Briana LaChappelle

Digital Marketing Specialist at The Arbors and The Ivy Assisted Living Residential Communities
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Contact Information
us****@****om
(386) 825-5501
Location
Springfield, Massachusetts Metropolitan Area

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Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jul 2022 - Present
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Digital Media Specialist
      • Jan 2022 - Jul 2022

    • Special Events Coordinator, Marketing and Communications Department
      • Mar 2019 - Jan 2022

    • Manager of Fundraising Events, Baystate Health Foundation
      • Feb 2016 - Mar 2019

      Responsible to oversee all fundraising initiatives for Baystate Children’s Hospital and The Children's Miracle Network Hospitals. Events/Programs Managed (including but not limited to): Baystate Children's Hospital Golf Tournament, 94.7 WMAS Radiothon, UDance UMass Amherst Dance Marathon Program, Bay Path University Dance Marathon Program, Extra Life Gaming Marathon Program, Max Classic Golf Tournament, Baystate Wing Hospital Golf Classic. Fundraising point of sale campaigns managed (including but not limited to) all participating market locations: Ace Hardware Bucket and Round-Up Challenges, Circle K, Costco - May is for Miracles, Dairy Queen - Miracle Treat Day, GameStop, Marriott - Root Beer Float Day, Credit Union For Kids, RE/MAX Miracle Home Program, Rite Aid, Speedway and Walmart campaigns. Other responsibilities include: Organize logistics for all events, including: staffing plan, volunteers, catering, A/V, photographer and venue; also including all event-related contracts, estimates, and budgets. Manage event and program budgets, ability to manage and reduce/maintain cost ratios.Fully Responsible to oversee design of all event-related collateral and created correspondence for registration brochures, corporate sponsor packages, external and internal publications, acknowledgements, event briefings and feedback surveys. Engage with the community event organizers, donors and sponsors in support of Baystate Children’s Hospital and The Children’s Miracle Network Hospitals.Advance programs, share local stories and current events of interest and provide content for Baystate Children’s Hospital social media outlets aimed at philanthropic opportunities.Advise leadership on potential speakers, panelists, experts and attendees; prepare speaking points for all events. Take care of post event follow-up work, including drafting and sending thank you letters to sponsors, speakers, attendees and create thank you advertisements. Show less

    • United States
    • Non-profit Organizations
    • 200 - 300 Employee
    • Program Director
      • Feb 2016 - Mar 2019

      Manages relationships, programs and campaigns of 32 Children's Miracle Network Hospitals national sponsors and cause-related marketing companies with 300+ touch-points. Educates national sponsors about Baystate Children's Hospital, while raising awareness and charitable dollars. Aligns campaign/program efforts with funding needs to increase cause connection and donor recognition opportunities for national sponsors. Travels extensively to sponsor locations within Children's Miracle Network Hospitals territory year-round, stewarding local management, regional management and front line associates. Develops and implements a plan for each partner campaign, which includes a fund-raising goal and/or other objectives. Ability to segment multiple partner locations to target high-producing partners and develop others (data analysis to action plan). Serves as strategic manager for attendance of hospital partners/patient families at partner events. Works in cooperation with other hospital/foundation staff members to keep financial data updated. Works with other hospital staff as appropriate to produce collateral material for each campaign and act as a guide for future planning. Stays up to date on CMN Hospitals performance metrics programs and reports to analyze fundraising trends. Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing and Sales
      • Jan 2015 - Jan 2016
    • United States
    • Hospitals and Health Care
    • Project Management
      • Feb 2014 - Feb 2015
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Buyer
      • Sep 2012 - Feb 2014
    • United States
    • Government Administration
    • 100 - 200 Employee
    • Legislative Director
      • Jan 2009 - Sep 2012

Education

  • Bridgewater State University
    Bachelor of Arts - BA, Business/Corporate Communications
    2007 - 2009
  • Dean College
    Associate of Arts and Sciences (A.A.S.), Liberal Arts and Sciences/Liberal Studies
    2004 - 2006

Community

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