Brian Prawl CSS, CSW, EBS, WSET 2

Director, Sales and Marketing at Twenty20 Beverages
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Contact Information
us****@****om
(386) 825-5501
Location
Kansas City Metropolitan Area, US

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Gus Griffin

When MGP decided to launch its own spirit brands, Brian was my first hire. Not only did he have a deep knowledge and understanding of our initial markets, but he had the skills, experience, go-to-market expertise and professionalism to be the cornerstone of our new organization. He was an invaluable resource, and the perfect addition to transform our effort. With his incredible initiative and enthusiasm, he is a leader, teacher and doer. Brian gave us instant credibility in the market and established us as experienced, professional brand builders. Brian has achieved tremendous results, establishing our brands and driving their long term growth, He has outstanding sales skills, however his impact on the company transcends his in-market achievements. I feel incredibly fortunate to have been able to hire Brian, and think he would be an outstanding addition to any growth oriented organization.

Scott Vanderpool

You sense it when he walks in the room. Before Brian even opens his mouth to utter a word, you think to yourself, "this guy gets it, he knows" and when he does speak, you realize just how good your intuition is. Brian is that person that you want to emulate. He's not arrogant, cocky, pushy or demanding - he's knowledgeable, experienced, polite, charismatic and confident and you can tell that, like a chess master, Brian is always steps ahead of things as they unfold to everyone else. Brian is a mentor and leader but always a listener and learner - he helps you grow as he continues to. He's just as quick to come up with a brilliant ideal as he is to complement someone else when they do. Brian doesn't take any member of the team for granted and he's always working to build comradery and culture. Brian has a knack for finding ways to improve processes and procedures as well as drive diverse groups toward a similar goal. In Brian, you are getting a field sales team leader, a multi-state territory director, a marketing guru, a financial wiz, a localized programming genius, a distributor influencer and a decisive and innovative thinker with the motivational skills of a half-time speech giving coach. Brian would be an asset to any organization and I would strongly recommend that you take the time to find out for yourself how much value he can add to your team.

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Credentials

  • WSET 2 (Spirits)
    WSET — Wine & Spirit Education Trust
    Jan, 2021
    - Nov, 2024
  • Executive Bourbon Steward
    Stave and Thief Society
    Jun, 2018
    - Nov, 2024
  • Certified Specialist of Spirits
    Society of Wine Educators
    May, 2009
    - Nov, 2024
  • Certified Specialist of Wine
    Society of Wine Educators
    Jun, 2007
    - Nov, 2024
  • Certified TIPS Trainer
    TIPS
    Nov, 2014
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director, Sales and Marketing
      • Apr 2021 - Present

      Twenty20 Beverages was founded in 2015 with the vision of helping smaller high potential spirit brands navigate the three-tier system and thrive in an environment dominated by huge multi-national beverage companies. Twenty20 Beverages delivers BIG COMPANY resources and business acumen to developing brands. We are experts in bridging the gaps between the customer, distributor, and supplier. Connect with me and see how our capabilities can grow your Brands. Twenty20 Beverages was founded in 2015 with the vision of helping smaller high potential spirit brands navigate the three-tier system and thrive in an environment dominated by huge multi-national beverage companies. Twenty20 Beverages delivers BIG COMPANY resources and business acumen to developing brands. We are experts in bridging the gaps between the customer, distributor, and supplier. Connect with me and see how our capabilities can grow your Brands.

    • United States
    • Food and Beverage Services
    • 200 - 300 Employee
    • Regional Sales Director
      • Mar 2016 - Apr 2021

      Started the MGP Brands Division from scratch, building the team, its portfolio, systems and processes while launching and scaling the business. Leading to doubling of revenues annually. Wearing many hats, represented MGP as a Division Leader in sales, marketing and strategic functions. Managed the product development, introduction and launch of 8 New Spirits Brands to 21 states in the US market. Worked to increase MGP Organizational knowledge in Branded Beverage Alcohol sales and Distributor Management to the Executive Committee and Board of Directors. • Responsible for all aspects of sales management, distributor management planning, execution, measurement and field activation for MGP beverage alcohol brands within assigned Region. • Developed, launched and grew core TILL Vodka, George Remus Bourbon, Rossville Rye and Eight and Sand Brands from zero to over 13,000 (9L) cases across 17 markets in less than 3 years

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • District Sales Manager
      • Sep 2015 - Feb 2016

      Leading ambassadors of world class wine brands showcasing Italian excellence around the world with a focus on respect for territory, attention to native grape varieties and tradition. In January 2016, Santa Margherita USA began handling their own iconic brand plus 7 others. Their Pinot Grigio was the US's #1 Selling Wine above $25, #1 in Restaurants, and sold 650,000 cases annually.District Manager – MO, KS, AR, OK 2012 – 2015Complete management and accountability to deliver profit, volume, budget and growth goals of diverse portfolio of wine and spirit brands. Dual Distributor Franchise Market. Managed product throughput via 2 distributors in complex market achieving on and off premise qualitative and quantitative goals. Direct Reports: Market Manager• Launched SM USA portfolio throughout Distric• Ensured seamless transition from original broker to SM USA distributor partners• Developed and implemented pricing, programming, incentives and KPI’s for all teams

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • State Manager
      • Sep 2012 - May 2015

      • Increased net sales by average of 3% CAGR (Combined Annual Growth Rate)• Launched Jack Daniels Tennessee Fire in Kansas exceeding distribution goals by 12%• Collaboratively developed and implemented On-Premise strategic program growing Southern Comfort volume by 7% FY 14• Received Manager Choice award for program development and execution of Major League Soccer All Star Experiential Program resulting in 27% lift• Earned Division of the Year Award, FY 13 and FY 14 for Best Division Performance profit and volume growth

    • Senior Area Manager
      • Jun 2006 - Sep 2012

      • Implemented and managed all national, regional and local programs and promotions achieving sales goals while managing budgets• Developed, presented portfolio of brands sales training programs for sales and merchandising teams achieving qualitative distribution and display goals.• Implemented Kansas NASCAR Jack Daniels initiative 4 years running: Earned Brand Builder Award for execution of program• Award for Outstanding Execution, Little Black Dress Wines Introduction FY 10 overachievement of 12 month goals• Award for Best North American Market Performance, Foundation Brands, FY 11

    • Sr. Area Manager
      • Sep 2003 - Jun 2006

      • Responsibility to Manage and direct all aspects of Brown-Forman wines for 12 Distributors and branches, • Create, implement and manage budgets• Increase and achieve Area profitability and sales volumetric goals• Design, implement and manage all National, Regional and local sales promotions• Winner of 6 Employee Choice Awards, Senior Award, Area of the Year 2005• Achieve corporate sales and profitability goals• Direct Chain account calls on HyVee corporate, Albertson’s/Osco, Price Chopper, Schunck’s, Dierbergs, Shop N’Save, KMA

    • Sales market Manager
      • Sep 1999 - Sep 2003

      • Manage and direct all aspects of Brown-Forman wines for 24 Distributors, 2 Brokers and 3 control States• Maintained solid, stable growth while managing budgets• Direct Chain account calls on HyVee, Kroeger (Baker’s), Albertson’s/Osco. Yellowstone National Park• Winner of First “Dave Higgins” Award for Rookie of the Year, FY 2000• Winner of 2 Employee Choice Awards

    • Division Sales Manager
      • Sep 1996 - Sep 1999

      • Responsible and accountable for Revenue growth and volumetrics for 8 sales reps 419 accounts, 62 suppliers Training of Sales Reps for Sales and Wine Knowledge• Direct contact and communication with suppliers• Grew Division revenue average of 14% over 3 years• Grew Division profitability average of 8% over 3 years• Key contact and development of Casino Gaming Food and Beverage in Kansas City• 8 time Division of the Month • Responsible and accountable for Revenue growth and volumetrics for 8 sales reps 419 accounts, 62 suppliers Training of Sales Reps for Sales and Wine Knowledge• Direct contact and communication with suppliers• Grew Division revenue average of 14% over 3 years• Grew Division profitability average of 8% over 3 years• Key contact and development of Casino Gaming Food and Beverage in Kansas City• 8 time Division of the Month

    • On Premise Wine Specialist
      • Sep 1993 - Oct 1996

      • On Premise Wine Specialist• 52 On Premise Accounts, 6 Fine Wine retail accounts• Grew area revenue average of 22% over 2 years• Grew area volume average of 20% over 2 years• Sales Representative of the Year 1993, 11 time Sales Representative of the Month • On Premise Wine Specialist• 52 On Premise Accounts, 6 Fine Wine retail accounts• Grew area revenue average of 22% over 2 years• Grew area volume average of 20% over 2 years• Sales Representative of the Year 1993, 11 time Sales Representative of the Month

    • Sales Support Specialist Wine and Spirits
      • Sep 1991 - Sep 1993

      • 110 Retail and On Premise accounts• Grew territory volume and profitability by 30% CAGR• Developed and implemented On Premise and Retail training programs for accounts • 110 Retail and On Premise accounts• Grew territory volume and profitability by 30% CAGR• Developed and implemented On Premise and Retail training programs for accounts

    • Hospitality
    • 1 - 100 Employee
    • Assistant General Manager
      • Aug 1988 - Sep 1991

      Multiple Management Roles in 350 room full-service airport property. Front Office Manager, Assistant General Manager, Assistant Food and Beverage Director Multiple Management Roles in 350 room full-service airport property. Front Office Manager, Assistant General Manager, Assistant Food and Beverage Director

Education

  • Missouri Western State University
    Bachelor of Applied Science (BASc), Business Administration and Management, General
    1986 - 1990

Community

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