Experience

HighGround

• United States
• Specialty Trade Contractors
• 1 - 100 Employee

• Vice President of Digital Marketing

  • Nov 2022 - Present

  Irving, Texas, United States

• Director of Digital Marketing

  • Dec 2021 - Nov 2022

  Irving, Texas, United States • Provided strategic leadership, direct accountability and management for HighGround's digital marketing initiatives including, but not limited to Paid Search, SEO, and Social Media Marketing • Oversaw and maintained the work of all outside digital vendors while ensuring the timely and successful delivery of solutions/initiatives from all vendors • Forecasted and tracked key account metrics to identify and grow opportunities within territories • Established KPI dashboards to track… Show more • Provided strategic leadership, direct accountability and management for HighGround's digital marketing initiatives including, but not limited to Paid Search, SEO, and Social Media Marketing • Oversaw and maintained the work of all outside digital vendors while ensuring the timely and successful delivery of solutions/initiatives from all vendors • Forecasted and tracked key account metrics to identify and grow opportunities within territories • Established KPI dashboards to track daily, weekly, and monthly progress related to ROI of digital spend • Managed various aspects of acquisition growth initiatives including assisting in due diligence of acquisition candidates web presence • Developed and managed the creation of online advertising and marketing materials, working in conjunction with each entity's business development manager



Blackhawk Network

• United States
• Financial Services
• 700 & Above Employee

• Digital Marketing Manager

  • Mar 2019 - Dec 2021

  • Developed and implemented SEO and content strategy to drive overall organic growth across multiple company websites. • Increased organic traffic and revenue for flagship website by 35% and 12% YOY, respectively, by employing technical, on-page, and off-page search engine optimization tactics across the website • Designed content marketing strategy to complement our SEO strategy for a new brand that targeted customers at the top of the funnel and drove a 114% increase in traffic YOY •… Show more • Developed and implemented SEO and content strategy to drive overall organic growth across multiple company websites. • Increased organic traffic and revenue for flagship website by 35% and 12% YOY, respectively, by employing technical, on-page, and off-page search engine optimization tactics across the website • Designed content marketing strategy to complement our SEO strategy for a new brand that targeted customers at the top of the funnel and drove a 114% increase in traffic YOY • Monitored and identified trends in the organic search space and evaluated the impact on our websites and strategy. • Elicited, evaluated, and recommended product requirements for our websites related to driving organic growth. • Collaborated with technical product management and engineering as needed. • Worked with engineering leads and support landing page creation and various front-end development updates as needed. • As needed, performed other duties including supporting digital merchandisers to maintain product selection and content on multiple e-commerce websites. • Created and presented documents and webinars to educate content creators and marketers on best practices and procedures. • Crafted comprehensive reporting dashboards within Google Data Studio and SEMrush to present monthly results Show less



Wpromote

• United States
• Advertising Services
• 500 - 600 Employee

• Digital Marketing Manager

  • Apr 2018 - Mar 2019

  Dallas, Texas • Successfully managed and executed long-term digital marketing plans for 40+ Marriott branded hotels • Worked closely with cross-functional teams including content, social, paid media and field marketing • Analyzed and reported on digital marketing performance on a monthly basis • Provided insight and recommendations to hotel properties and Field Marketing Managers • Developed informative content in the form of blogs and interviews to boost the brand’s positioning as a thought… Show more • Successfully managed and executed long-term digital marketing plans for 40+ Marriott branded hotels • Worked closely with cross-functional teams including content, social, paid media and field marketing • Analyzed and reported on digital marketing performance on a monthly basis • Provided insight and recommendations to hotel properties and Field Marketing Managers • Developed informative content in the form of blogs and interviews to boost the brand’s positioning as a thought leader within the industry

• Digital Marketing Specialist

  • Oct 2017 - Apr 2018

  Dallas/Fort Worth Area • Reported and analyzed current and historical SEO campaigns and digital strategies. • Performed client-specific keyword research and competitive analysis. • Performed backlink analysis, opportunity identification, solicitation and optimization. • Maintained online citations and local listings. • Managed a large set of hotels with multiple client contacts. • Created client relationships with hospitality professionals in key roles. • Presented new strategies and results to… Show more • Reported and analyzed current and historical SEO campaigns and digital strategies. • Performed client-specific keyword research and competitive analysis. • Performed backlink analysis, opportunity identification, solicitation and optimization. • Maintained online citations and local listings. • Managed a large set of hotels with multiple client contacts. • Created client relationships with hospitality professionals in key roles. • Presented new strategies and results to clients via conference calls and emails.



Kibo

• United States
• Software Development
• 100 - 200 Employee

• Digital Marketing Specialist

  • Oct 2016 - Oct 2017

  Dallas, TX • Boosted organic traffic 26% and organic revenue 23% by executing extensive SEO strategies focused on backlinking, on-page optimization, keyword research and content development. • Slashed PPC campaign costs 14% by hyper-targeting customers and A/B testing copy, while increasing conversions by 58% and revenue by 27%. • Engineered an 102% increase in website traffic from paid social media marketing campaigns across Facebook, Instagram, Twitter and Pinterest. • Improved revenue… Show more • Boosted organic traffic 26% and organic revenue 23% by executing extensive SEO strategies focused on backlinking, on-page optimization, keyword research and content development. • Slashed PPC campaign costs 14% by hyper-targeting customers and A/B testing copy, while increasing conversions by 58% and revenue by 27%. • Engineered an 102% increase in website traffic from paid social media marketing campaigns across Facebook, Instagram, Twitter and Pinterest. • Improved revenue attributed to email marketing by 143% by implementing segmentation strategies, loyalty programs, and split testing. • Audited websites of existing Kibo clients and prospects. Covering SEO, PPC and other digital marketing practices best practices and then converting this data into actionable insights and recommendations. • Conducted client facing presentations that include monthly, quarterly, and yearly reviews on the progress of various marketing initiatives. Show less



Mattress Firm

• United States
• Retail
• 700 & Above Employee

• District Trainer

  • Nov 2015 - Oct 2016

  Irving, TX • Guided the development of new hires after their first 90 days with a 100% pass rate of final examinations for assigned trainees, which was accomplished by education on the sales process, product portfolio, the company, brand, and the market. • Facilitated education of products and sales process to Managers in Training and Managers on Duty before and after their first 90 days of employment • Assessed the strengths and weaknesses of MITs and MODs to facilitate a 45% increase in their… Show more • Guided the development of new hires after their first 90 days with a 100% pass rate of final examinations for assigned trainees, which was accomplished by education on the sales process, product portfolio, the company, brand, and the market. • Facilitated education of products and sales process to Managers in Training and Managers on Duty before and after their first 90 days of employment • Assessed the strengths and weaknesses of MITs and MODs to facilitate a 45% increase in their sales within their first 90 days.

• Sales Manager

  • Aug 2013 - Oct 2016

  Dallas/Fort Worth Area • Coordinated direct consumer sales, store merchandising, and social media marketing to improve sales • Amplified sales in a low volume store by 56% and increased overall sales by $432,000 by social media advertising, direct mail marketing, and partnerships with local businesses • Oversaw the opening of new stores acquired from Sleepy's in West Virginia, Virginia and Washington D.C. D through establishing merchandising, IT system set up, and training of sales personnel.



Groggy Dog

• United States
• Advertising Services
• 1 - 100 Employee

• Sales and Marketing Intern

  • Mar 2013 - May 2013

  Denton, TX • Assisted owner with sales and marketing efforts in the Denton area. • Identified marketing opportunities by gathering customer research from surveys administered to fraternities and sororities. • Cultivated and grew client relationships through partnering with local businesses and on-campus organizations in order to offer incentives to potential customers.