Experience

TerraCRG

• United States
• Leasing Non-residential Real Estate
• 1 - 100 Employee

• Partner/Chief Operating Officer

  • Nov 2013 - Present

  Brian Edwards is the Chief Operating Officer of TerraCRG. As the Chief Operating Officer, Brian is responsible for the expansion of Terra’s sales efforts in under serviced Brooklyn neighborhoods, providing support to Terra’s existing sales efforts, and administrative oversight.TerraCRG is a commercial brokerage and advisory firm focused solely on the Brooklyn market.TerraCRG has established itself as the Brooklyn market leader, by effectively responding to the needs of property owners, developers, lenders and investors. The team, comprised of seasoned professionals, possess a strong understanding of the unique dynamics and trends in Brooklyn’s commercial real estate market.



Realty Consultants of New York

• Principal

  • 2009 - Oct 2013

  • 264 Water Street in the South Street Seaport Historic District: o Advised new ownership group on re-positioning and conversion of this 28 unit multi-family rental property thru interior design and common area upgrade renovation. o Designed a seamless on-line application, credit approval, and leasing process for newly renovated apartments and managed all marketing and advertising of available apartments. o Negotiated and approved all new leases, extensions, and renewals and achieved 30% increase in average rents in first year of operation in anticipation of condominium conversion. o Collaborated with legal team in development of Offering Plan, Schedule A, and Schedule B for submission to the New York Attorney General’s office. Active Investor/ Partner/ and Marketing Consultant in successful development of 307 Atlantic Avenue (The Atlantic Stamp Building), a new 8 story, 28 unit mixed-use building in the Boerum Hill section of Brooklyn. • Collaborated with developer/partner, Evans Development LLC on unit configuration, amenity package and all web, name, branding, and collateral materials design.• Developed tenant credit credentials and verification procedures and standards.• Established 3rd Party leasing agent criteria and requirements for lease-up of project.• Successfully attained $52/psf blended average – 10% higher than comparable properties.



Thompson Development Group

• Director of Marketing & Sales

  • 2007 - 2009

  One of three senior executives overseeing all aspects of a new 28 story construction assemblage under the NYC 421-a tax abatement program. Incorporated purchased air-rights, house of worship inclusion, park rehabilitation and community center into the branding, marketing and sales strategy.• Created the branding and marketing strategy for 115 unit luxury condominium development, One Bennett Park in the Hudson Heights neighborhood of northern Manhattan, from schematic design to construction. • Raised projected sell-out from $95M to $134M thru implementation of apartment re-design and layout, building amenities and condominium services recommendations. Resulted in substantial interior square footage enhancement and increased window/floor ratio.• Managed $1.5M marketing budget and multiple sub-contractors including aerial photography, computer graphic renderings, web-site design, and graphic media components.• Collaborated with legal team in development of Offering Plan, Schedule A, and Schedule B for submission to the New York Attorney General’s office.• Negotiated with Borough of Manhattan President’s office to successfully re-name the street and address for enhanced marketing appeal.• Provided consortium of lenders and investors with extensive market and best-use reports as required under lending agreements.



Zuberry Associates

• Director of Marketing - Historic Front Street

  • 2004 - 2007

  Real Estate Owner/Developer partnered with The Durst Organization and FJ Sciame to develop/rehabilitate a South Street Seaport Historic District assemblage encompassing 18 vacant lots and buildings, 95 apartments and 16 retail stores.• Created and executed an integrated marketing and leasing campaign for the award winning mixed-use revitalization development known as Historic Front Street. • Advised on unit size breakdown, unit finishes, rent roll optimization, amenity selection, and all web-site and collateral materials design. • Raised rental pro-forma rates from $28/sf to more than $50/sf during the highly successful marketing/leasing campaign. • Hired, trained and supervised highly effective leasing staff which reduced average new-to-market vacancy time by 50%. • Created complete tenant management policy and procedural rules resulting in a seamless handoff to Managing Agent



Halstead Real Estate

• United States
• Real Estate
• 700 & Above Employee

• Executive Director of Leasing/Co-Director of Project Marketing

  • Aug 1991 - Dec 2003

  Managed one of New York City's largest and most successful leasing divisions of 175 brokers generating over $8M in gross annual revenue.Co-Director of Project Marketing responsible for initiating the on-site and exclusive marketing relationships for over 30 new residential developments with many of New York's most prestigious developers including, The Durst Organization, F.J. Sciame & Company, Bernard Spitzer, and Phillips International. Projects included The Orleans, Beekman Landing, The Captain Rose House, The Manhattan, Coppersmith Landing, Gotham Court, The Davis & Warshaw Building, Hudson Park and many others.In 2001, named Executive Director and supervised the merger of the largest rental company in New York, Feathered Nest, and The Halstead Property Company