Experience

Massive Insights

• Canada
• Data Infrastructure and Analytics
• 1 - 100 Employee

• Partner & Chief Strategy Officer

  • Aug 2023 - Present

  Toronto, Ontario, Canada ⦿ Growing a best-in-class team of data, analytics and AI experts to help clients achieve better outcomes with strategies that drive optimal decision-making. ⦿ Implementing #EOS (Entrepreneurial Operating System) to maximize team cohesion and effectiveness. This enables Massive Insights to deliver client solutions with greater speed and higher confidence.



The Well Home

• United States
• Design Services
• 1 - 100 Employee

• Strategic Advisor (Fractional)

  • Apr 2023 - Present

  Advisor on commercial strategy, marketing, customer experience, and growth efforts.



Klick

• Marketing Services
• 1 - 100 Employee

• Strategic Advisor (Fractional)

  • Jan 2023 - Present

  Executive level advisor on growth strategy. Areas of focus include brand extensibility and adjacency planning, capabilities expansion, corporate development, and more.

• Partner & Executive Vice President

  • Feb 2013 - Dec 2022

  Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space. Ultimately added zeros to revenue and headcount. I rose my hand anytime there was a problem that was new, undefined, and high impact. Enough mistakes and triumphs to write an exciting book (or maybe a movie). DJ'ed a party or two. Here's where I focused most of my time: 1. Business Development - Revenue: market analysis and targeting | pitch development and… Show more Acted as a Swiss Army Knife to help scale Klick from an early-stage challenger to the dominant market leader in its space. Ultimately added zeros to revenue and headcount. I rose my hand anytime there was a problem that was new, undefined, and high impact. Enough mistakes and triumphs to write an exciting book (or maybe a movie). DJ'ed a party or two. Here's where I focused most of my time: 1. Business Development - Revenue: market analysis and targeting | pitch development and coaching | sales solution architecture and articulation - Authority: keynote speaking | thought leadership writing - Differentiation: architect of multiple award-winning marketing campaigns 2. Client Service & Strategy - Service: C-level & senior client relations | annual commercial planning | marketing investment allocation recommendations - Planning: brand planning facilitation | market research | journey mapping | creative & program brief development - Activation: digital strategy design | multichannel ecosystem strategy | tactical strategy (SEO, SEM, Social, Website, CRM, etc.) 3. Capabilities & Market Expansion - Pivot: commercialization partner evolution | U.S. market expansion - Expansion: new craft expansion | strategy, analytics, media, CRM, brand, etc. - Integration: cross-functional operational improvements - Innovation: innovation support | Labs & Ventures 4. Corporate Strategy - Positioning: competitive analysis & differentiation | brand extensibility | value proposition evolution - Talent Evolution: hiring Interviewing | case development | candidate journey/experience mapping - Organizational Design: new OD structures | modern architecture (holocracy / responsive orgs) 5. Leadership Development - Manager Growth: launched the first leadership development program - Mentorship: 1:1 coaching | group training - Mental Health: advocate | certification in mental health first aid



Klick Health

• Health, Wellness & Fitness

• Executive Vice President, Interactive Services

  • Apr 2007 - 2013

• Director of Audience Development

  • Mar 2006 - Apr 2007

  Focus on traffic generation activities including display advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, media buying/planning, etc.


Devlin eBusiness Architects
• Managing Director, Client Services

  • 2005 - 2006


Foote Cone & Belding

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Interactive Services

  • 1999 - 2005

  Division head leading the 30+ person interactive group within an integrated marketing communications company.