Digital Marketing Specialist

• Apr 2021 - Present

• Drive and maintaining brand awareness in the digital landscape for sub-brands under Neo Group: Chilli Manis Catering, Savory Catering, Manis Heritage and Pisces Wellness. • Increase Chilli Manis Catering revenue by 58% within a year • Work closely with internal marketing team and brand management to create and execute a strong performance marketing strategy & execution plan for assigned sub-brands under Neo Group. This also includes: - Sharing of customer funnel conversion improvement ideas, feedback and presenting of results - Creation of seasonal specific campaigns (Christmas, Chinese New Year, Mother’s Day) - Creation of focus specific campaigns (Corporate and Social Celebrations) • Liaise with internal graphic designer for the creative direction of sub-brands digital creatives to be updated across brand’s website, SEM, GDN, Google My Business, Linkedin, Facebook and Instagram. • Develop and manage digital prospecting and remarketing campaigns across Google Ads, Facebook and Instagram) with Digital Agency Liaison. • Managing budgets and campaigns across all digital channels for paid and organic channels (SEO, SEM, Social, Display, Retargeting). • Optimize digital presence (both performance and organic) with reports including performance metrics, feedback and recommendations. • Design, maintain, and supply content for brand's website; including development of landing pages. • Utilize Power BI dashboards to visualize categories’ digital and sales performance. Actively review results and recommend actions. • Liaise with digital agency to oversee and facilitate the design and development progress for Manis Heritage website. Show less

Digital Marketer

• Dec 2017 - Dec 2021

• Plan, execute and optimize online advertising campaigns through Google Ads to increase brand awareness & drive conversions • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Google Search Console) • Experience working with keyword tools (Google Keyword Planner) • Plan and produce monthly EDMs using Mailchimp • Identify trends and insights, and optimize spend and performance based on the insights • Optimize the brand shopify’s website across various components including copy, page, title/descriptions, site architecture Show less

Digital Marketing Executive

• Dec 2017 - Apr 2021

Product Line and Digital Content Manager

• Jan 2017 - Apr 2021

Took up an additional role on top of current role of Product Line Manager• Build and manage a Digital Marketing Calendar for APAC• Manage and grow company’s social media accounts (Instagram)• Develop content and manage company’s blog wordpress account• Develop and execute a comprehensive digital strategy focused on high quality content that engages and grow BackJoy’s digital audience.• Google Analytics and Google Ads (Adwords) fundamentals certified• Video editing using Flimora and Reevio software• Build and manage Work from Home with good posture Digital Campaign for APAC• Manage and grow local distributor’s – BackJoy Singapore Instagram & Facebook Account• Optimize BackJoy Singapore shopify’s website across various components including copy, page, title/descriptions, site architecture. Show less

Product Line Manager

• Apr 2016 - Jan 2017

• Develop and execute global product line plans & KPIs to maximize revenue, profitability & enhance brand awareness• Support the product development process from concept through launch according to project timelines & deliverables• Work with global & regional marketing managers to develop and execute go-to-market plans• Communicate progress & key decisions to key regional / country partners including sales, marketing, ops, finance as needed• Manage regional input & needs around key project milestones that maximize growth & regional alignment• Leverage analysis, market trends & regional strategies / opportunities to create a profitable product line• Draft relevant region / country specific New Product Requests• Ensure entire product range meets brand DNA & market relevancy• Manage Asia line list and translate to order forms; support sales for line plan & pricing approval by country; maximize SKU efficiency; packaging requirements; sample needs by country & channel; brief marketing on regionalization of go-to-market materials• Support implementation of “go-to-market” plans for the season; train sales staff for all new products• Communicate key delivery dates and changes in a consistent & timely manner; work closely with regional operations on new product launches• Define and develop product merchandising plans with internal sales team for distributors & retail / online operation, support creation of monthly product focus in the marketing calendar• Identify slow moving or obsolete SKU’s and work with sales, finance & operations to set EOL pricing and disposition strategies• Work closely with the Asia sales organization to prepare & deliver presentations to key customers as the product expert• Create and implement channel-specific merchandising strategies for Wholesale• Collaborate with Marketing and Sales to develop cohesive “go-to-market” strategies for channel growth, product segmentation by technology/value, sales promotion & in-market communication Show less

Product Executive

• Jan 2013 - Apr 2016

• Creating business case proposal for new product line. This involves understanding & identifying market demands, determining pricing strategy & setting of timelines from sample approval to mass production.• Ensure that all product packaging meets regional localization, regulatory & import requirements for Asia• Assist in the approval of printed packaging samples • Responsible in providing both sales & retail team, distributors with product sell sheets to effectively sell BackJoy products. • Conceptualization and delivery of product photography to meet global marketing collaterals • Proposing new concepts for product display and collaborating closely with sourcing • Responsible for the consolidation of product testing feedback among internal partners• Problem solving pertaining to product & packaging issues Show less

Associate Photographer

• Jun 2011 - Jul 2012

• Assisted Principal Photographer as a second-shooter - adopting a photojournalistic style in the capturing of candid moments for both Pre- Wedding and Actual-Day Wedding event • Responsible for camera equipment set up & maintenance; ensuring that all photographic equipment is functioning and accounted for • Proficient in the use of digital-imaging software (ie: Adobe Photoshop & Adobe Lightroom) for editing of images • Assisted Principal Photographer as a second-shooter - adopting a photojournalistic style in the capturing of candid moments for both Pre- Wedding and Actual-Day Wedding event • Responsible for camera equipment set up & maintenance; ensuring that all photographic equipment is functioning and accounted for • Proficient in the use of digital-imaging software (ie: Adobe Photoshop & Adobe Lightroom) for editing of images

Senior Officer, Group Retail Channels

• Jan 2010 - Jun 2011

• Oversee operation activities of staff to ensure full compliance with Bank’s policies, standards, guidelines and procedures • Ensure that Monetary Authority regulatory codes and ordinances are met at all times • Manage customer service issues and liaise with relevant internal departments to ensure that these service issues are properly attended to and that necessary corrective actions are taken • Handle bank’s back-room operation duties which include Cheque Truncation System (CTS) clearing; processing, validating and approving banking transactions; ensuring documents are in compliance with regulatory requirements • Assist Customer Service Manager to oversee counter and cash operations in the branch • Responsible for controlling level of cash of each teller, maintaining the branch’s level of cash within the pre-set holding limit, and assisting in daily balance procedures • Maintain the service quality and efficiency in daily operations of the branch’s cash machines (i.e. ATMs and Cash Deposit Machines) • Actively managing customer queue and guiding customers to the appropriate service points • Achieve service standards set by the bank; especially customer waiting times, staff productivity and managing customer complaints Show less