Brianna McAlpine

Junior Client Partner at Jaden
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU

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Credentials

  • Email Automations Certification
    Mailchimp
    Apr, 2022
    - Sep, 2024
  • Email Marketing Certification
    Mailchimp
    Apr, 2022
    - Sep, 2024
  • Mailchimp Foundations
    Mailchimp
    Mar, 2022
    - Sep, 2024
  • Certification: Native Advertising Strategy Expert
    Outbrain Academy
    Feb, 2022
    - Sep, 2024
  • The Fundamentals Of Digital Marketing - Google Digital Garage Certificate
    Google
    Sep, 2019
    - Sep, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Nov, 2022
    - Sep, 2024
  • Certified Digital Marketing Associate
    Meta
    Oct, 2022
    - Sep, 2024
  • Shopping Ads Certification
    Google Digital Academy (Skillshop)
    Jun, 2022
    - Sep, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Sep, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Sep, 2024
  • Google Ads Video Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Sep, 2024

Experience

  • Jaden
    • Australia
    • Construction
    • 1 - 100 Employee
    • Junior Client Partner
      • Oct 2021 - Present

      - Social media channel maintenance & strategy- Setup and management of digital ad campaigns across Facebook/Instagram & Google- Creative brainstorming, design briefing & oversight- Design & development of EDM campaigns & automations- Graphic design using Figma, Adobe Photoshop, Illustrator, Xd & Lightroom - Animation & video editing using Adobe After Effects- Website wireframe design & content mapping- Blog writing and formatting through CMS platforms Wordpress & Strapi- Management of regular updates to Wix websites - Creation of digital dashboards in data studio- Off-page SEO strategy- Native advertising campaign strategy, setup & optimisation through Outbrain- Collection and analysis of website & advertising data from ad platforms and GA- Development of monthly reports and presentations with recommendations Show less

    • Digital Marketing Intern
      • Jul 2021 - Sep 2021

      - Crafted engaging social media calendars and managed fan interactions for esteemed Australian entertainment companies, Red Hot Summer Tour and Warner Music Australia. - Contributed to the development of a robust content marketing strategy for SaaS product pxmo.- Successfully executed targeted Facebook campaigns for R/Labs Wellness, driving engagement and achieving measurable results.

  • Gloria Jean's Coffees
    • Australia
    • Manufacturing
    • 700 & Above Employee
    • Assistant Manager
      • Jul 2017 - Jan 2020

      - Led and trained a team of 10 staff members. - Oversaw daily operations, including stock ordering, rostering, and recruitment activities. - Streamlined workflows and optimised inventory management using FIFO strategy to maximise product freshness and minimise waste. - Led and trained a team of 10 staff members. - Oversaw daily operations, including stock ordering, rostering, and recruitment activities. - Streamlined workflows and optimised inventory management using FIFO strategy to maximise product freshness and minimise waste.

Education

  • University of Wollongong
    Bachelor of Commerce - BCom (Dean's Scholar), Marketing and Management
    2017 - 2021

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