Media Solutions Manager

• Mar 2022 - Present

Digital Marketing Project Manager

• Sep 2019 - Mar 2022

Digital Marketing Specialist

• Jan 2019 - Aug 2019

• Manage the paid media efforts and assist in strategy for University of Michigan’s brand campaign This is Michigan: Stories of our State along with numerous schools and programs across the University. • Consult and create on multi-channel campaigns leveraging inbound marketing methods, SEO, landing pages, social, email, video, and events to drive client goals. • Develop monthly reports to educate clients on user funnels, A/B testing results, and campaign performance on school… Show more • Manage the paid media efforts and assist in strategy for University of Michigan’s brand campaign This is Michigan: Stories of our State along with numerous schools and programs across the University. • Consult and create on multi-channel campaigns leveraging inbound marketing methods, SEO, landing pages, social, email, video, and events to drive client goals. • Develop monthly reports to educate clients on user funnels, A/B testing results, and campaign performance on school recruitment, event registration, and content engagement.

Digital Marketing Consultant

• Jan 2016 - Jan 2021

• Develop and execute multi-channel inbound marketing campaigns which include landing pages, social media calendars, content offers, email drip campaigns, WordPress or Drupal website editing, and monthly analytic reports • Expand campaign visibility with paid media efforts like Google Ads, Facebook, Instagram, and Twitter • Procure and manage client relationships across business industries through building a business network • Translate client vision into actionable steps toward… Show more • Develop and execute multi-channel inbound marketing campaigns which include landing pages, social media calendars, content offers, email drip campaigns, WordPress or Drupal website editing, and monthly analytic reports • Expand campaign visibility with paid media efforts like Google Ads, Facebook, Instagram, and Twitter • Procure and manage client relationships across business industries through building a business network • Translate client vision into actionable steps toward achieving goals in lead generation, event attendance, and web traffic Show less • Develop and execute multi-channel inbound marketing campaigns which include landing pages, social media calendars, content offers, email drip campaigns, WordPress or Drupal website editing, and monthly analytic reports • Expand campaign visibility with paid media efforts like Google Ads, Facebook, Instagram, and Twitter • Procure and manage client relationships across business industries through building a business network • Translate client vision into actionable steps toward… Show more • Develop and execute multi-channel inbound marketing campaigns which include landing pages, social media calendars, content offers, email drip campaigns, WordPress or Drupal website editing, and monthly analytic reports • Expand campaign visibility with paid media efforts like Google Ads, Facebook, Instagram, and Twitter • Procure and manage client relationships across business industries through building a business network • Translate client vision into actionable steps toward achieving goals in lead generation, event attendance, and web traffic Show less

Digital Marketing Manager

• Aug 2016 - Mar 2017

• Managed the Hubspot partner agency client acquisition, onboarding, content development, client management, and reporting to deliver the best marketing solutions • Produced content calendars utilizing blog posts, infographics, ebooks, reports, and white papers that attracted qualified audiences • Strategically developed complete marketing campaigns including emails, user workflows, graphics, social media, and website design for each client • Examined client-reporting data from Google… Show more • Managed the Hubspot partner agency client acquisition, onboarding, content development, client management, and reporting to deliver the best marketing solutions • Produced content calendars utilizing blog posts, infographics, ebooks, reports, and white papers that attracted qualified audiences • Strategically developed complete marketing campaigns including emails, user workflows, graphics, social media, and website design for each client • Examined client-reporting data from Google Analytics in monthly dashboard reports including results of 70% conversion rates • Consulted client and team members on campaigns, communications, and account management to deliver the best marketing solutions.

Digital Project Manager

• Oct 2015 - Aug 2016

Digital Marketing Specialist

• Sep 2014 - Oct 2015

• Constructed optimized landing pages utilizing SEO tools that increased product purchase rates • Advanced paid media campaigns in Google Ads (Adwords), Google Shopping, Multiview, and LinkedIn to promote ethernet and embedded i/o products • Generated monthly reporting for web activity and cost data analysis to provide efficient use of advertising resources for campaign growth • Developed monthly newsletters and email nurturing programs for customer connectivity • Created white… Show more • Constructed optimized landing pages utilizing SEO tools that increased product purchase rates • Advanced paid media campaigns in Google Ads (Adwords), Google Shopping, Multiview, and LinkedIn to promote ethernet and embedded i/o products • Generated monthly reporting for web activity and cost data analysis to provide efficient use of advertising resources for campaign growth • Developed monthly newsletters and email nurturing programs for customer connectivity • Created white papers, video demos, and process documentation with technical collaboration from the engineering sales team Show less • Constructed optimized landing pages utilizing SEO tools that increased product purchase rates • Advanced paid media campaigns in Google Ads (Adwords), Google Shopping, Multiview, and LinkedIn to promote ethernet and embedded i/o products • Generated monthly reporting for web activity and cost data analysis to provide efficient use of advertising resources for campaign growth • Developed monthly newsletters and email nurturing programs for customer connectivity • Created white… Show more • Constructed optimized landing pages utilizing SEO tools that increased product purchase rates • Advanced paid media campaigns in Google Ads (Adwords), Google Shopping, Multiview, and LinkedIn to promote ethernet and embedded i/o products • Generated monthly reporting for web activity and cost data analysis to provide efficient use of advertising resources for campaign growth • Developed monthly newsletters and email nurturing programs for customer connectivity • Created white papers, video demos, and process documentation with technical collaboration from the engineering sales team Show less

Marketing Assistant

• Sep 2013 - Apr 2014

• Examined Adcraft website performance using Google Analytics to construct mobile and desktop website improvements. • Presented insights to the Adcraft Board of Directors for potential organization growth. • Created promotional materials for upcoming Adcraft events including banners, email content, and landing page optimizations. • Developed social media plans across platforms for member communication based on analytic user behavior data. • Examined Adcraft website performance using Google Analytics to construct mobile and desktop website improvements. • Presented insights to the Adcraft Board of Directors for potential organization growth. • Created promotional materials for upcoming Adcraft events including banners, email content, and landing page optimizations. • Developed social media plans across platforms for member communication based on analytic user behavior data.

Marketing Intern

• May 2013 - Sep 2013

• Initiated, expanded, and improved company and client Google Ads (Adwords) accounts. • Utilized Analytics insights to develop content enhancements. • Created proposals for client’s internet marketing campaigns. • Analyzed company and client website traffic to create monthly Excel reports and recommend website improvements. • Initiated, expanded, and improved company and client Google Ads (Adwords) accounts. • Utilized Analytics insights to develop content enhancements. • Created proposals for client’s internet marketing campaigns. • Analyzed company and client website traffic to create monthly Excel reports and recommend website improvements.

Google Adwords Consultant

• May 2013 - Sep 2013

• Managed performance of Non-Profit’s internet marketing campaigns. • Increased traffic to program information. • Communicated with Client to manage marketing objectives. • Managed performance of Non-Profit’s internet marketing campaigns. • Increased traffic to program information. • Communicated with Client to manage marketing objectives.

Google Adwords Consultant

• Dec 2012 - Aug 2013

• Managed performance of Non-Profit’s internet marketing campaigns. • Increased traffic to the 2-1-1 program. • Communicated with Client to manage marketing objectives. • Generated weekly reports for clients to quickly and easily implement marketing strategies. • Managed performance of Non-Profit’s internet marketing campaigns. • Increased traffic to the 2-1-1 program. • Communicated with Client to manage marketing objectives. • Generated weekly reports for clients to quickly and easily implement marketing strategies.

Delegate Management Team

• Jun 2013 - Jun 2013

• Performed cross-functional tasks and assisted in the Delegate management as a valuable member of the team. • Coordinated invitation packages for VIP Delegates that consisted of an itinerary, local France entertainment options, and valuable tourist information. • Leveraged exceptional interpersonal skills to quickly resolve Delegate issues and ensure optimal hospitality. • Performed cross-functional tasks and assisted in the Delegate management as a valuable member of the team. • Coordinated invitation packages for VIP Delegates that consisted of an itinerary, local France entertainment options, and valuable tourist information. • Leveraged exceptional interpersonal skills to quickly resolve Delegate issues and ensure optimal hospitality.