Experience

Incendium AI

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• Head of Data Analytics & Automation

  • May 2019 - Present

  Incendium uses A.I. and machine learning to understand your visitors, and provides the tools to rapidly optimise their digital experiences, on and off-site, across multiple channels. Incendium is a complete marketing ecosystem, providing advanced tracking, attribution, personalization and automation solutions, fully integrating with your current marketing stack. Incendium integrates seamlessly with the most common analytics, CRM and marketing platforms, so you won’t need to change the way you work. Show less



Wildfire Digital Limited

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Data Analytics & Automation

  • May 2018 - Present

  Wildlife Digital Limited is a global media agency that provides the highest quality of digital marketing solutions using their own proprietary software worldwide. Our approach fuses industry leading proprietary software with our highly trained analysts to help our clients worldwide understand complex marketing data concepts that exists today. Wildfire Digital now operates in more than 12 countries worldwide, headquartered in the UK. Wildlife Digital Limited is a global media agency that provides the highest quality of digital marketing solutions using their own proprietary software worldwide. Our approach fuses industry leading proprietary software with our highly trained analysts to help our clients worldwide understand complex marketing data concepts that exists today. Wildfire Digital now operates in more than 12 countries worldwide, headquartered in the UK.



News Corp

• Technology, Information and Media
• 700 & Above Employee

• Insights Analyst

  • May 2017 - May 2018

  Providing all video insights across the News Corp network. Creator of video engagement models to improve viewer experience for NewsDNA. Providing all video insights across the News Corp network. Creator of video engagement models to improve viewer experience for NewsDNA.



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Senior Analyst, Media

  • Jul 2015 - Mar 2017

  Providing in-depth analysis on consumer behaviour for clients in SEANAP (South East Asia, Northern Asia and Pacific). Ensuring our clients understand the consumers and their cross-platform behaviours by utilizing Nielsen solutions such as Nielsen Digital Ad Ratings (DAR) and Digital Ratings Monthly (DRM). Providing in-depth analysis on consumer behaviour for clients in SEANAP (South East Asia, Northern Asia and Pacific). Ensuring our clients understand the consumers and their cross-platform behaviours by utilizing Nielsen solutions such as Nielsen Digital Ad Ratings (DAR) and Digital Ratings Monthly (DRM).



EssenceMediacom Australia

• Australia
• Advertising Services
• 100 - 200 Employee

• Search / Digital Performance

  • Jul 2013 - Jul 2015

  I've had the chance to work on some of our top tier clients such as the Westpac Group, EA Games APAC, Bayer, Pharmacare, APT & Travelmarvel, Tag Heuer and LVMH for SEM, Display and Social Media marketing. I've had the chance to work on some of our top tier clients such as the Westpac Group, EA Games APAC, Bayer, Pharmacare, APT & Travelmarvel, Tag Heuer and LVMH for SEM, Display and Social Media marketing.



Advisible

• Australia
• Advertising Services
• 1 - 100 Employee

• Business Development Manager

  • Oct 2012 - Jun 2013

  Presented digital marketing solutions to Australian professionals and SMB owners. Expanded the client porfolio significantly, whilst ensuring only the right partnerships were established for AdVisible. Presented digital marketing solutions to Australian professionals and SMB owners. Expanded the client porfolio significantly, whilst ensuring only the right partnerships were established for AdVisible.



marcus evans Summits

• Ireland
• Events Services
• 1 - 100 Employee

• Project Leader APAC Summits

  • Feb 2012 - Oct 2012

  Tasked with onboarding C-level executives for the annual Marcus Evans CIO & CFO summits. The role consisted of business research, cold call pitching and presenting tailored legal documents to solution providers attending the summits Tasked with onboarding C-level executives for the annual Marcus Evans CIO & CFO summits. The role consisted of business research, cold call pitching and presenting tailored legal documents to solution providers attending the summits



Blink Digital

• Sydney Area, Australia

• Sales Executive

  • Jun 2011 - Jan 2012



OMG

• Online Audio and Video Media
• 1 - 100 Employee

• Sales Representative

  • Jan 2011 - May 2011