Experience

Self-employed

• United States
• Advertising Services
• 700 & Above Employee

• Growth Marketing Specialist

  • Feb 2019 - Present

  PROFESSIONAL QUALITIES Data Driven Excellent Communicator Strong Writer Highly Organized Self-Starter Feedback Loop Systems Thinking SKILLS Funnel/Sizing Analysis Affiliate Marketing HTML & CSS Excel Pivot Tables Craigslist Advertising Facebook Advertising Product Photography Software: - MailChimp - Braze - Iterable - Photoshop - iMovie - Google Suite PROFESSIONAL QUALITIES Data Driven Excellent Communicator Strong Writer Highly Organized Self-Starter Feedback Loop Systems Thinking SKILLS Funnel/Sizing Analysis Affiliate Marketing HTML & CSS Excel Pivot Tables Craigslist Advertising Facebook Advertising Product Photography Software: - MailChimp - Braze - Iterable - Photoshop - iMovie - Google Suite



Draft Theory

• Design Services
• 1 - 100 Employee

• Growth Specialist

  • Jan 2018 - Jan 2019

  Client Portfolio Cannabis Delivery Service • Wrote product articles for lead generation • Co-designed A/B test variants of product articles and landing pages • Created product articles for lead generation. Roles of this applicant: Copywriter, Web Developer, Web & Domain Hosting, Growth • Managed Facebook ad operations Compiled regular Excel reports for KPI analysis • Proficiency in funnel/sizing analysis • Co-created first affiliate program in company's history Meal Kit Delivery Service: • Coded all emails for email marketing campaigns, including Black Friday, holidays, and other promotions (users list of >2 million) • Collaborated with designers and copywriters in creation of e-mail assets • Proficiency in Iterable, HTML, and CSS Electric Rideshare Technology Company • Managed $200k monthly budget for Craigslist-posting ad operations. • Performed funnel/sizing and general KPI analysis of regularly compiled Excel reports • Proficiency in Excel Pivot Tables and Craigslist advertising Health Insurance Marketplace SaaS • Coded all emails for email marketing campaigns, including Open Enrollment Period (OEP) • Proficiency in MailChimp and Braze Adventure Van Rental Business • Directed and edited videos/photos for new user orientation • Designed and wrote copy for first print ad (postcard) to expand brand awareness • Beginner skills: Photoshop, Product Photography, iMovie Video Game Retailer • Architected chatbot script for new Facebook messenger bot • Managed a team of developers to create Facebook messenger bot • Proficiency in mapping user flow via Google Draw • Fluent in Facebook Messenger platform for developers Show less



UCLA Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Clinical Research Associate

  • Jun 2012 - Jun 2014

  • Led a team of 20 undergraduates in a clinical study to quantify recovery at select time points of cervical spine injury patients using the novel MediSens handgrip device. • Tracked over 100 patients for follow up-examinations using self-developed and implemented system. • Identified problems and created solutions for obtaining accurate, falsifiable data in pre-operative and post-operative analysis. • Streamlined data collection and minimized patient discomfort through coordination with physicians and patients. Show less



Samsung Healthcare

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Strategic Planning Intern

  • Aug 2011 - Sep 2011

  • Analyzed 16 competing low to premium ultrasound medical products from 4 companies to build future Samsung marketing strategies centered around 4 criteria: clarity, depth, specialized information, and easy workflow. • Introduced ideas for inclusion of medical anthropology in potential Samsung corporate social responsibility initiatives. By integrating qualitative cultural data, Samsung Medison can adapt technologies to a complex picture of ethnic groups in developing countries. • Analyzed 16 competing low to premium ultrasound medical products from 4 companies to build future Samsung marketing strategies centered around 4 criteria: clarity, depth, specialized information, and easy workflow. • Introduced ideas for inclusion of medical anthropology in potential Samsung corporate social responsibility initiatives. By integrating qualitative cultural data, Samsung Medison can adapt technologies to a complex picture of ethnic groups in developing countries.