Experience

UC Berkeley Chinese Student Association

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Judicial Chair

  • Jun 2022 - May 2023

  Berkeley, California, United States • Provided support to current and future executive boards by applying experience as a former executive to event planning and budgeting • Planned officer internal events to foster teamwork and group cohesion • Administered club elections for the next executive board • Oversaw CSA Discord server to manage technical difficulties, inclusivity, streamlined access, and proper moderation • Designed Fall 2022 Welcome Week banner, Facebook cover photo, and flyer •… Show more • Provided support to current and future executive boards by applying experience as a former executive to event planning and budgeting • Planned officer internal events to foster teamwork and group cohesion • Administered club elections for the next executive board • Oversaw CSA Discord server to manage technical difficulties, inclusivity, streamlined access, and proper moderation • Designed Fall 2022 Welcome Week banner, Facebook cover photo, and flyer • Designed club's new physical banner to be displayed during tabling and events

• External Vice President

  • May 2021 - Jun 2022

  Berkeley, California, United States • Managed social media platforms, community and partner relations/collaboration, promotional strategy, email campaigns and outreach, PR & Design Committee, and all other external affairs • Led collaboration opportunities and managed partner relations with 14 high-level collaborators, including student senate, other student organizations, and local volunteer projects • Directed partnerships with sponsors, including Weee! and 99 Ranch Market, amassing $1,500+ in funds and… Show more • Managed social media platforms, community and partner relations/collaboration, promotional strategy, email campaigns and outreach, PR & Design Committee, and all other external affairs • Led collaboration opportunities and managed partner relations with 14 high-level collaborators, including student senate, other student organizations, and local volunteer projects • Directed partnerships with sponsors, including Weee! and 99 Ranch Market, amassing $1,500+ in funds and merchandise • Developed long-term marketing strategies and content calendars to ensure high quality, consistency, and punctuality • Assembled and managed detailed PR and Design guidelines for the standardization of best practices and ease of reference for legacy use • Documented marketing strategies, social media analytics, KPIs, and campaign outcomes to identify content effectiveness and opportunities for growth, resulting in a 100% increase in average event engagement • Launched and supervised Airtable pipeline to manage PR and Design departments' action items, increase task efficiency, and reduce miscommunication between departments • Tracked social media analytics and data insights to identify gaps and opportunities for growth and improvement • Refined CSA Instagram marketing approach, growing follower count by 31% in two semesters • Initiated and developed CSA Linktree platform, producing 2250+ views and 1830+ clicks in two semesters • Restructured newsletter and mailing format and process, increasing subscriber count by 159% in two semesters • Supervised over 35 officers • Introduced and led local volunteering opportunities for CSA officers, such as those for Berkeley Project and Oakland Chinatown Chamber of Commerce • Organized club recruitment for over 70 applicants in the 22-23 academic year • Created and oversaw CSA Discord server to maintain inclusivity, streamlined access, and proper moderation

• Design Officer

  • Feb 2020 - May 2021

  Berkeley, California, United States • Designed CSA Fall 2020 and Spring 2021 Welcome Week banners and cover photos • Designed Lunar New Year stickers sold during the Spring 2021 Semester • Designed CSA Spring 2021 Speed Dating banner and cover photos • Created and managed CSA Discord server with 200+ members from various communities, including other universities



Reichi Lee for Berkeley School Board 2022

• Digital Media Coordinator

  • Apr 2022 - Nov 2022

  Berkeley, California, United States • Coordinated volunteer support at campaign events such as the kickoff at Berkeley’s Cedar Rose Park and social with San Francisco's Renne Public Law Group • Designed donation forms and interacted with event participants to gather signatures, donations, and endorsements • Created Facebook/Meta advertising guidelines to standardize and streamline process of purchasing advertisements • Promoted volunteer opportunities to UC Berkeley students • Created Facebook/Meta… Show more • Coordinated volunteer support at campaign events such as the kickoff at Berkeley’s Cedar Rose Park and social with San Francisco's Renne Public Law Group • Designed donation forms and interacted with event participants to gather signatures, donations, and endorsements • Created Facebook/Meta advertising guidelines to standardize and streamline process of purchasing advertisements • Promoted volunteer opportunities to UC Berkeley students • Created Facebook/Meta advertising guidelines to standardize and streamline process of purchasing campaign advertisements • Introduced and managed Linktree for campaign platforms Show less



ASUC Student Union

• United States
• Higher Education
• 100 - 200 Employee

• Sustainability Team Ethical Eats Project Member

  • Sep 2021 - Dec 2021

  Berkeley, California, United States • Conducted research on restaurant sustainability to develop a rubric for a restaurant sustainability rating system • Outreached to local Berkeley restaurants to understand status quo and sustainable practices



University of California, Berkeley, Haas School of Business

• United States
• Higher Education
• 700 & Above Employee

• Student Technology Consultant

  • Apr 2020 - Sep 2021

  Berkeley, California, United States • Completed task-based work, providing customer service, software support, classroom audiovisual support, and other technical assistance for Technology Solutions customers on Haas Campus and over Zoom • Processed high volume of customer support tickets and incidents in ServiceNow database • Wrote and updated detailed incident reports in Google Drive documentation for supervisors to monitor and review customer issues • Structured a new Haas Event Management System feature… Show more • Completed task-based work, providing customer service, software support, classroom audiovisual support, and other technical assistance for Technology Solutions customers on Haas Campus and over Zoom • Processed high volume of customer support tickets and incidents in ServiceNow database • Wrote and updated detailed incident reports in Google Drive documentation for supervisors to monitor and review customer issues • Structured a new Haas Event Management System feature that highlights empty classrooms • Practiced excellent customer service skills by interacting with customers on a regular basis and watching 20+ hours of LinkedIn training videos • Developed knowledge and understanding of Windows and Mac operating systems and support-related applications, such as Citrix and ASP Show less



Leyline

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Community Recurring Events Volunteer

  • May 2021 - Aug 2021

  • Formulated event ideas in line with Leyline's altruistic objectives to increase engagement with the existing Leyline Discord community • Independently organized and executed Leyline's first NFT Flavor Text Contest, which added more features to Leyline's NFTs and increased audience engagement • Conducted community assessment to gauge community interests, domains of community engagement, and areas of improvement



Business Careers in Entertainment Club (BCEC) - Berkeley Chapter

• United States
• Entertainment
• 1 - 100 Employee

• Video Games Committee Director

  • Dec 2020 - May 2021

  Berkeley, California, United States • Designed and managed a six-episode-long video game podcast project for committee members to develop marketing and outreach strategy, editing, accountability, creativity, and teamwork skills, using experience and research to guide committee members • Coordinated digital outreach strategies for a collaborative project with Cal eSports to maximize turnout and interaction for a live Twitch speaker panel with known eSports industry professionals • Developed a semester-long project… Show more • Designed and managed a six-episode-long video game podcast project for committee members to develop marketing and outreach strategy, editing, accountability, creativity, and teamwork skills, using experience and research to guide committee members • Coordinated digital outreach strategies for a collaborative project with Cal eSports to maximize turnout and interaction for a live Twitch speaker panel with known eSports industry professionals • Developed a semester-long project roadmap to provide more efficiency, punctuality, and overall committee coordination during the Spring 2021 semester • Organized weekly committee meeting minutes, notes, slide decks, and action items • Conducted regular check-ins and reminders for committee members to keep progress on track

• Video Games Committee Member

  • Sep 2020 - Dec 2020

  Berkeley, California, United States • Worked independently and collaboratively with committee members to compose gaming-related articles focusing on business and market analysis, industry research, and news headlines • Wrote and published three Medium articles, two independently and one collaboratively • Provided constructive feedback for content, grammar, and literary clarity to fellow committee members • Cultivated personal and professional development in the entertainment industry through networking… Show more • Worked independently and collaboratively with committee members to compose gaming-related articles focusing on business and market analysis, industry research, and news headlines • Wrote and published three Medium articles, two independently and one collaboratively • Provided constructive feedback for content, grammar, and literary clarity to fellow committee members • Cultivated personal and professional development in the entertainment industry through networking, committee projects, and outward communication



Discord

• United States
• Software Development
• 700 & Above Employee

• Brand Ambassador

  • Oct 2020 - Dec 2020

  • Coordinated onboarding and achieved product adoption in 5 clubs with over 400 engaged members by building relationships with campus leaders and conducting detailed pitch meetings • Acquired feedback from over 20 club leaders, assessed specific needs of each club, and provided detailed technical assistance, such as accommodation for individuals with difficulties hearing or seeing, to simplify pipeline and reduce Discord staff workload • Developed and refined working server… Show more • Coordinated onboarding and achieved product adoption in 5 clubs with over 400 engaged members by building relationships with campus leaders and conducting detailed pitch meetings • Acquired feedback from over 20 club leaders, assessed specific needs of each club, and provided detailed technical assistance, such as accommodation for individuals with difficulties hearing or seeing, to simplify pipeline and reduce Discord staff workload • Developed and refined working server template for onboarded clubs • Managed communications and adoption strategies with 51 campus clubs in collaboration with fellow Discord Staff • Upheld Discord’s company values of participation, collaboration, diversity, speed, personal growth and development, transparency and communication, intellectual honesty, and belonging Show less



Berkeley Undergraduate Economics Association

• United States
• Education Management
• 1 - 100 Employee

• Academic Affairs Committee Member

  • Feb 2020 - Dec 2020

  Berkeley, California, United States • Analyzed economic and business trends in weekly discussions to broaden and hone individual and group understanding • Assembled research presentations on current economic events with fellow committee members • Coproduced organization-wide presentation (economic salon) on the economic and political impacts of COVID-19 outbreak

• Professional Affairs Committee Member

  • Feb 2020 - May 2020

  Berkeley, California, United States • Developed personal and professional skills including, but not limited to, socializing, communication, networking, investing, data organization, and financial statement analysis with committee members’ aid • Participated in weekly research and discussion of market and economic events to complement professional growth



ASUC Student Union

• United States
• Higher Education
• 100 - 200 Employee

• Zero Waste Department Digital Education Associate, Office of Senator Sylvia Targ

  • Sep 2019 - May 2020

  Berkeley, California, United States • Advanced campus environmentalism through policy implementation, community outreach and engagement, education, and research • Liaised with campus staff and students to advance Zero Waste by 2020 & Beyond goal throughout campus community • Collaborated with team associates weekly to assess project progress and campus initiatives for waste compliance • Conceptualized, optimized, and executed methods of promotion and education with a digital emphasis to target audiences… Show more • Advanced campus environmentalism through policy implementation, community outreach and engagement, education, and research • Liaised with campus staff and students to advance Zero Waste by 2020 & Beyond goal throughout campus community • Collaborated with team associates weekly to assess project progress and campus initiatives for waste compliance • Conceptualized, optimized, and executed methods of promotion and education with a digital emphasis to target audiences across UC system • Co-wrote “The UC Berkeley Zero Waste Guide” video featured on UC Berkeley’s Sustainability & Carbon Solutions page Show less