Experience

The Irish Times

• Ireland
• Newspaper Publishing
• 300 - 400 Employee

• Graduate

  • Sep 2012 - Present

  Marketing & Advertising - Oversaw media partnerships with The Curragh Racecourse and Image Ireland, which involved negotiating deals and seeing through terms as agreed. - Constructed weekly online competitions for irishtimes.com and Something for the Weekend newsletter, delivered to 95,000 people. Proficient in Aprimo Software - Dealt with game developers, editorial team and customers while overseeing Irish Times Fantasy Golf competition. - Took part in customer profiling exercises, which involved determining audience profile and how The Irish Times might engage them. - Contributed to brand campaign sessions with creative agency and saw first hand how a campaign moves from brief to strategy. - Worked closely with Editorial staff from The Ticket supplement on social media presence and reader offers. - Created video testimonials for Direct Advertising team, which involved liaising with clients around the greater Dublin area. - Conducted research in the areas of sport, entertainment and user generated content, which contributed to team presentations made to senior management. - Supported advertising teams with design assets for client presentations. Editorial - Produced video content for in-house projects as well as supporting editorial features on irishtimes.com. - Twice published on irishtimes.com, once in association with Food Month and secondly in the music section. Independent Project - Produced a paper titled, ‘How the Change is Happening: An investigation into the media orientated behaviour of 18 – 24 year olds in the 21st Century’. This was supported by quantitative research in the form of one-on-one interviews and focus groups, as well as qualitative in the form of an online survey taken by one hundred members of the specified demographic. The findings were framed in media theory and suggested how organisations might engage audiences of the future. - These findings were presented to senior management, including Editor and Managing Director. Show less



We:Session

• Limerick, Ireland

• Co Founder

  • Nov 2011 - Sep 2013

  Having graduated from college I partnered with a friend to establish an events and entertainment company designed to showcase the best content creators from the 18 – 24 demographic. Over the course of 12 months we coordinated an extensive marketing campaign that involved direct interaction with our audience across campuses and a video campaign that was shared extensively across social media. We ran a series of events showcasing entertainers from the target demographic, the largest of which was attended by 900 people. This involved working closely with venue management, entertainers while practicing extensive and direct customer service. Following on from this experience we have developed a blueprint for an application that would allow for collaborative content creation and publishing. This concept was pitched to the National Digital Research Centre in August of this year and the initial stages of prototype design are now being implemented. Show less



Four Seasons Hotel

• Dublin

• Banquting Staff

  • Sep 2008 - Sep 2011

  A casual member of The Four Seasons Banqueting staff. This involved working at large scale dining and corporate events while attending to the individual needs of guests. The experience of working in such an environment thought me the importance of attention to detail and providing a high quality service consistently. A casual member of The Four Seasons Banqueting staff. This involved working at large scale dining and corporate events while attending to the individual needs of guests. The experience of working in such an environment thought me the importance of attention to detail and providing a high quality service consistently.



Moving Mountains Trust

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Volunteer

  • Jun 2008 - Aug 2008

  Spent 3 months working in Western Kenya with Moving Mountains Trust. This involved working in local school and coaching football teams. Spent 3 months working in Western Kenya with Moving Mountains Trust. This involved working in local school and coaching football teams.