Experience

American Specialty Toy Retailing Association (ASTRA)

• Communication and Marketing Coordinator

  • Nov 2021 - Present

  - Strategize and develop comprehensive communication strategies encompassing a range of media channels, including social media platforms, websites, blogs, print materials, and more. - Design and implement email marketing strategies to nurture leads, engage customers, and drive conversions. - Monitor and analyze analytical data using tools such as Meta Insights, Google Analytics or similar platforms. Extract actionable insights and prepare comprehensive reports on key performance metrics, including website traffic, conversion rates, user behavior, and engagement. - Conceptualize, design, and produce compelling marketing collateral for trade events, including brochures, flyers, banners, signage, and promotional materials. Collaborate with graphic designers and print vendors to ensure high-quality materials that effectively showcase products, services, and brand identity. - Create engaging and persuasive copy for various member communications, including newsletters, emails, website content, and social media posts. - Lead and support a team responsible for the production of Toy Times Magazine, including editorial planning, content creation, design, and distribution. - Develop and maintain a comprehensive content calendar to guide the creation and distribution of content across various platforms, including social media channels, websites, and blogs. Show less



Obviouslee

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • Jun 2022 - Feb 2023

  - Assist with media relations, including the development of media lists, editorial calendars, fact sheets, pitching, press release writing, interview brief creation, press clipping, and reporting - Maintain social media and content across multiple platforms, including the creation of assets and community engagement - Assist with research and discovery to provide insights for marketing efforts - Prepare client documents such as weekly emails, agendas, and reports - Organize and distribute creative files, photos, and video assets - Contribute to the brainstorming process and idea generation on projects - Maintain work-in-progress deadlines and tasks to keep projects moving Show less



Rosen Advertising

• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Dec 2020 - Jun 2022

  - Responsible for preparing content for social media and websites - Research and monitor current trends, audience, and content analytics - Create, copy-write, and edit content on all platforms - Develop content calendar, schedule, and post content to social media - Build top-of-funnel programs to drive website traffic and convert website visitors - Create and optimize landing pages - Coordinate within the content team to produce any necessary content - Responsible for preparing content for social media and websites - Research and monitor current trends, audience, and content analytics - Create, copy-write, and edit content on all platforms - Develop content calendar, schedule, and post content to social media - Build top-of-funnel programs to drive website traffic and convert website visitors - Create and optimize landing pages - Coordinate within the content team to produce any necessary content


Clink! Events
• United States
• Events Services
• Special Events Intern

  • Apr 2020 - Sep 2020


Coaches 4 Character

• United States

• Marketing Operations Intern

  • Jul 2018 - Dec 2018

  - Coordinated with school administrators to provide transportation for 500+ students per program - Managed operations and created marketing campaigns to promote each event throughout the term - Utilized social media platforms to promote each event - Acquired over $10,000 from partnerships - Coordinated with school administrators to provide transportation for 500+ students per program - Managed operations and created marketing campaigns to promote each event throughout the term - Utilized social media platforms to promote each event - Acquired over $10,000 from partnerships



YMCA of Western North Carolina

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Youth Enrichment and Developmet Attendant

  • Jun 2015 - Dec 2017

  My responsibilities were to care for the children of guests, create activities, greet guests, and ensure all rules and policies were met. My responsibilities were to care for the children of guests, create activities, greet guests, and ensure all rules and policies were met.



Tri-County Technical College

• United States
• Higher Education
• 400 - 500 Employee

• President of Student Government Association

  • Aug 2016 - Jun 2017

  - Represented the student body, faculty, and staff, - Facilitated executive board meetings of 20+ members - Participated in fundraising on behalf of the school before local and state officials - Created and facilitated 30+ on-campus events - Speaker at multiple public events including graduation - Represented the student body, faculty, and staff, - Facilitated executive board meetings of 20+ members - Participated in fundraising on behalf of the school before local and state officials - Created and facilitated 30+ on-campus events - Speaker at multiple public events including graduation



Dress Up Corporation

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Ambassador “IT Girl”

  • Sep 2016 - Jan 2017

  Create content to promote and market the brand, products and their promotional sales. Create content to promote and market the brand, products and their promotional sales.