Brian Hasbrouck
Analytics Manager at LiveRamp- Claim this Profile
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French Elementary proficiency
Topline Score
Bio
Credentials
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Data Science Remote (Online)
General AssemblyMay, 2022- Nov, 2024 -
Digitas Media Certification
DigitasLBi
Experience
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LiveRamp
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United States
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Advertising Services
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700 & Above Employee
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Analytics Manager
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Jun 2021 - Present
- Serving as Data Plus Math cross-screen measurement SME, onboarding new clients and keeping existing clients apprised of the latest developments in our solutions, including different audience panels and algorithms. Continually working to update D+M resources and decks to reflect those developments as well as address common client questions. - Preparing and delivering a host of custom reports for clients. On the low end are simple reach and frequency query results and on the high end are… Show more - Serving as Data Plus Math cross-screen measurement SME, onboarding new clients and keeping existing clients apprised of the latest developments in our solutions, including different audience panels and algorithms. Continually working to update D+M resources and decks to reflect those developments as well as address common client questions. - Preparing and delivering a host of custom reports for clients. On the low end are simple reach and frequency query results and on the high end are fully customized campaign evaluation decks with insights and optimizations. - Selected for LiveRamp's initial Commercial Innovation Lab team. This cross-functional team focused on using lean development techniques to improve LiveRamp's new DataHub product offering. My role centered on adding analytics functionality to DH via the use of User Defined Function queries. - Work with numerous national and international brands, including multiple Fortune 500 companies Show less - Serving as Data Plus Math cross-screen measurement SME, onboarding new clients and keeping existing clients apprised of the latest developments in our solutions, including different audience panels and algorithms. Continually working to update D+M resources and decks to reflect those developments as well as address common client questions. - Preparing and delivering a host of custom reports for clients. On the low end are simple reach and frequency query results and on the high end are… Show more - Serving as Data Plus Math cross-screen measurement SME, onboarding new clients and keeping existing clients apprised of the latest developments in our solutions, including different audience panels and algorithms. Continually working to update D+M resources and decks to reflect those developments as well as address common client questions. - Preparing and delivering a host of custom reports for clients. On the low end are simple reach and frequency query results and on the high end are fully customized campaign evaluation decks with insights and optimizations. - Selected for LiveRamp's initial Commercial Innovation Lab team. This cross-functional team focused on using lean development techniques to improve LiveRamp's new DataHub product offering. My role centered on adding analytics functionality to DH via the use of User Defined Function queries. - Work with numerous national and international brands, including multiple Fortune 500 companies Show less
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Havas Media Network
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United States
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Advertising Services
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700 & Above Employee
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Analytics Supervisor
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Apr 2018 - Jun 2021
- Created numerous company resources including white-labeled reporting dashboards for New Business and vendor comparison deck for Analytics. Developed and presented Tableau 101 and 201 training courses to Havas NA employees. - Developed “Meaningful Digital Media” Tool for Havas NA Planning Department. MDM Tool allows users to customize data and re-weight up to 18 metrics from three sources to determine the most appropriate digital publishers for specific campaigns. Tool was deployed… Show more - Created numerous company resources including white-labeled reporting dashboards for New Business and vendor comparison deck for Analytics. Developed and presented Tableau 101 and 201 training courses to Havas NA employees. - Developed “Meaningful Digital Media” Tool for Havas NA Planning Department. MDM Tool allows users to customize data and re-weight up to 18 metrics from three sources to determine the most appropriate digital publishers for specific campaigns. Tool was deployed nationally throughout 2021. - Supervised a team of analysts in handling both monthly reporting and ad-hoc requests for multiple Tracfone Wireless sub-brands. - Worked extensively on planning for TripAdvisor 2020 brand relaunch, including measurement plan development, audience segmentation in Resonate, and vendor procurement. Campaign largely cancelled due to COVID-19 outbreak. - Built Tableau dashboards for Perfetti Van Melle candy brands. Monthly dashboards included numerous metrics from daily media spend and performance to campaign-long brand study metrics. > From 2018 to 2019, PVM’s overall marketing ROI improved 98% and ROI against media spend improved 63%. - Worked with vendors Lucid and Kantar Millward Brown across multiple brands to write, conduct, and report on cross-media brand studies. Also experienced managing site-specific brand studies (FB, Snap, YouTube) - Presented campaign performance and wrap-up reports in-person to Eastern Bank marketing executives at EBK Boston headquarters. - Other ad-hoc projects include creating wrap up decks for PUMA Ecomm campaigns and developing a new reporting dashboard for Fidelity. Show less - Created numerous company resources including white-labeled reporting dashboards for New Business and vendor comparison deck for Analytics. Developed and presented Tableau 101 and 201 training courses to Havas NA employees. - Developed “Meaningful Digital Media” Tool for Havas NA Planning Department. MDM Tool allows users to customize data and re-weight up to 18 metrics from three sources to determine the most appropriate digital publishers for specific campaigns. Tool was deployed… Show more - Created numerous company resources including white-labeled reporting dashboards for New Business and vendor comparison deck for Analytics. Developed and presented Tableau 101 and 201 training courses to Havas NA employees. - Developed “Meaningful Digital Media” Tool for Havas NA Planning Department. MDM Tool allows users to customize data and re-weight up to 18 metrics from three sources to determine the most appropriate digital publishers for specific campaigns. Tool was deployed nationally throughout 2021. - Supervised a team of analysts in handling both monthly reporting and ad-hoc requests for multiple Tracfone Wireless sub-brands. - Worked extensively on planning for TripAdvisor 2020 brand relaunch, including measurement plan development, audience segmentation in Resonate, and vendor procurement. Campaign largely cancelled due to COVID-19 outbreak. - Built Tableau dashboards for Perfetti Van Melle candy brands. Monthly dashboards included numerous metrics from daily media spend and performance to campaign-long brand study metrics. > From 2018 to 2019, PVM’s overall marketing ROI improved 98% and ROI against media spend improved 63%. - Worked with vendors Lucid and Kantar Millward Brown across multiple brands to write, conduct, and report on cross-media brand studies. Also experienced managing site-specific brand studies (FB, Snap, YouTube) - Presented campaign performance and wrap-up reports in-person to Eastern Bank marketing executives at EBK Boston headquarters. - Other ad-hoc projects include creating wrap up decks for PUMA Ecomm campaigns and developing a new reporting dashboard for Fidelity. Show less
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MullenLowe U.S.
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Advertising Services
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500 - 600 Employee
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Sr. Strategic Analyst
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Feb 2016 - Apr 2018
- Managing all aspects of regular measurement and reporting for JetBlue Card account from launch in March 2016 through my departure in April of 2018 - Consolidating numerous campaign data sources into regularly issued, JBC-client facing Tableau dashboards. - Leading weekly reporting calls with MullenLowe team, JetBlue, and Barclaycard US to discuss performance and optimization across Paid Display, Paid Search, and multifaceted Branding campaigns. - Finished both 2016 and 2017 campaign… Show more - Managing all aspects of regular measurement and reporting for JetBlue Card account from launch in March 2016 through my departure in April of 2018 - Consolidating numerous campaign data sources into regularly issued, JBC-client facing Tableau dashboards. - Leading weekly reporting calls with MullenLowe team, JetBlue, and Barclaycard US to discuss performance and optimization across Paid Display, Paid Search, and multifaceted Branding campaigns. - Finished both 2016 and 2017 campaign years by surpassing annual 200K new Approved Accounts goal. - JetBlue won gold for “Sustained Success” at the 2017 Effie Awards, which recognize excellence in marketing. - JetBlue Card won a 2017 OMMA Award for “Fly Faster Than You Think” Times Square campaign. - Prepared and presented winning pitch work for multiple existing and prospective clients. - Served as Analytics point-person for eight-figure 2018 media recommendation for US DoD client. - Other clients include FAGE Greek Yogurt, Harley-Davidson, and the US Department of Defense. Show less - Managing all aspects of regular measurement and reporting for JetBlue Card account from launch in March 2016 through my departure in April of 2018 - Consolidating numerous campaign data sources into regularly issued, JBC-client facing Tableau dashboards. - Leading weekly reporting calls with MullenLowe team, JetBlue, and Barclaycard US to discuss performance and optimization across Paid Display, Paid Search, and multifaceted Branding campaigns. - Finished both 2016 and 2017 campaign… Show more - Managing all aspects of regular measurement and reporting for JetBlue Card account from launch in March 2016 through my departure in April of 2018 - Consolidating numerous campaign data sources into regularly issued, JBC-client facing Tableau dashboards. - Leading weekly reporting calls with MullenLowe team, JetBlue, and Barclaycard US to discuss performance and optimization across Paid Display, Paid Search, and multifaceted Branding campaigns. - Finished both 2016 and 2017 campaign years by surpassing annual 200K new Approved Accounts goal. - JetBlue won gold for “Sustained Success” at the 2017 Effie Awards, which recognize excellence in marketing. - JetBlue Card won a 2017 OMMA Award for “Fly Faster Than You Think” Times Square campaign. - Prepared and presented winning pitch work for multiple existing and prospective clients. - Served as Analytics point-person for eight-figure 2018 media recommendation for US DoD client. - Other clients include FAGE Greek Yogurt, Harley-Davidson, and the US Department of Defense. Show less
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Digitas North America
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United States
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Advertising Services
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700 & Above Employee
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Analyst, Media Technology
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Aug 2014 - Feb 2016
- Traffic and distribute impression and click-tracking tags for the Bank of America ‘Better Money Habits’ campaign. - Work with outside vendors for to add brand safety, rich media, and attitudinal survey features to the campaign. - Oversaw the launch and run of the BMH sponsored ‘Business of Live’ video series on VICE.com. - Part of a Media department team tasked with shaping new business pitch to national retail chain. - Traffic and distribute impression and click-tracking tags for the Bank of America ‘Better Money Habits’ campaign. - Work with outside vendors for to add brand safety, rich media, and attitudinal survey features to the campaign. - Oversaw the launch and run of the BMH sponsored ‘Business of Live’ video series on VICE.com. - Part of a Media department team tasked with shaping new business pitch to national retail chain.
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OneShield
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United States
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Insurance
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300 - 400 Employee
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Marketing Specialist
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Apr 2013 - Jun 2014
Regular duties include organizing and executing email blast campaigns and all of the company's social media activity as well as analyzing site traffic and campaign response rates and maintaining CRM systems. Other activities include organizing and executing on activities at industry trade shows and the newly resurrected OneShield Client Conference. Worked as part of the team tasked with overseeing the overhaul of the company's image, branding, and web presence. Spent time working with multiple… Show more Regular duties include organizing and executing email blast campaigns and all of the company's social media activity as well as analyzing site traffic and campaign response rates and maintaining CRM systems. Other activities include organizing and executing on activities at industry trade shows and the newly resurrected OneShield Client Conference. Worked as part of the team tasked with overseeing the overhaul of the company's image, branding, and web presence. Spent time working with multiple marketing interns, including teaching them best practices for email campaign creation and reporting. Developed and presented multiple digital marketing investment proposals. Worked at company throughout period of unprecedented customer growth, increased brand awareness, and greater marketing effectiveness.
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Marketing Associate
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Jun 2012 - Apr 2013
Heading up the creation and implementation of the OneShield social media campaigns, including content creation using Adobe Photoshop. Put together a report detailing past social media efforts, current activities, and potential areas for future investment and presented it to company CEO and SVP. Organizing and administrating sales and promotional campaigns using Vertical Response and Salesforce.com. Creating and issuing regular reports on web traffic, content views, and social media reach using… Show more Heading up the creation and implementation of the OneShield social media campaigns, including content creation using Adobe Photoshop. Put together a report detailing past social media efforts, current activities, and potential areas for future investment and presented it to company CEO and SVP. Organizing and administrating sales and promotional campaigns using Vertical Response and Salesforce.com. Creating and issuing regular reports on web traffic, content views, and social media reach using LeadLander, Wistia, and Google Analytics. Peripheral tasks include research on the insurance and insurance technology industries, as well as composing and editing press releases, case studies, and white papers.
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Marketing Intern
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Jan 2012 - May 2012
Worked as part of the core marketing team at OneShield. Tasks included organization of multiple promotional campaigns, as well following up with potential clients after events such as conferences and webinars. Peripheral tasks included work for sales enablement, industry research, and client/competitor competition assessments.
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Phoenix Marketing International
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United States
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Market Research
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1 - 100 Employee
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Marketing Intern
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Jun 2011 - Aug 2011
Conducted statistical analyses and compiled primary market research into reports sold to clients, offering guidance on industry trends and consumer opinions about their promotional campaigns and brand image. Created both list and visual based market competition analyses for client in multiple markets using Databases, Excel, and Google Earth within one day. Conducted statistical analyses and compiled primary market research into reports sold to clients, offering guidance on industry trends and consumer opinions about their promotional campaigns and brand image. Created both list and visual based market competition analyses for client in multiple markets using Databases, Excel, and Google Earth within one day.
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Bentley University
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United States
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Higher Education
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700 & Above Employee
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Student/Orientation Leader/Study Abroad Advisor
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2008 - 2011
Worked as Orientation Leader to help incoming freshman get acquainted with Bentley's physical campus as well as the classes and programs offered to them by the school. Volunteered on behalf of the study abroad office to explain different opportunities at info sessions and accepted student events. Worked as Orientation Leader to help incoming freshman get acquainted with Bentley's physical campus as well as the classes and programs offered to them by the school. Volunteered on behalf of the study abroad office to explain different opportunities at info sessions and accepted student events.
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Workscape
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Software Development
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1 - 100 Employee
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Outsourced Benefits Administration Intern
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Jun 2009 - Aug 2009
Assisted Vice President of O.B.A. in assuring data quality for clients. Managed and approved documentation submitted by client employees for changes to existing benefit policies. Assisted Vice President of O.B.A. in assuring data quality for clients. Managed and approved documentation submitted by client employees for changes to existing benefit policies.
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Workscape
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Software Development
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1 - 100 Employee
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Communications Intern
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Jun 2008 - Aug 2008
Compiled, condensed, and organized files on current clients as well as planned and organized internal events within the office. Compiled, condensed, and organized files on current clients as well as planned and organized internal events within the office.
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Education
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2008 - 2012
Bentley University
Bachelor of Science (B.S.), Marketing -
2015 - 2016
General Assembly
Front End Web Development -
2004 - 2008
Marlborough High School
High School Diploma
Community
