Experience

Conversion Path

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2021 - Present



101 Network

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Deputy Editor

  • Dec 2018 - Aug 2020

  •Manage content creation for eight owned and operated digital publishing sites and four partner sites with Ask Media Group and Collider.•Guide in-house writers and train third parties in best practices for profitable PPC media. Oversee all stages of story development: ideation, creation, publication, optimization.•Maintain Content Strategy role, using real-time dashboards to analyze KPIs with Google Analytics for data-driven decisions. POC for revenue and tech teams to ensure quality UX and product display.

• Content Strategist

  • May 2018 - Dec 2018

  •Analyze ad campaign and story performance data, tracking user engagement to grow target audience. Oversee all stages of content development.•Daily optimizations to improve KPIs:CTR, Bounce %, time on page, sessions, page views, Completion %, impressions, GM•Assist media buyers with social media and native ad campaign creation to generate traffic and maximize ROI across Facebook, Taboola, Outbrain, AOL, and other platforms.

• Content Creator

  • Nov 2017 - Apr 2018

  Articles generated over $830K Gross Margin, 70M unique sessions, 850M page views.•Writer for History101 and TieBreaker. Research, pitch, and write feature stories for brands.•Utilize SEO to produce viral content. Use data analytics and BI tools to research trending topics and track story performance.



12up

• Content Writer

  • Jul 2016 - Nov 2017

  Generated over 2K articles and 16M unique views.•Front-page contributor for digital sports media publication. Breaking news, fantasy updates, and social commentary on NBA, NFL, and college sports. Generated over 2K articles and 16M unique views.•Front-page contributor for digital sports media publication. Breaking news, fantasy updates, and social commentary on NBA, NFL, and college sports.



Officialize

• United States
• Spectator Sports
• 1 - 100 Employee

• Brand Manager

  • Oct 2016 - Feb 2017

  •Write blogs and news updates for official websites of five star NFL athletes:Odell Beckham Jr., Landon Collins, Eddie Lacy, Josh Norman, Julio Jones•Promote player and brand awareness, edit articles, and ensure information is verifiable. •Write blogs and news updates for official websites of five star NFL athletes:Odell Beckham Jr., Landon Collins, Eddie Lacy, Josh Norman, Julio Jones•Promote player and brand awareness, edit articles, and ensure information is verifiable.



Shmoop

• United States
• E-learning
• 1 - 100 Employee

• Script Writer

  • Aug 2015 - Jul 2016

  •Digital curriculum company using humor to make learning, teaching, and test prep fun.•Script writer for English and history. Use pop culture references and inclusive language that appeals to teachers and students. Collaborate with editors to create short educational videos. •Digital curriculum company using humor to make learning, teaching, and test prep fun.•Script writer for English and history. Use pop culture references and inclusive language that appeals to teachers and students. Collaborate with editors to create short educational videos.



Barstool Sports

• United States
• Online Audio and Video Media
• 400 - 500 Employee

• Brand Manager

  • Jan 2012 - May 2014

  • Connecticut promotional team leader for Barstool Sports concerts.• Regional social media manager and brand ambassador. • Connecticut promotional team leader for Barstool Sports concerts.• Regional social media manager and brand ambassador.