Experience

United Trust Bank

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Officer

  • Apr 2021 - Present

  Strategic/tactical planning and implementation of marketing efforts for lead generation including direct mail, aggregators and outbound dialing; results and sales reporting and analysis; budget management and systems management. Strategic/tactical planning and implementation of marketing efforts for lead generation including direct mail, aggregators and outbound dialing; results and sales reporting and analysis; budget management and systems management.



First Federal Bank

• United States
• Banking
• 1 - 100 Employee

• Marketing Officer, NRG

  • Aug 2019 - Apr 2021

  Strategic and tactical planning/implementation of marketing lead generation using direct mail and aggregators; budget management; response and sales reporting; systems management Strategic and tactical planning/implementation of marketing lead generation using direct mail and aggregators; budget management; response and sales reporting; systems management



Freedom Mortgage

• United States
• Financial Services
• 700 & Above Employee

• VP Marketing

  • Jun 2015 - Jul 2019

  Strategic and tactical planning and management of Acquisition and Portfolio marketing, including direct mail, telemarketing, aggregators, digital, forecasting, budgeting and KPI analysis. Strategic and tactical planning and management of Acquisition and Portfolio marketing, including direct mail, telemarketing, aggregators, digital, forecasting, budgeting and KPI analysis.



NewDay USA

• Financial Services
• 300 - 400 Employee

• VP Marketing

  • Nov 2003 - Jun 2015

  Plan and manage a multi-million piece direct mail lead generation program; responsible for managing external production and fulfillment vendors, as well as inventory management and pricing negotiation. Plan and manage a multi-million piece direct mail lead generation program; responsible for managing external production and fulfillment vendors, as well as inventory management and pricing negotiation.



American Business Financial Services

• Financial Services
• 1 - 100 Employee

• AVP

  • Apr 2003 - Nov 2003

  Developed monthly and annual marketing strategies and budgets for a multi-million dollar investment portfolio. Managed the implementation, analysis and testing strategies of direct mail and newspaper campaigns to support customer acquisition and portfolio growth. Developed monthly and annual marketing strategies and budgets for a multi-million dollar investment portfolio. Managed the implementation, analysis and testing strategies of direct mail and newspaper campaigns to support customer acquisition and portfolio growth.



Aegon Direct Marketing Services

• Spain

• Marketing Analyst

  • Jul 2002 - Apr 2003

  Developed new insurance products for testing and rollout. Duties included research, competitive analysis, creative briefing and development, recommendation of the media mix, campaign execution and post mortem analysis. Managed and cultivated relationships with all internal and external vendors, including Compliance, Actuarial, Legal, IT, Creative, Media, Production, Telemarketing, Agencies, Printers and Lettershops. Developed new insurance products for testing and rollout. Duties included research, competitive analysis, creative briefing and development, recommendation of the media mix, campaign execution and post mortem analysis. Managed and cultivated relationships with all internal and external vendors, including Compliance, Actuarial, Legal, IT, Creative, Media, Production, Telemarketing, Agencies, Printers and Lettershops.



Roska Direct Marketing and Advertising

• Account Executive/Media Manager

  • Apr 1999 - Jul 2002

  Managed all aspects of the day-to-day marketing efforts of various clients, including strategic and tactical planning, creative development and execution, production, monitoring and evaluation. Created and managed all aspects of various clients' yearlong multi-channel media plans based on the overall marketing strategy and budget. This included development of testing matrices, tactical research and planning, vendor negotiation and scheduling, implementation and quality control, campaign analysis, budget reconciliation and future recommendations. Media tactics included newspaper and magazine advertising, as well as extensive online graphic and text ads and SEO. Show less



Fleet Credit Card Services

• Financial Services
• 1 - 100 Employee

• Creative Marketing Manager

  • Jan 1998 - Apr 1999

  Managed and oversaw, with the agency and internal departments, the creative aspects of multiple, overlapping credit card acquisition and relationship marketing campaigns. Wrote creative brief documents to direct revisions of controls and creation of new test packages. Directed the creative execution of banner ads and a website for a new Internet partnership product launch. Managed and oversaw, with the agency and internal departments, the creative aspects of multiple, overlapping credit card acquisition and relationship marketing campaigns. Wrote creative brief documents to direct revisions of controls and creation of new test packages. Directed the creative execution of banner ads and a website for a new Internet partnership product launch.



The McClure Group/DWM Worldwide

• Senior Account Executive

  • Aug 1994 - Jan 1998

  Managed and executed multi-channel direct marketing programs, including mail, radio, TV and magazine advertisements for multiple health insurance clients. Products included Medicare Supplement, Hospital Indemnity, Term Life and Accidental Death. Assisted in the conceptual development, creative presentations and execution of various assignments for a new auto insurance program whose success exceeded expectations and led to other new opportunities within the company. Managed Marketing Coordinators and Account Executives who assist in the execution of the clients' programs. Show less