Brian D. McConnell

Senior Consultant - Keynote Speaker at Agence Shop - société de marketing spécialisée en commerce de détail
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • French Native or bilingual proficiency
  • English Native or bilingual proficiency

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Mélanie Grégoire

Brian a pris le temps de nous écouter, de cibler nos besoins et d'élaborer une stratégie globale pour l'ensemble de notre magasin et cela a fait toute la différence. Il nous a permis de focuser sur nos forces, de remettre le client au coeur de nos priorités et de nous distingués par notre offre commerciale unique. Brian et son équipe chez Shop a revu l'ensemble de notre positionnement, l'identité visuelle, l'affichage, l'aménagement du magasin et le merchandising. Les serres St-Élie sont encore plus rentable, et le seront encore plus pour plusieurs années.

Alain Fortier

Brian McConnell sait allier créativité et résultat pour créer un environnement client-employé de haute qualité. Le concept proposé pour notre entreprise est applicable, tout en étant innovateur. Les techniques de travail proposées par Brian ont permis de bien marier les besoins de nos franchisés et les nôtres comme franchiseur.

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Credentials

  • Éducateur de soccer provincial (ESP)
    Canadian Soccer Association (Canada Soccer)
    Nov, 2020
    - Nov, 2024
  • Licence C
    Canadian Soccer Association (Canada Soccer)
    Oct, 2018
    - Nov, 2024
  • Organisme formateur agréé / Agence Shop
    Ministère du Travail, de l’Emploi et de la Solidarité sociale
    Jan, 2013
    - Nov, 2024

Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Senior Consultant - Keynote Speaker
      • Sep 2018 - Present

      Agence Shop - specialized retail agency in marketing, merchandising, store design and training + Developing marketing, merchanding and category implementation, with a consumer approach. + Store positionning, design approach, brand integration, as well as the client relation. Clients - HEC Coop, Bonbon et noix, Supermarché Ariya …) Keynote Speaker - Topics - Retail Opportunities - Merchandising - GTM Agence Shop - specialized retail agency in marketing, merchandising, store design and training + Developing marketing, merchanding and category implementation, with a consumer approach. + Store positionning, design approach, brand integration, as well as the client relation. Clients - HEC Coop, Bonbon et noix, Supermarché Ariya …) Keynote Speaker - Topics - Retail Opportunities - Merchandising - GTM

    • Canada
    • Retail
    • 1 - 100 Employee
    • Keynote Speaker, Instructor
      • Feb 2012 - Nov 2021

      Détail Québec, sectoral retail workforce committee Offer, on an ad hoc basis, to retailers from all industries, training sessions and workshops dealing with strategic approaches in marketing and merchandising. + Training sessions/classes and workshops on strategic and visual store merchandising, to Quebec retailers, from various industries/fields. Détail Québec, sectoral retail workforce committee Offer, on an ad hoc basis, to retailers from all industries, training sessions and workshops dealing with strategic approaches in marketing and merchandising. + Training sessions/classes and workshops on strategic and visual store merchandising, to Quebec retailers, from various industries/fields.

    • Canada
    • Marketing Services
    • 1 - 100 Employee
    • Shopper Marketing Specialist (contract)
      • Dec 2017 - Sep 2018

      + Manages strategic and creative teams (Montreal, London and Paris) in digital and physical integration projects for CPG's in order to optimize Shopper experience in retail (supermarket). Clients - Metro, Sobeys (IGA), Keurig. + Manages strategic and creative teams (Montreal, London and Paris) in digital and physical integration projects for CPG's in order to optimize Shopper experience in retail (supermarket). Clients - Metro, Sobeys (IGA), Keurig.

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • General Manager, Co-founder
      • May 2008 - Nov 2017

      Agence Shop - specialized retail agency in marketing, merchandising, store design and training + Business development, strategic planning and team management (sale, strategic, and marketing). + Developing merchanding and category implementation, with a consumer approach. + Led the strategic store design approach to all projects, brand integration, as well as the client relation. + Maximizing the potential of all teams and developing a single, strategic, homogeneous and functional process. Clients - Lowes/Rona, Belron, Uniprix, Brunet, Natrel, Dim, GMC dealer, Parc Olympique, HEC and UQAM coop …)

    • Canada
    • Business Consulting and Services
    • 1 - 100 Employee
    • Vice President, General Manager
      • Jul 2002 - Feb 2006

      Overall management (management of human resources, leading creative multidisciplinary teams) and business development in Quebec (strategic positioning of strategic alliances, media relations, guest speaking). Clients - Loblaw, Canada Post, Belron, Staples, Canadian Tires …) Overall management (management of human resources, leading creative multidisciplinary teams) and business development in Quebec (strategic positioning of strategic alliances, media relations, guest speaking). Clients - Loblaw, Canada Post, Belron, Staples, Canadian Tires …)

    • Advertising Services
    • 1 - 100 Employee
    • Brand Director / Account Director
      • May 2001 - Jun 2002

      Management of all communications of Canada Post Corporation (sales, in-store, merchandising, store design, product development, promotion, advertising, relational marketing, brand...), Client Management, and Creative supervision. Client: Canada Post Management of all communications of Canada Post Corporation (sales, in-store, merchandising, store design, product development, promotion, advertising, relational marketing, brand...), Client Management, and Creative supervision. Client: Canada Post

    • France
    • Advertising Services
    • 700 & Above Employee
    • Relationship Marketing Director
      • Jul 2000 - May 2001

      Leading the overall operations of Canada Post's relationship marketing, Developing and proposing projects, strategic and tactical plans, and Developing and producing the first web site for Molson Dry. Leading the overall operations of Canada Post's relationship marketing, Developing and proposing projects, strategic and tactical plans, and Developing and producing the first web site for Molson Dry.

    • Advertising Services
    • 700 & Above Employee
    • Account Supervisor
      • May 1998 - Jul 2000

      Leading the operations for the two largest accounts of Marketel (Air Canada and Hydro Québec), supervision of the client services team, and coordination of the creative teams. Leading the operations for the two largest accounts of Marketel (Air Canada and Hydro Québec), supervision of the client services team, and coordination of the creative teams.

    • Netherlands
    • Retail
    • 700 & Above Employee
    • Senior Client Services Manager
      • Jan 1995 - May 1998

Education

  • Université de Montréal - HEC Montréal
    Bachelor, Marketing & Management
  • HEC Montréal
    Post Graduate, Sports Management
    2020 -
  • McGill University
    English Language / advanced composition
  • Université de Montréal - HEC Montréal
    Seminars, Retailer's Marketing Strategy, Internet in Business and Negociation
  • Université de Montréal
    Certificat en créativité et innovation - non complété

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