Briana T.

Director of Media Buying at Mindstream Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US

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5.0

/5.0
/ Based on 2 ratings
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Lauren Geissler

Briana is extremely detail oriented, and truly a pleasure to work with. Her follow up goes above and beyond, and I find myself going to her for answers that are truly meant for the buyer because she is able, and fully aware of her business and day to day policies with her clients. I believe she would be a great contributor to any organization.

Jodi Lokoff

Briana is wonderful to work with. She is detail orientation and has a positive attitute. She would be an asset to any company she works for. It has been a pleaure working with her!

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Media Buying
      • Apr 2021 - Present

    • Media Buying Supervisor
      • Jan 2020 - Apr 2021

      I perform all duties of a Media Buyer in approximately 15 markets across the United States, Puerto Rico and Canada for around 20 clients. I supervise over ten accounts for the buying team, one of which includes a media agency and all of their clients. I project manage all Media Buying from the time it leaves the strategy department (planning team) until the execution is complete. This includes our Search/Social team, Broadcast Buying team, Digital Buying team and Programmatic Buying team. I am also the direct report for two members of the buying team. I am in charge of training and preparing them for their next promotion as well as supervising them on a daily basis and completing their annual reviews. I also helped develop and implement a digital buying process and training program for our department and continue to adjust and create processes and procedures as our roles continue to evolve.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Buying Supervisor
      • Feb 2016 - Jan 2020

      I perform all duties of a Media Buyer in approximately 15 markets across the United States, Puerto Rico and Canada for around 20 clients. I supervise five accounts for the buying team, one of which includes a media agency and all of their clients. I project manage all Media Buying from the time it leaves the strategy department (planning team) until the execution is complete. This includes our Search/Social team, Broadcast Buying team, Digital Buying team and Programmatic Buying team. I am also the direct report for three members of the buying team. I am in charge of training and preparing them for their next promotion as well as supervising them on a daily basis and completing their annual reviews. I also helped develop and implement a digital buying process and training program for our department and continue to adjust and create processes and procedures as our roles continue to evolve.

    • Senior Media Buyer
      • Dec 2012 - Feb 2016

      I perform all duties of a Media Buyer in over 50 markets across the United States for approximately ten clients. In addition to buying, I supervise the At Home, Central Market, Tulsa Health Department and Farm Bureau Financial accounts. I also serve on the Southwest Media Group Culture Club.

    • Broadcast Media Buyer
      • Apr 2010 - Dec 2012

      I perform all duties of a Broadcast Media Buyer in over 50 markets across the United States for approximately ten clients. I also manage the Good Shepherd Hospital account and am learning how to manage the Farm Bureau Financial account. I also specialize in training new assistants as they are hired.

    • Advertising Services
    • 1 - 100 Employee
    • Junior Media Buyer
      • May 2009 - Apr 2010

      I perform all duties of a media buyer in 18 markets across the United States. Duties include: negotiating rates with sales representatives, scheduling buys, estimating numbers, resolving discrepancies, putting together and sending orders, checking station contracts, organizing and filing all buys, pulling and entering makegoods, etc...

    • Assistant Media Buyer
      • Oct 2007 - May 2009

      I assist five Media Buyers by entering rates and programming, estimating numbers, resolving discrepancies, putting together and sending orders, organizing and filing buyer files, and pulling and entering make goods for their markets.I also help train new assitants to perform the aforementioned duties for their assigned buyers.

    • Clerical
      • May 2005 - Sep 2007

      Organized, scanned and filed all medical bills; mailed statements, billed overdue patients, performed various tasks in MedPro, and performed other tasks as requested by my supervisors. Organized, scanned and filed all medical bills; mailed statements, billed overdue patients, performed various tasks in MedPro, and performed other tasks as requested by my supervisors.

    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Marketing and Promotions Intern
      • Mar 2007 - Jul 2007

      Assisted the Marketing and Promotions Director as an intern of both radio stations with all aspects of marketing and promotional work. Performed other tasks as requested by supervisors. Assisted the Marketing and Promotions Director as an intern of both radio stations with all aspects of marketing and promotional work. Performed other tasks as requested by supervisors.

Education

  • Pennsylvania State University-Erie Campus
    Bachelor of Arts, Communication and Media Studies
    2003 - 2007

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