Brian Veach MBA, CEM, CMVP

Marketing Manager at ATS Automation, Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Seattle Area

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5.0

/5.0
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James Reinnoldt

I am pleased to endorse Brian Veach who was a student of mine in a Spring 2010 MBA course in Global Business at the University of Washington, Bothell. Through hard work, a solid grasp of material and an outstanding final class project on global business strategy, Brian earned a perfect 4.0 grade that put him at the top of the class. I highly recommend Brian as a professional and as a person, and am confident that he will do well in whichever career he pursues. James Reinnoldt Lecturer: Global Business. BBA and MBA University of Washington, Bothell ===============================

Kevin Clinger

Brian is a reliable and dedicated marketing professional who is great to work with and knows how to get the job done. He is a leader among his peers and respected by management. Brian would be a valuable asset to any team and company.

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Credentials

  • Certified Energy Manager
    Association of Energy Engineers
  • Certified Measurement and Verification Professional
    Association of Energy Engineers

Experience

    • United States
    • Construction
    • 100 - 200 Employee
    • Marketing Manager
      • Sep 2022 - Present

    • Senior Marketing Specialist
      • Sep 2018 - Sep 2022

    • Marketing Specialist
      • Apr 2016 - Sep 2018

    • Service Account Manager
      • Sep 2010 - Apr 2016

      Manage service contracts for energy management systems throughout the Pacific Northwest. • Developed new reporting and presentation tools for customer meetings. Resulting in new standard documentation and reporting techniques for all account managers.• Ensure satisfaction of energy management customers; creating additional sales opportunities. • Reporting and tracking of all financial elements of accounts, ensuring cost overruns are avoided and correct billing is maintained. • Ensure contract value is demonstrated and recognized by customers; retaining over 98% of contracts year-over-year. Show less

    • United States
    • Construction
    • 1 - 100 Employee
    • Senior Marketing Specialist
      • Apr 2016 - Present

    • United States
    • Construction
    • 1 - 100 Employee
    • Senior Marketing Specialist
      • Apr 2016 - Present

      Marketing for all ATS locations. Marketing for all ATS locations.

    • United States
    • Construction
    • 1 - 100 Employee
    • Senior Marketing Specialist
      • Sep 2016 - Sep 2021

      Marketing for all ATS locations. Marketing for all ATS locations.

    • United States
    • Construction
    • 1 - 100 Employee
    • Senior Marketing Specialist
      • Apr 2016 - Sep 2021

      Marketing for all ATS locations. Marketing for all ATS locations.

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Marketing Specialist
      • Jan 2008 - Sep 2010

      Promoted to Alerton Marketing Specialist in January 2008. Developed and implemented direct marketing and promotional activities for the Alerton brand, a Honeywell business unit. • Created and implemented Salesforce.com workflow for marketing campaigns designed to capture response rates and other performance metrics of ongoing campaigns. • Developed dealer effectiveness program targeted towards implementing and sharing dealer best practices across North America. Used as an internal measurement tool for evaluating each dealer’s strengths and weaknesses enabling Alerton to create tailored support programs. Expanded to additional Honeywell business units after initial implementation.• Took ownership of producing new product introduction Webcasts and email campaigns designed to educate customers.• Managed online marketing activities for Alerton brand including email marketing, social media, Webcasts and Web site sponsorships. Developed targeted response rates for qualification and follow-up of trade show attendees, ad-click through and Webcast attendees. • Created new brand standardization for sales and marketing collateral; consolidating disparate design elements.• Worked with a team to develop a dealer incentive package for high performing sellers.• Redefined vertical market and segment categories for Alerton and Trend dealer businesses. • Essential team member in the business migration to SAP by developing Web store structure and developing and leading customer training sessions. • Coordinated cross-functionally with product managers to introduce new products and services for a global audience.• Ensured consistency in positioning and messaging across North American and international markets. • Liaison between Alerton marketing department and Alerton dealer channel consisting of 80+ North American dealers and multiple international Honeywell partners.• Represented Honeywell on BACnet International Marketing Committee as Social Media Leader. Show less

    • Channel Marketing Specialist
      • Sep 2006 - Jan 2008

      Promoted to Channel Marketing Specialist for Alerton and Trend Control Systems business units in 2007. • Developed marketing launch strategies for Alerton and Trend Control Systems’ portfolio of building automation software and hardware.• Implemented Print-on-Demand Web site for Alerton and Trend Control Systems collateral. Reduced printing spend for brochures and other marketing collateral by over 50%.

    • Digital Production Specialist
      • Sep 2004 - Sep 2006

      Digital Production Specialist for Alerton and Trend Control Systems dealer businesses. • Developed educational Web site highlighting features and benefits of Envision for BACtalk, Alerton’s software for building automation. • Provided deliverables for product launches, including development of display stands used on dealer sales calls.

    • United States
    • Automation Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Specialist
      • Jan 2008 - Sep 2010

      Promoted to Alerton Marketing Specialist in January 2008. Developed and implemented direct marketing and promotional activities for the Alerton brand, a Honeywell business unit. Promoted to Alerton Marketing Specialist in January 2008. Developed and implemented direct marketing and promotional activities for the Alerton brand, a Honeywell business unit.

Education

  • University of Washington, Michael G. Foster School of Business
    MBA, Masters Business Administration
    2008 - 2010
  • Washington State University
    2000 - 2004

Community

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