its programs, and the pharmacy profession. Write, edit, and design quarterly magazine, weekly e-newsletter, web site, social media, conference materials, legislative advocacy tools, and other marketing collateral for the association, foundation, PAC, and other entities. Pursue advertising sales and other relationships to support the association's work. Manage member-focused and advocacy-oriented communications and marketing materials to promote awareness and value of the association, its programs, and the pharmacy profession. Write, edit, and design quarterly magazine, weekly e-newsletter, web site, social media, conference materials, legislative advocacy tools, and other marketing collateral for the association, foundation, PAC, and other entities. Pursue advertising sales and other relationships to support the association's work.



US Acute Care Solutions

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing and Communications Manager, USACS Southwest

  • Jan 2017 - Jan 2018

  Managed all aspects of marketing and communications for the southwest region of US Acute Care Solutions (formerly Emergency Service Partners, LP). The region comprised approximately 700 physicians and advanced practice providers (NPs and PAs) serving 43 emergency departments across Texas, as well as selected hospitalist and intensivist practices. Led year-long integration of ESP marketing following merger with USACS, including advertising, web site, newsletter, exhibits, signage, and more. Managed all aspects of marketing and communications for the southwest region of US Acute Care Solutions (formerly Emergency Service Partners, LP). The region comprised approximately 700 physicians and advanced practice providers (NPs and PAs) serving 43 emergency departments across Texas, as well as selected hospitalist and intensivist practices. Led year-long integration of ESP marketing following merger with USACS, including advertising, web site, newsletter, exhibits, signage, and more.



Five Star ER

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing and Communications Manager

  • Oct 2013 - Jan 2018

  Managed marketing and communications efforts for line of independent freestanding emergency centers in the Austin area from its inception, with a focus on consumer-facing (B2C) marketing. Oversaw brand development and advertising campaigns to educate patients about this new and innovative model of health care. Worked with outside agencies to implement print advertising, digital advertising, television, radio, direct mail, billboards, signage, social media, community events and sponsorships, and physician referral marketing. Show less



Emergency Service Partners, L.P.

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing and Communications Manager

  • Aug 2011 - Dec 2016

  Managed and performed all marketing and communication functions for large emergency physicians group, with an emphasis on business development and physician recruiting. Coordinated and consolidated this established firm's marketing and branding functions to promote the partnership; developed efficient, service-oriented department to successfully elevate the company's already respected profile in the health care industry. Responsibilities included print and online branding, advertising, marketing strategy, budgeting, exhibit management, internal and external communications, and public relations. Developed and maintained print collateral, web sites, recruitment advertising in industry publications and job boards, and social media; coordinate industry conferences and events. Worked closely with all business divisions and reported to senior executive management. Responsibilities continued during year-long integration with US Acute Care Solutions following merger. Concurrently managed marketing activities for the start-up phase of Five Star ER, a group of ESP-owned independent freestanding emergency departments in Central Texas. Worked closely with third-party agencies and supervised advertising to increase awareness of this new brand in a new industry. Show less



Better Homes and Gardens Real Estate Bradfield Properties - Georgetown

• United States
• Real Estate
• 1 - 100 Employee

• Production Manager

  • Dec 2005 - Jul 2010

  Designed, edited, and produced a broad range of marketing and promotional materials for the number one residential real estate team in Austin (and, before becoming its own brokerage, the top-producing Keller Williams real estate team internationally). The firm has since changed hands and is now known as Better Homes and Gardens Real Estate/Bradfield Properties. Projects included informational booklets for home buyers and sellers, newsletters, direct-mail postcards, print advertising, printed materials and presentations for company-sponsored seminars and workshops, property flyers, business proposals, press releases, radio advertising, Web sites and other online marketing, and development of sales lead tracking databases. Performed marketing and event management for two annual client appreciation parties (Rock ’n’ Restock concert and Fall Festival), each with 200+ attendees raising approximately $10,000 each year for charity. Designed, edited, and produced educational and instructional materials (including audio CDs and supplemental materials), seminar marketing materials, seminar presentations, and trade show booths for Goldwasser Institute, a real estate teaching and training company. Member of corporate leadership team during period of rapid growth and expansion (sales volume and staff size tripled during a two-year period); fifth longest-serving company employee, reporting directly to Chief Operating Officer, Chief Executive Officer, and Founder of the company. Coordinated and maintained basic information technology (IT) systems, including troubleshooting many hardware and software issues; maintained corporate e-mail system. Valuable resource for other employees and other departments, as a result of my tenure, for answers and solutions to a variety of situations; widely regarded as a respected and stable member of the company. Show less



SILENT PARTNERS, INC.

• United States

• Production Supervisor

  • Jan 2004 - Dec 2005

  Managed and contributed to a wide variety of projects for a client-based communications firm, serving local and international clients including medical and scientific businesses, professional associations, non-profit organizations, and individuals.Supervised, monitored, and scheduled the work of other editors, medical writers, graphic designers, event planners, and data management personnel. Trained new production staff. Assisted marketing department in estimating project budgets and developing production plans. Coordinated resources among staff and vendors to deliver projects on time and on budget. Assured quality control of in-house and subcontracted work for timeliness, quality, and pricing. Served as liaison between sales/marketing and production staff. Show less

• Production Coordinator

  • Jun 2000 - Dec 2003

  Produced printed publications, including editing, writing, design, and layout of magazines, newsletters, marketing materials, journals, pamphlets, and books in various formats.Designed and maintained large databases of patient registries for medical device companies.Designed and maintained client Web sites.Assisted with event planning and development of trade show materials.Helped senior management lead the company through a period of major staff and business restructuring. Show less



Trinitonian

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Editor

  • Jun 1999 - May 2000

  Managed staff of approximately 30 reporters, editors, and photographers assigned to write, edit, and design weekly student newspaper of Trinity University in San Antonio, TX. Ran all day-to-day operations of the newspaper, including personnel, in addition to reporting. Earned individual honors for editorial writing and editorial page design from Texas Interscholastic Press Association. Helped launch successful redesign of entire publication and retooling of staff. Led the newspaper to the first of many top honors by the Texas Interscholastic Press Association. Show less

• Managing Editor

  • Jun 1998 - May 1999

  Worked closely with editor to revamp and reinvigorate weekly campus newspaper. Supervised news, entertainment, sports, photo, layout, and copy editors.

• News Editor

  • Jan 1998 - May 1998

  Managed news department for weekly newspaper: assigned news articles and photos, mentored news reporters, edited articles, performed layout of news section. Regularly reported and wrote news and feature articles and conducted standing weekly interview with Vice President for Student Affairs.

• Assistant News Editor

  • Aug 1997 - Dec 1997



Pflugerville Pflag

• Reporter (Freelance)

  • Jun 1996 - Aug 1996

  Wrote news and feature articles about community and school personalities and events for the Pflag and its monthly magazine supplement, Pfriends. Wrote news and feature articles about community and school personalities and events for the Pflag and its monthly magazine supplement, Pfriends.