Head Of Marketing and Platforms

• Apr 2022 - Present

Design campaign strategy to grow content platforms and membership communities for partner schools: HogsPlus.com | OSUMax.com | LSU.GOLD | GamecocksPlus.com | HailState.com/Plus | Many more to come... Design campaign strategy to grow content platforms and membership communities for partner schools: HogsPlus.com | OSUMax.com | LSU.GOLD | GamecocksPlus.com | HailState.com/Plus | Many more to come...

Associate AD / Chief Marketing Officer

• Aug 2016 - Mar 2022

Oversee 15-person marketing unit, including game presentation, fan outreach and in-house creative agency. Work alongside ticket sales staff, meeting weekly to discuss strategy. Oversee 15-person marketing unit, including game presentation, fan outreach and in-house creative agency. Work alongside ticket sales staff, meeting weekly to discuss strategy.

Associate Athletic Director: Marketing & Digital Strategy

• Aug 2014 - Aug 2016

• Built digital strategy department, growing an initial staff of one into a 10-person internal creative agency covering graphic design, social media and video.• Added oversight of marketing and fan experience staff in August 2014 and managed communications department on interim basis for the 2014 football season. • Collaborated with ticket sales staff to achieve a sellout of men’s basketball season tickets prior to the 2015-16 season, the first such season sellout of any sport in school history. • Launched promotional campaign to introduce new head coach Mark Richt in December 2015 leading to more than 10,000 new season tickets sold for the 2016 football season. • Developed advertising strategy in coordination with agency (2012-2014) and managed media buys in-house (2015-2016). • Worked with adidas staff to maximize impact of new partnership announcement and uniform unveilings via digital platforms.• Assisted in the creation of video production department and installation of $1M+ in new equipment. Staff produced more than 60 live events for ESPN3 in 2015-16 season, most in the ACC. • Managed email marketing with Adobe Campaign marketing automation platform. • Oversaw redesign of HurricaneSports.com, personally designing home page and sport page layout. • Built multiple revenue-generating microsites, including Indoor Practice Facility fundraising site and refreshed ticket sales pages. Show less

Assistant Athletic Director: Digital Strategy

• Aug 2013 - Aug 2014

Adjunct Professor

• Aug 2013 - Dec 2013

Kinesiology 490 - Sport Sales

Digital Media Strategist

• Aug 2012 - Aug 2013

Identify and execute opportunities to generate revenue and deliver customer service through digital technologies. Analyze data to recommend and lead new business strategies.

Director of Marketing & Sales

• Aug 2009 - Aug 2012

Digital Marketing & Fan Engagement• Manage official Twitter, Facebook, Google+ and Pinterest accounts for the athletics department. • Plan agenda and lead bi-weekly meetings with Director of Media Relations and University staff to coordinate social media strategy. • Adopted strategy of successfully utilizing social media as a 2-way fan engagement channel rather than a 1-way broadcast tool.• Track social engagement analytics using Sprout Social, Hootsuite and Facebook Analytics.• Recognized as BIG EAST Conference “Twitterer of the Year” by digitalhoopsblast.com. • Planned and executed “GoMarquette.com Online Summer Series,” generating web content including trivia challenges, “Sporcle” games embedded into official blog, fan voting categories, “Cover it Live” chats, “Photo of the Day” promotions and more.• Planned and coordinated a “Hangout on Air,” broadcast live during the NCAA Tournament.• Primary contact for design and content of ticketing pages on official website. • Wrote flowchart and copy for ChooseYourOwnTickets.com. • Created and led “#mubb Tweet Team.” • Design custom HTML emails using Dreamweaver and send to targeted individuals using Archtics and MailManager.• Initiated online remarketing campaign. Revenue Generation• Hire, train and oversee 5-person outbound sales team. • Led 2009-10 sales team in achieving greatest men’s basketball full-season ticket base in school history, an increase of nearly 1,000 over previous year. Led 2010-11 team that produced the three greatest revenue-producing single games in program history. Led 2011-12 team that generated a record-high in group ticket sales. • Primary contact for premium seating.• Monitored and recorded secondary pricing data from TiqIQ.com on a weekly basis. • Primary contact to Viagogo in gaining data on aftermarket trends. • Primary liaison to dynamic pricing vendors QCue and Digionex. • Used regression analysis software in Excel to create predictive formula for single-game sales. Show less

Assistant Director-- Marketing & Sales

• Jan 2008 - Aug 2009

Develop sales plans for basketball, soccer and volleyball. Lead summer sales team. Organize student marketing. Web editing and graphic design. Bradley Center game presentation.

Marketing Assistant

• Jul 2007 - Jan 2008

Primary contact for men's and women's soccer. Men's basketball season, mini plan and group ticket sales.

Editor-in-Chief & Publisher

• Apr 2006 - May 2007

Directed staff of more than 20 student editors, writers, business managers and account representatives for the official student newspaper. Directed staff of more than 20 student editors, writers, business managers and account representatives for the official student newspaper.

Business Intern

• 2005 - 2007

Worked directly with Associate AD: Business on daily office work and special projects. Taught coaches and administrators to access budget information online. Worked directly with Associate AD: Business on daily office work and special projects. Taught coaches and administrators to access budget information online.