Brianne Balasubramanian

Product Marketing Manager at RadarFirst
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Contact Information
us****@****om
(386) 825-5501
Location
Portland, Oregon, United States, US

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Vi La Bianca

Brianne is a team member driven by the dual forces of passion and reason. No one cares more about the company than Brianne, but she also cares deeply about doing the right thing in the correct way. Her ability to advocate for her team, jump in and get her hands dirty, and pinpoint ideas’ strengths and weaknesses always left me taking notes.

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Product Marketing Manager
      • Aug 2022 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
      • Jul 2020 - Feb 2022

      Proposed a strategic restructuring of the company to develop a specialized campaign strategy-focused department, resulting in a new growth path for senior team members, an environment optimized for innovative experimentation and learning, greater client engagement and a record percentage of client contract renewals in 2021 (the first full year of implementation).Was responsible for and engaged in: * Department Budgeting* Recruiting + Hiring* Profit + Loss Analysis of Client Accounts* Client Relations Support* Companywide Process Development + Implementation* Individual + Team Coaching* Companywide Trainings Show less

      • Jan 2018 - Jul 2020

      Strategized thought leadership + digital marketing campaigns resulting in notable new market growth* Department co-Founder* Project Management* Workflow Development* Process Refinement* Market Research* Client Onboarding

      • Jul 2016 - Jan 2018

      Optimized content for on-page conversions, SEO + target audience-specific brand messaging* Content Development*Search Engine Optimization* Brand Voice Development * Conversion Optimization* Writer Management* Quality Control

  • Fleur + Dot
    • Portland, OR
    • Creative Director / Founder
      • Jun 2010 - Jul 2017

      Founded an innovative boutique children's clothing brand sought after by global clientele * Entreprenuership * Product Development * Brand Messaging * Global Collaborations * Business Management * Social Media + Marketing Founded an innovative boutique children's clothing brand sought after by global clientele * Entreprenuership * Product Development * Brand Messaging * Global Collaborations * Business Management * Social Media + Marketing

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Community and Donor Relations Manager
      • Jan 2009 - Jun 2010

      Brought public awareness to an international non-profit focused on the eradication of child trafficking * MARKETING MATERIALS: Developed marketing copy and was responsible for editing the content of educational and marketing materials branded towards various donor groups. *DONOR RELATIONS: Responsible to build, develop, and grow the relationship between donors and the organization on a local and national level via special events, printed and online literature, and personal interactions. *VOLUNTEER COORDINATION: Recruited, trained, and managed local volunteers for both office support and local events support. *FUNDRAISING: Facilitated and promoted local fundraising and educational events with hundreds of attendees. *OFFICE MANAGEMENT: Developed and implemented office procedures and processes for data entry requirements, maintaining and organizing donor lists, training volunteers and interns, and tracking the distribution of all media and literature. Show less

Education

  • Simpson University
    Bachelor of Arts - BA, Diversified Liberal Arts
    2001 - 2005

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