Experience

VICTORIA PACIFIC TRADING CORPORATION

• United States
• Wholesale
• 1 - 100 Employee

• Director of Sales

  • May 2018 - Present

  Victoria Pacific Trading Company imports food products globally and distributes to the Industrial, Foods Service and Retail channels in North America and Europe. We stock an extensive array of shelf stable and frozen products such as Fruits, Vegetables, noodles, coconut milks and creams, Asian sauces, marinades and cooking wines. We are the designated distributors for Fleischmann's Vinegar, Del Sol chilies, and Smart Kitchen Fruits and Vegetables. Our product selection includes Organic, Non-GMO, and conventional items in several diverse brands. We also specialize in sourcing"difficult to locate" ingredients and niche products. Show less



Vege USA LLC

• 1 - 100 Employee

• National Sales Director

  • Oct 2015 - Nov 2017

  Manage and direct all sales and marketing efforts in North America with emphasis on Food Service and Industrial channels. Introduce Vegan "alternative meat protein" to the mainstream market through management of the sales team and a certified Cordon Bleu Chef. Build brand awareness through national and regional food service involvement as well as "grass root" community participation. Manage and direct all sales and marketing efforts in North America with emphasis on Food Service and Industrial channels. Introduce Vegan "alternative meat protein" to the mainstream market through management of the sales team and a certified Cordon Bleu Chef. Build brand awareness through national and regional food service involvement as well as "grass root" community participation.



Zoup Restaurant

• 1550 Court Place, Denver CO 91016

• Franchise Owner

  • Jan 2015 - Oct 2015

  I purchased a Zoup franchise restaurant in Denver to apply my skill set in growing sales and profits, building a best of class service team, and invest in additional locations in the Denver Market. In the fall, I was made an exceptional offer by Vege USA in a fast growing segment of the food industry and decided to sell the restaurant and relocate to So Cal. I purchased a Zoup franchise restaurant in Denver to apply my skill set in growing sales and profits, building a best of class service team, and invest in additional locations in the Denver Market. In the fall, I was made an exceptional offer by Vege USA in a fast growing segment of the food industry and decided to sell the restaurant and relocate to So Cal.



Oregon Cherry Growers, Inc.

• Salem, OR

• Vice President of Sales, Business Development

  • Jan 2011 - Mar 2014

  Vice President of Sales, North America and 49 countries in the Pacific Rim and Asia Manage national sales managers and customer service responsible for profit and revenue growth in four primary channels of the processed fruit market: Food Service, Retail, Ingredient, and Freeze. Coordinate all marketing activity and marketing collateral aligned with annual and five year strategic business plan. • Reversed 5 year declining sales by increasing revenue from $52M to 69M in three years • Exceeded profit objectives 2 consecutive years with year 3 trending up • Achieved 95% distribution with major ice cream producers in the United States • Grew Blueberry business in Japan by $1.2 million, Freeze business by $3.1 million, Food Service by $1.1 million, Club by $4.0million • Assisted in creating sales and marketing collateral and 5 year strategic business plan Show less



Cereal Ingredients

• Kansas City, Missouri Area

• Western Regional Sales Manager

  • Mar 2010 - Dec 2011

  Manage Business development in the bakeries, nutrition companies, ice cream and candy companies. Develop multifaceted relationships with regional accounts at the R & D, Purchasing, and Principal levels. Forecast and analyze sales trends, implement sales strategy to achieve short and long term goals. • Added 10 new accounts to region in 6 months. • Assigned region is trended 28% above previous year • Identified and sampled 42 new accounts Manage Business development in the bakeries, nutrition companies, ice cream and candy companies. Develop multifaceted relationships with regional accounts at the R & D, Purchasing, and Principal levels. Forecast and analyze sales trends, implement sales strategy to achieve short and long term goals. • Added 10 new accounts to region in 6 months. • Assigned region is trended 28% above previous year • Identified and sampled 42 new accounts



Dos Gringos

• Vista, CA

• National Sales Director

  • Dec 2006 - Sep 2008

  Manage Business development in four segments of the cut flower industry: national accounts (4), regional markets (3), wholesale (2), and Internet sales (1). Manage department cost centers and operational functions to achieve top line sales and bottom line profitability. • Reversed negative trends - posted a 51% sales increase 2007, and 37% through Aug 2008 • Recruited 1 national and 2 regional account managers who drove sales and profit increases • Obtained 42 profitable new accounts • Implemented seasonal forecast process to reduce product shortages by 53 Show less



Mission Foods

• United States
• Food Production
• 700 & Above Employee

• Vice President of Sales

  • Jan 1994 - Mar 2006

  Managed retail sales initiatives and personnel in North Central and Southwest United States Managed $140 million in net sales with bottom line profits of $15 million annually Developed and motivated sales team consisting of 15 senior managers, 30 middle managers, and 480 independent distributor/ broker network to record results over tenure. Exceeded sales plan and profit contribution in 5 out of 6 years Increased market share by 5% to 12% in new and existing retail and foodservice accounts through product placement, expansion, and alternative distribution channels for twelve years. Recruited, trained, and promoted 8 out of 16 Mission Foods 2004 National Award winners Show less