Marketing Administrative Assistant & Events Coordinator

• Apr 2023 - Present

Department: Marketing Reports to: President/CEO Reports to: Marketing Director Essential Functions: -Assist in Annual Event planning, organization and coordination. -Assist the marketing department with their day to day tasks. -Assist with social media management. -Assisting with the setup, facilitation and completion of marketing events -Overseeing the design and graphics of marketing materials -Conducting market research to better understand the marketing needs of the organization and its target audience Show less

Digital Marketing Specialist

• Sep 2022 - Mar 2023

As EPIC's Digital Marketing Specialist, I help our clients grow their businesses by optimizing their websites and working to improve their visibility within search engines. I also lead efforts to grow organic traffic and provide strategic recommendations for overall digital strategy. In addition, I work closely with internal departments including account management and web design. As EPIC's Digital Marketing Specialist, I help our clients grow their businesses by optimizing their websites and working to improve their visibility within search engines. I also lead efforts to grow organic traffic and provide strategic recommendations for overall digital strategy. In addition, I work closely with internal departments including account management and web design.

Digital Marketing Specialist & SEO Analyst

• Jul 2021 - Sep 2022

Responsible for digital marketing campaign success and leading the day-to-day management and delivery of digital marketing programs including paid search (Google) & display, graphic design, logo and brand development, SEO and analytics; producing long-and short-form video for social media, YouTube and websites and flying, capturing and editing drone photos of developments for use across multiple platforms. Responsible for digital marketing campaign success and leading the day-to-day management and delivery of digital marketing programs including paid search (Google) & display, graphic design, logo and brand development, SEO and analytics; producing long-and short-form video for social media, YouTube and websites and flying, capturing and editing drone photos of developments for use across multiple platforms.

Co-Founder

• Jan 2017 - Oct 2021

What's Up Racine is a social rebranding initiative with the end goal of making Racine and the surrounding areas a destination city for young professionals, students, creatives and entrepreneurs. What's Up Racine is a social rebranding initiative with the end goal of making Racine and the surrounding areas a destination city for young professionals, students, creatives and entrepreneurs.

Director of Digital Marketing

• Jan 2019 - Aug 2021

Highlights Racine County as a destination through web content, print advertising, digital marketing and more by sharing authentic experiences, quality of life pieces, and creating content that is relevant, and sparks inspiration for our audience.

Social Media Manager

• Jan 2018 - Aug 2021

Content developer managing all social media accounts to promote and market Racine County as a choice destination in Southeast Wisconsin.

Marketing Intern

• May 2017 - Jan 2018

Photography, graphic design, and assisting the management of social media outlets.

Guest Service Leader

• Jul 2012 - Dec 2017

Unit Coordinator

• Mar 2015 - Aug 2015

Retail Associate

• Apr 2013 - May 2014