Experience

Ultra Consultants
• United States
• IT Services and IT Consulting
• 1 - 100 Employee
• Director of Marketing

  • Feb 2022 - Present


PRO*ACT

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Director of Marketing & Brand Development

  • Oct 2014 - Feb 2022

  In this role, I developed and managed product marketing initiatives that built our brand equity, bringing value to the companies, suppliers, and customers across our supply chain. I specialize in the development of sales and marketing strategies, platforms, partnerships, and customer acquisition models. Since 2014, I have grown our department's revenue 381% by developing vendor incentive programs and launching platforms to create greater value for our customers. I led our go-to-market… Show more In this role, I developed and managed product marketing initiatives that built our brand equity, bringing value to the companies, suppliers, and customers across our supply chain. I specialize in the development of sales and marketing strategies, platforms, partnerships, and customer acquisition models. Since 2014, I have grown our department's revenue 381% by developing vendor incentive programs and launching platforms to create greater value for our customers. I led our go-to-market strategy with our sales teams and created product marketing programs for vendors and end-user customers. I led teams to build and launch multiple education programs for specific user-groups including videos, podcasts, online campaigns and websites for internal and external consumption. Show less In this role, I developed and managed product marketing initiatives that built our brand equity, bringing value to the companies, suppliers, and customers across our supply chain. I specialize in the development of sales and marketing strategies, platforms, partnerships, and customer acquisition models. Since 2014, I have grown our department's revenue 381% by developing vendor incentive programs and launching platforms to create greater value for our customers. I led our go-to-market… Show more In this role, I developed and managed product marketing initiatives that built our brand equity, bringing value to the companies, suppliers, and customers across our supply chain. I specialize in the development of sales and marketing strategies, platforms, partnerships, and customer acquisition models. Since 2014, I have grown our department's revenue 381% by developing vendor incentive programs and launching platforms to create greater value for our customers. I led our go-to-market strategy with our sales teams and created product marketing programs for vendors and end-user customers. I led teams to build and launch multiple education programs for specific user-groups including videos, podcasts, online campaigns and websites for internal and external consumption. Show less



Incendia Creative

• United States
• Advertising Services

• Creative Director / Partner

  • Aug 2002 - Oct 2014

  For 12 years I was the lead partner at Incendia Creative, managing creative direction for key accounts. I specialized in strategic planning and creative development for clients as diverse as eBay, Paypal, Mercedes-Benz, the California Highway Patrol, Allstate, and various corporations, non-profits, and other entities looking to tell their stories in compelling, memorable, and actionable ways. With Mercedes-Benz we collaborated on the successful launch and rollout of a series of driving… Show more For 12 years I was the lead partner at Incendia Creative, managing creative direction for key accounts. I specialized in strategic planning and creative development for clients as diverse as eBay, Paypal, Mercedes-Benz, the California Highway Patrol, Allstate, and various corporations, non-profits, and other entities looking to tell their stories in compelling, memorable, and actionable ways. With Mercedes-Benz we collaborated on the successful launch and rollout of a series of driving schools in seven countries, serving as the lead agency in multiple markets, and overseeing the product marketing efforts to varied audiences across multiple countries, languages, and customs. I worked with the product marketing team at eBay / Paypal to create strategies for user improvement rollouts across their mobile app platforms. This included conducting focus groups, creating targeted in-app and online messaging based on user demographics, and developing consistent feedback loops for product directors. Show less For 12 years I was the lead partner at Incendia Creative, managing creative direction for key accounts. I specialized in strategic planning and creative development for clients as diverse as eBay, Paypal, Mercedes-Benz, the California Highway Patrol, Allstate, and various corporations, non-profits, and other entities looking to tell their stories in compelling, memorable, and actionable ways. With Mercedes-Benz we collaborated on the successful launch and rollout of a series of driving… Show more For 12 years I was the lead partner at Incendia Creative, managing creative direction for key accounts. I specialized in strategic planning and creative development for clients as diverse as eBay, Paypal, Mercedes-Benz, the California Highway Patrol, Allstate, and various corporations, non-profits, and other entities looking to tell their stories in compelling, memorable, and actionable ways. With Mercedes-Benz we collaborated on the successful launch and rollout of a series of driving schools in seven countries, serving as the lead agency in multiple markets, and overseeing the product marketing efforts to varied audiences across multiple countries, languages, and customs. I worked with the product marketing team at eBay / Paypal to create strategies for user improvement rollouts across their mobile app platforms. This included conducting focus groups, creating targeted in-app and online messaging based on user demographics, and developing consistent feedback loops for product directors. Show less



CCI

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Director of Operations

  • Jun 1997 - Aug 2002

  My first foray into the entrepreneur world was in developing Children's Conferences International (CCI), a business that brought event planning services for children in conjunction with conventions across the United States and Canada. CCI worked with over 500,000+ children, 20,000+ volunteers, and 500+ events in 29 states, 3 provinces, and 3 continents. I guided the organization as the creative and operations lead from inception to growth, angel funding, and ultimately acquisition. My first foray into the entrepreneur world was in developing Children's Conferences International (CCI), a business that brought event planning services for children in conjunction with conventions across the United States and Canada. CCI worked with over 500,000+ children, 20,000+ volunteers, and 500+ events in 29 states, 3 provinces, and 3 continents. I guided the organization as the creative and operations lead from inception to growth, angel funding, and ultimately acquisition.