Brian Russell
Digital Marketing Analyst at Zimmer Communications- Claim this Profile
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Bio
Tony Marrero
Brian's ability to dig deep into our Adwords campaigns and optimize our ROAS was critical to our company's success over the last couple of years. His work was dramatically better than the results we experienced with outsourcing to a marketing firm.
Danielle Stine
Brian and I worked together at Gragg Advertising, where he worked in Media and I worked in Digital. We worked together often, comparing data and going over research from our own campaigns, as well as those of industry leaders. Brian is an intelligent, analytical person who is passionate about market research and how it can improve marketing efficiencies. I was constantly impressed by his ability to identify trends and discover new areas of marketing being led by scientific research. Brian would be a great addition to any professional team.
Tony Marrero
Brian's ability to dig deep into our Adwords campaigns and optimize our ROAS was critical to our company's success over the last couple of years. His work was dramatically better than the results we experienced with outsourcing to a marketing firm.
Danielle Stine
Brian and I worked together at Gragg Advertising, where he worked in Media and I worked in Digital. We worked together often, comparing data and going over research from our own campaigns, as well as those of industry leaders. Brian is an intelligent, analytical person who is passionate about market research and how it can improve marketing efficiencies. I was constantly impressed by his ability to identify trends and discover new areas of marketing being led by scientific research. Brian would be a great addition to any professional team.
Tony Marrero
Brian's ability to dig deep into our Adwords campaigns and optimize our ROAS was critical to our company's success over the last couple of years. His work was dramatically better than the results we experienced with outsourcing to a marketing firm.
Danielle Stine
Brian and I worked together at Gragg Advertising, where he worked in Media and I worked in Digital. We worked together often, comparing data and going over research from our own campaigns, as well as those of industry leaders. Brian is an intelligent, analytical person who is passionate about market research and how it can improve marketing efficiencies. I was constantly impressed by his ability to identify trends and discover new areas of marketing being led by scientific research. Brian would be a great addition to any professional team.
Tony Marrero
Brian's ability to dig deep into our Adwords campaigns and optimize our ROAS was critical to our company's success over the last couple of years. His work was dramatically better than the results we experienced with outsourcing to a marketing firm.
Danielle Stine
Brian and I worked together at Gragg Advertising, where he worked in Media and I worked in Digital. We worked together often, comparing data and going over research from our own campaigns, as well as those of industry leaders. Brian is an intelligent, analytical person who is passionate about market research and how it can improve marketing efficiencies. I was constantly impressed by his ability to identify trends and discover new areas of marketing being led by scientific research. Brian would be a great addition to any professional team.
Credentials
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Google Ads - Measurement Certification
Google Digital Academy (Skillshop)Apr, 2023- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Apr, 2023- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Apr, 2023- Nov, 2024
Experience
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Zimmer Communications
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Digital Marketing Analyst
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Apr 2023 - Present
- Monitor, collect and analyze campaign data - Optimize digital campaign performance - Create client presentations - Communicate with the sales and marketing teams on digital campaigns - Monitor, collect and analyze campaign data - Optimize digital campaign performance - Create client presentations - Communicate with the sales and marketing teams on digital campaigns
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SuretyBonds.com
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United States
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Insurance
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1 - 100 Employee
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Senior Account Manager
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2018 - 2023
- Helped our clients obtain the bonds they need as quickly and easily as possible - Educated our clients about the surety industry, bond application and approval process - Set and relay quote expectation and turnaround times - Maintained a high standard of quality control throughout the process to ensure issuance accuracy - Researched businesses to ensure appropriate principle information is provided for underwriting - Helped our clients obtain the bonds they need as quickly and easily as possible - Educated our clients about the surety industry, bond application and approval process - Set and relay quote expectation and turnaround times - Maintained a high standard of quality control throughout the process to ensure issuance accuracy - Researched businesses to ensure appropriate principle information is provided for underwriting
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SoccerPro.com
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Assistant Marketing Manager
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2016 - 2018
- Managed AdWords Branded & Dynamic ReMarketing campaigns - Created, developed & implemented campaign strategies for Google Merchant Center (GMC): - Designed, created & implemented the standardization of product types, custom labels & attributes - Standardization paved the way for the systematic automation of product types, custom labels, product attributes & site categories for the entirety of SoccerPro.com & SoccerMaster.com's diverse inventory - Custom logic behind automation… Show more - Managed AdWords Branded & Dynamic ReMarketing campaigns - Created, developed & implemented campaign strategies for Google Merchant Center (GMC): - Designed, created & implemented the standardization of product types, custom labels & attributes - Standardization paved the way for the systematic automation of product types, custom labels, product attributes & site categories for the entirety of SoccerPro.com & SoccerMaster.com's diverse inventory - Custom logic behind automation formulas guarantee data quality control - Analysis of auction insight, device, location, & time trends for bid adjustment optimization - Created the ability to sell customized jerseys in GMC: --Resulted in over 1,770 additional revenue streams being opened through GMC --Additional revenue streams generated $159,985.44. - Designed & created a project workflow sheet that synthesizes cross-departmental data: - Prioritization of product content, & image creation for internal staff - Managed the tracking & delivery of purchase orders to provide accurate ETA's for project workflows - Managed promotional & e-mail calendars along with public release & retail intro dates for product launches - Managed the acquisition & distribution of digital & physical marketing assets from vendors to internal staff - Inventory management on .com & within GMC July 2016 - Dec 2016: (AdWords) - Cost: $31,108.87| Revenue: $370,516.98| Transactions: 3,238| ROAS: 1,191% YOY Cost: Reduction: 10.06% YOY Revenue: Increase: 148.55% YOY Transactions: Increase: 145.86% YOY ROAS: Increase: 760% July 2017 - Dec 2017: (AdWords) - Cost: $39,113.23| Revenue: $413,475.27| Transactions: 3,623| ROAS: 1,057% YOY Cost: Increase: 25.73% YOY Revenue: Increase 11.59% YOY Transactions: Increase 11.89% YOY ROAS: Decrease 134% Show less - Managed AdWords Branded & Dynamic ReMarketing campaigns - Created, developed & implemented campaign strategies for Google Merchant Center (GMC): - Designed, created & implemented the standardization of product types, custom labels & attributes - Standardization paved the way for the systematic automation of product types, custom labels, product attributes & site categories for the entirety of SoccerPro.com & SoccerMaster.com's diverse inventory - Custom logic behind automation… Show more - Managed AdWords Branded & Dynamic ReMarketing campaigns - Created, developed & implemented campaign strategies for Google Merchant Center (GMC): - Designed, created & implemented the standardization of product types, custom labels & attributes - Standardization paved the way for the systematic automation of product types, custom labels, product attributes & site categories for the entirety of SoccerPro.com & SoccerMaster.com's diverse inventory - Custom logic behind automation formulas guarantee data quality control - Analysis of auction insight, device, location, & time trends for bid adjustment optimization - Created the ability to sell customized jerseys in GMC: --Resulted in over 1,770 additional revenue streams being opened through GMC --Additional revenue streams generated $159,985.44. - Designed & created a project workflow sheet that synthesizes cross-departmental data: - Prioritization of product content, & image creation for internal staff - Managed the tracking & delivery of purchase orders to provide accurate ETA's for project workflows - Managed promotional & e-mail calendars along with public release & retail intro dates for product launches - Managed the acquisition & distribution of digital & physical marketing assets from vendors to internal staff - Inventory management on .com & within GMC July 2016 - Dec 2016: (AdWords) - Cost: $31,108.87| Revenue: $370,516.98| Transactions: 3,238| ROAS: 1,191% YOY Cost: Reduction: 10.06% YOY Revenue: Increase: 148.55% YOY Transactions: Increase: 145.86% YOY ROAS: Increase: 760% July 2017 - Dec 2017: (AdWords) - Cost: $39,113.23| Revenue: $413,475.27| Transactions: 3,623| ROAS: 1,057% YOY Cost: Increase: 25.73% YOY Revenue: Increase 11.59% YOY Transactions: Increase 11.89% YOY ROAS: Decrease 134% Show less
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Gragg Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Media Coordinator
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2013 - 2014
Collaborated with creative department on client campaign strategic initiatives. Analyzed client-supplied enrollment data to provide data-driven strategic recommendations. Managed communications & solicitations between vendors & agency. Responsible for spend & media placement data entry. Uncovered a data entry shortcut that drastically improved process efficiency. Requested, compiled, audited, & analyzed weekly Pre & Post Logs for our clients. Handled digital & physical… Show more Collaborated with creative department on client campaign strategic initiatives. Analyzed client-supplied enrollment data to provide data-driven strategic recommendations. Managed communications & solicitations between vendors & agency. Responsible for spend & media placement data entry. Uncovered a data entry shortcut that drastically improved process efficiency. Requested, compiled, audited, & analyzed weekly Pre & Post Logs for our clients. Handled digital & physical invoice reconciliation (monthly). Show less Collaborated with creative department on client campaign strategic initiatives. Analyzed client-supplied enrollment data to provide data-driven strategic recommendations. Managed communications & solicitations between vendors & agency. Responsible for spend & media placement data entry. Uncovered a data entry shortcut that drastically improved process efficiency. Requested, compiled, audited, & analyzed weekly Pre & Post Logs for our clients. Handled digital & physical… Show more Collaborated with creative department on client campaign strategic initiatives. Analyzed client-supplied enrollment data to provide data-driven strategic recommendations. Managed communications & solicitations between vendors & agency. Responsible for spend & media placement data entry. Uncovered a data entry shortcut that drastically improved process efficiency. Requested, compiled, audited, & analyzed weekly Pre & Post Logs for our clients. Handled digital & physical invoice reconciliation (monthly). Show less
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Armstrong Marketing LLC.
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Kansas City, Missouri Area
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Advertising Account Manager
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2013 - 2013
Armstrong Marketing LLC represented AD INK Network, which sold and published the local advertisements in a series of prominent national consumer magazine titles, including Woman's Day, Good Housekeeping, Redbook and Martha Stewart Living. The program was on a very local and regional market level, by zip code sectional centers, in the top 150+ U.S. metro markets. As the Advertising Account Manager in Kansas City for AD INK Network, I managed the solicitation, communication, presentation and… Show more Armstrong Marketing LLC represented AD INK Network, which sold and published the local advertisements in a series of prominent national consumer magazine titles, including Woman's Day, Good Housekeeping, Redbook and Martha Stewart Living. The program was on a very local and regional market level, by zip code sectional centers, in the top 150+ U.S. metro markets. As the Advertising Account Manager in Kansas City for AD INK Network, I managed the solicitation, communication, presentation and media sales of AD INK Network's wide range of exceptional product offerings. Show less Armstrong Marketing LLC represented AD INK Network, which sold and published the local advertisements in a series of prominent national consumer magazine titles, including Woman's Day, Good Housekeeping, Redbook and Martha Stewart Living. The program was on a very local and regional market level, by zip code sectional centers, in the top 150+ U.S. metro markets. As the Advertising Account Manager in Kansas City for AD INK Network, I managed the solicitation, communication, presentation and… Show more Armstrong Marketing LLC represented AD INK Network, which sold and published the local advertisements in a series of prominent national consumer magazine titles, including Woman's Day, Good Housekeeping, Redbook and Martha Stewart Living. The program was on a very local and regional market level, by zip code sectional centers, in the top 150+ U.S. metro markets. As the Advertising Account Manager in Kansas City for AD INK Network, I managed the solicitation, communication, presentation and media sales of AD INK Network's wide range of exceptional product offerings. Show less
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Odyssey
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United States
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Technology, Information and Internet
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1 - 100 Employee
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National Category Manager for Campus Recruitment
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2012 - 2013
Served as National Category Manager for Campus Recruitment on The Odyssey, which is a series of 4/C weekly Major University newspapers distributed on a saturation basis through the Greek system at each of the 32 campuses nationwide. This list of media options for Major Corporations represented “the cream of the crop” from the “most desirable” universities to campus recruiters, who are seeking “the best students possible” for jobs after graduation or as interns before graduation. (Source: Wall… Show more Served as National Category Manager for Campus Recruitment on The Odyssey, which is a series of 4/C weekly Major University newspapers distributed on a saturation basis through the Greek system at each of the 32 campuses nationwide. This list of media options for Major Corporations represented “the cream of the crop” from the “most desirable” universities to campus recruiters, who are seeking “the best students possible” for jobs after graduation or as interns before graduation. (Source: Wall St. Journal.) The highly desirable list came from many of the Top College Football and Basketball universities throughout the nation. Show less Served as National Category Manager for Campus Recruitment on The Odyssey, which is a series of 4/C weekly Major University newspapers distributed on a saturation basis through the Greek system at each of the 32 campuses nationwide. This list of media options for Major Corporations represented “the cream of the crop” from the “most desirable” universities to campus recruiters, who are seeking “the best students possible” for jobs after graduation or as interns before graduation. (Source: Wall… Show more Served as National Category Manager for Campus Recruitment on The Odyssey, which is a series of 4/C weekly Major University newspapers distributed on a saturation basis through the Greek system at each of the 32 campuses nationwide. This list of media options for Major Corporations represented “the cream of the crop” from the “most desirable” universities to campus recruiters, who are seeking “the best students possible” for jobs after graduation or as interns before graduation. (Source: Wall St. Journal.) The highly desirable list came from many of the Top College Football and Basketball universities throughout the nation. Show less
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CNW Management LLC
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Central Missouri
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Marketing Intern
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2011 - 2011
As an intern for CNW Management LLC I crafted a survey in order to gather quantifiable consumer behavior information on our target market, & helped setup & conduct focus groups. Also, I managed the extrapolation, interpretation, & implementation of quantitative data based upon consumer trends. Ultimately given authority over the final report results analysis, & recommendations for client. Final recommendations were successfully implemented in over 30 Subway locations throughout Mid-Missouri… Show more As an intern for CNW Management LLC I crafted a survey in order to gather quantifiable consumer behavior information on our target market, & helped setup & conduct focus groups. Also, I managed the extrapolation, interpretation, & implementation of quantitative data based upon consumer trends. Ultimately given authority over the final report results analysis, & recommendations for client. Final recommendations were successfully implemented in over 30 Subway locations throughout Mid-Missouri. Influenced the creation of the inaugural Subway Brand Ambassador Program initiated by CNW. Show less As an intern for CNW Management LLC I crafted a survey in order to gather quantifiable consumer behavior information on our target market, & helped setup & conduct focus groups. Also, I managed the extrapolation, interpretation, & implementation of quantitative data based upon consumer trends. Ultimately given authority over the final report results analysis, & recommendations for client. Final recommendations were successfully implemented in over 30 Subway locations throughout Mid-Missouri… Show more As an intern for CNW Management LLC I crafted a survey in order to gather quantifiable consumer behavior information on our target market, & helped setup & conduct focus groups. Also, I managed the extrapolation, interpretation, & implementation of quantitative data based upon consumer trends. Ultimately given authority over the final report results analysis, & recommendations for client. Final recommendations were successfully implemented in over 30 Subway locations throughout Mid-Missouri. Influenced the creation of the inaugural Subway Brand Ambassador Program initiated by CNW. Show less
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Education
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2007 - 2012
Westminster College (MO)
Bachelor of Arts, Business Administration; Marketing & Management
Community
