Experience

Jump Digital Ltd

• United Kingdom
• E-Learning Providers
• 1 - 100 Employee

• Director

  • Jan 2009 - Present

  Our core team of digital marketing professionals have a collective experience of working with over a thousand businesses on digital marketing strategy and execution. We don’t teach history! Our advisory work with clients continues on a daily basis helping to ensure that our education programme remains relevant and current. With a passion for empowering our customers, we set out to meet the growing demand for digital skills by creating “best in class” digital education content and training courses. The end result is our highly effective, academically accredited and industry validated education programmes. We have a Industry Advisory Board who have a range of international experience in Digital Marketing, Television, Advertising, Video and Mobile Technology. The board independently review, and “future-proof”, the course’s content, materials and relevance. Delivered fully online our training courses continue to reach a wider audience, raising the standards and professionalism within the digital marketing industry. Show less



Web Analytics World

• Chief Editor

  • Jan 2011 - Present

  Web Analytics & Digital Marketing Resource Blog. https://www.webanalyticsworld.net/ Web Analytics & Digital Marketing Resource Blog. https://www.webanalyticsworld.net/



Scottish Enterprise

• United Kingdom
• Government Relations Services
• 700 & Above Employee

• Digital Transformation Specialist

  • Jan 2003 - Present

  By using the appropriate digital technologies, businesses can improve efficiency, increase productivity, research and enter new markets, increase sales and more. The role of a Digital Transformation specialist is to work with businesses to help them understand the possibilities, flesh out the real opportunities and ultimately refine and define their digital strategy Areas of specialism: Digital marketing - it's no longer just about Search Engines and Websites - businesses who are serious about digital marketing need to adopt a more holistic approach to digital marketing and to wider marketing, opening themselves up to new ways of thinking and new ways of working. I have extensive experience of working to inform, educate and upskill businesses in all aspects of digital marketing eCommerce - helping businesses to improve underperforming ecommerce sites or helping them develop an online strategy to sell through digital channels. This requires extensive experience in retailing, user experience, customer psychology and analytics. Detailed knowledge of end to end ecommerce solutions, as well as social platforms and marketplaces is also required. Customer conversion - helping businesses to improve their existing website conversion rates through detailed knowledge of analytics, customer behaviour and good old-fashioned common sense! Business process improvement - helping businesses to take a fresh look at their deployment of technologies and help then to develop an integrated IT strategy to improve efficiency and management information. Having an extensive knowledge of back-office technologies (from simple CRM solutions to full blown Enterprise Resource Planning systems). Show less