Experience

CruitCast, Inc.

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Director Of Event Operations

  • Jul 2020 - Present

  Plan and execute production of recorded and live video solutions for youth and high school sporting events. Coordinate event logistics including transportation, lodging, shipping, and equipment acquisition. Manage recruitment, onboarding, training, and scheduling for employees and event staff. Supervise equipment maintenance, storage, and purchasing. Oversee post-production, quality assurance, and delivery or publication of all digital assets and products. Lead sales initiatives and negotiate distribution rights. Set and implement annual, seasonal, and event level budgets.

• Director of Marketing

  • Jul 2015 - Jul 2020

  Designed and implemented communication strategies across all digital and print channels. Promoted services via continued communication with customers, partners, and event rights-holders. Cooperatively molded brand image and functionality with web designers and developers, managed social media accounts, distributed print and digital marketing materials, and presenting investment opportunities. Oversaw paid advertising in social, display, search, email, and out-of-home channels. Supervised implementation of CRM to initiate integrations and automations on website and email. Devised social media content creation strategies and production workflows.



Wesley College, Delaware

• United States
• Higher Education
• 1 - 100 Employee

• Adjunct Professor of Kinesiology

  • Jan 2016 - Jan 2020

  Lab Instructor introducing biomechanical principles, exercise testing protocols, and expected physiological responses. Lab Instructor introducing biomechanical principles, exercise testing protocols, and expected physiological responses.



DICK'S Sporting Goods

• United States
• Retail
• 700 & Above Employee

• Sales Lead

  • Aug 2013 - Aug 2016

  Responsible for driving sales and supporting customer service metrics in the Team Sports/Bikes/Fitness departments. Managed department associates. Experienced with a variety of equipment services. Responsible for driving sales and supporting customer service metrics in the Team Sports/Bikes/Fitness departments. Managed department associates. Experienced with a variety of equipment services.



Wesley College, Delaware

• United States
• Higher Education
• 1 - 100 Employee

• Graduate Assistant

  • Jan 2014 - Jan 2015

  An academic coach to probationary and conditional admittance students. Scheduled and managed monitors, tutors, and test proctors in the Department of Academic Support and Disability Support Services. Presented weekly academic seminars. Participated in campus open houses and new student orientation. An academic coach to probationary and conditional admittance students. Scheduled and managed monitors, tutors, and test proctors in the Department of Academic Support and Disability Support Services. Presented weekly academic seminars. Participated in campus open houses and new student orientation.



Bayhealth

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Intern - Lifestyles Fitness Center

  • May 2013 - Aug 2013

  A 400 clock hour experience from first exposure through full participation in and application of exercise testing protocols, personal and group training, and exercise prescription. A 400 clock hour experience from first exposure through full participation in and application of exercise testing protocols, personal and group training, and exercise prescription.