Experience

Bethesda Softworks

• United States
• Computer Games
• 400 - 500 Employee

• Associate Brand Manager

  • May 2022 - Present

  • Coordinated internal teams to manage activities and determine strategy on the public communication channels of, ”The Elder Scrolls Online” such as social media, paid media, live streams, the game’s client, 1st party storefronts, and CRM • Provided cross functional visibility to other departments internally through project management software and regular meetings while informing senior leadership through presentations, reporting, and scheduled recurring memos • Coordinated the production of marketing assets balancing the interests of multiple departments through several rounds of revisions while meeting firm deadlines • Drove the production of assets for, and execution of, ad hoc marketing opportunities like audio & magazine advertisements, physical merchandise promotions, and in-person events. Show less



Wargaming

• Cyprus
• Computer Games
• 700 & Above Employee

• NA Marketing Manager

  • Feb 2020 - Feb 2022

  • Planned regular seasonal marketing campaigns with large budgets in pursuit of annual new and recurring user targets later reporting these to upper management • Monitored current regional brand image using audience surveys, focus groups, as well as competitor and market analysis • Adapted global campaigns for regional use in North and South America revising copy and messaging as well as recommending revisions to assets themselves • Developed creative assets from storyboarding and key art ideation to all online and offline format adaptation (web banners, posters, pre-roll, tv spots, radio adverts, etc) • Launched and coordinated a list of media channels (TV/OTT, OOH/DOOH, radio, print, web, social networks, live events) by working with an internal performance advertising team, creative production, influencers, and business development • Evaluated and onboarded new partners in different media channels in pursuit of greater efficacy, better rates, new channel implementation, and access to new audiences • Engineered brand partnerships to further increase World of Tanks’ relevance in the region through in-game collaboration with brands such as GI Joe, Warhammer, and The Boys Show less



NBCUniversal Media, LLC

• Media Production

• Linear Sales Operations Specialist

  • Jan 2019 - Feb 2020

  • Conducted commercial inventory allocation for NBC’s television news advertising team; working daily to populate the commercials of multiple days on 3 networks • Part of a 4 person team of log editors providing direct coverage for one another in the event of an absence • Handled end of day operations, dissemination of information, and troubleshooting with all relevant parties including sales, traffic, copy, managers, and programming • Performed reconciliation of planned day and what ultimately aired, for billing purposes • Made live adjustments to days in flight as a result of breaking news, made alterations to days based on requests from sales and personal attempts at optimization Show less



Amazon

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Oct 2018 - Dec 2018

  • Assisted cross-functional 9-member team to optimize workflows, provide advertising clients with a great experience, and execute display advertising campaigns • Conducted advertising on owned and operated platforms • Learned Amazon’s internal guidelines, policies, and procedures for executing ad campaigns • Provided broad data analysis for presentations to clients and directly corresponded with them to correctly implement tracking and optimize campaigns. • Collaborated with the recently established Mexico branch to help expedite campaigns that were behind schedule, remedy errors across live campaigns, and educate the new advertising team / advertisers on ad policy as well as standard operating procedure Show less



Klyxx Creative

• United States
• Design Services
• 1 - 100 Employee

• Growth Marketer & Business Consultant

  • Nov 2016 - Oct 2018

  • Prospected dozens of potential clients, provided status updates of client negotiations in a lead funnel, drafted marketing plan proposals, and closed client agreements • Managed relationships with customers through regular weekly meetings and weekly progress reports • Organized paid social media campaigns, paid Adwords campaigns, optimized organic social media presence, and SEO while reporting on conversions, spend, and consumer behavior tracked with Google Analytics • Helped establish a protocol for business management, stat tracking, accounting, and other organization fundamentals for several small businesses by building systems and training individuals who would go on to manage these processes Show less



Liberty Fashion & Lifestyle Fairs

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Intern

  • Oct 2016 - Feb 2017

  • Managed inventory and helped launch the online retailer operations of the business as it sold inventory for over 12 different brands while developing Liberty’s online-only boutique, “Continuum” • Learned fundamentals of inventory management, order processing, and the preparations necessary for a B2B marketing event • Managed inventory and helped launch the online retailer operations of the business as it sold inventory for over 12 different brands while developing Liberty’s online-only boutique, “Continuum” • Learned fundamentals of inventory management, order processing, and the preparations necessary for a B2B marketing event