Experience

Callisto Media

• United States
• Media Production
• 1 - 100 Employee

• Director Product Strategy, Executive Portfolio Manager Kids and Teen

  • Sep 2021 - May 2023

  New York, New York, United States Responsible for developing and executing all product strategies for the Callisto Media's Children's, Teen’s and Educational portfolio. This included identifying new publishing opportunities guided by customer-driven analytics and market analysis, creating each individual book’s editorial and design strategy, and managing that road map from conception through marketing launch and sales life. • Identified 30-40 new product opportunities per month. Ensuring the development of profitable… Show more Responsible for developing and executing all product strategies for the Callisto Media's Children's, Teen’s and Educational portfolio. This included identifying new publishing opportunities guided by customer-driven analytics and market analysis, creating each individual book’s editorial and design strategy, and managing that road map from conception through marketing launch and sales life. • Identified 30-40 new product opportunities per month. Ensuring the development of profitable data-driven books that are innovative and customer centric. • Established the strategic goals for all Children’s and Teen titles, creating the financial budgets, P&L, and sales forecasts. • Managed the development of each opportunity’s editorial strategy, author requirements & acquisition, the market positioning, and setting its production, design, and marketing goals. • Executed the strategic alignment with all cross functional teams – including Author Acquisitions, Art and Design, Production, Marketing, and Sales Additional accomplishments • Drove incremental sales by leveraging existing backlist catalog to create new editions, formats (hardcovers, digital audio, flash cards and bind-ups), and entirely new content. • Coordinated the creation of account specific custom proprietary content. • Implemented templatization for all series to ensure consistent customer experience and improve production efficiency. • Collaborated with Sales team to align product strategies across all accounts (online, wholesales, school & library, mass retailers and specialty) to optimize each individual markets opportunity. Show less



Union Square & Co.

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Executive Editor, Children's Classics and Workbooks

  • Mar 2021 - Sep 2021

  New York, United States Directed Sterling's Children's Classics and Workbook publishing programs. Responsible for developing a comprehensive program Classics program for all ages and stages from 0 - Teen. Including developing new content and formats as well as maximizing existing catalog of backlist. Also managed the Flash and Spark education imprints, revising and updating existing editions as well as identifying new content and format opportunities. • Incorporated Sterling’s Flash Kids Workbook program and… Show more Directed Sterling's Children's Classics and Workbook publishing programs. Responsible for developing a comprehensive program Classics program for all ages and stages from 0 - Teen. Including developing new content and formats as well as maximizing existing catalog of backlist. Also managed the Flash and Spark education imprints, revising and updating existing editions as well as identifying new content and format opportunities. • Incorporated Sterling’s Flash Kids Workbook program and Spark Notes Study Aids program into the Sterling Children's portfolio • Expanded Sterling Classics program into the Children's market with the introduction of formats and editions for readers of all ages and stages of development.

• Editorial Director, Children's Books and YA

  • Oct 2018 - Feb 2021

  New York, New York, United States Managed the Children's and Teen editorial program for Sterling Books. This included setting acquisition goals and priorities for the editorial team, directing the publishing strategy and title mix, negotiating contracts, managing the P&L process, and coordinating with the Design & Design, Managing Editors, Production, and Sales teams to ensure books remained on strategy. • Guided Editorial team in the acquisition and development of 85+ books a year - maximizing incremental sales… Show more Managed the Children's and Teen editorial program for Sterling Books. This included setting acquisition goals and priorities for the editorial team, directing the publishing strategy and title mix, negotiating contracts, managing the P&L process, and coordinating with the Design & Design, Managing Editors, Production, and Sales teams to ensure books remained on strategy. • Guided Editorial team in the acquisition and development of 85+ books a year - maximizing incremental sales. • Managed the acquisitions process – developing initial pitch to publisher, creation and approval of P&L, Budget and Contract and the formal acquisition pitch to the full Sterling executive team. • Coordinated with all cross functional partners (Art & Design, Production, Marketing and Publicity and Sales) to ensure development and launch met financial and editorial goal. Additional accomplishments • Developed, acquired, and launched the Sterling Teen imprint. • Incorporated Sterling’s Flash Kids Workbook and Spark Notes Study Aids program into the Sterling Children's portfolio. Introducing new content and revising existing editions. • Expanded Sterling Classics program for all ages and stages of reading. Included developing new content and formats as well as maximizing existing catalog of backlist. • Maximized sales opportunities by optimizing a 1,000+ title backlist catalog to maintain appropriate list balance and maximize backlist opportunities



Barnes & Noble, Inc.

• United States
• Retail
• 700 & Above Employee

• Buyer, Children's Books

  • Jan 2002 - Oct 2018

  New York, United States Direct all product decisions for Young Reader, Teen and Workbook categories, including managing store inventory levels, selecting new product and allocating on a store by store basis, maintained backlist assortment mix to drive sales and meet customer’s needs, executed monthly merchandising strategies, created corporate monthly communication to align stores with strategic opportunities, and responsible for achieving all financial targets (including, sales, margin, turn, sell through and open to… Show more Direct all product decisions for Young Reader, Teen and Workbook categories, including managing store inventory levels, selecting new product and allocating on a store by store basis, maintained backlist assortment mix to drive sales and meet customer’s needs, executed monthly merchandising strategies, created corporate monthly communication to align stores with strategic opportunities, and responsible for achieving all financial targets (including, sales, margin, turn, sell through and open to buy budget) • Managed the Children’s Fiction and YA departments, a +$275 million annual business. Including the launch of Harry Potter, Percy Jackson, Diary of a Wimpy Kid, and John Green franchises. • Introduced B&N@School, a boutique education store, generating over $50 million annual in revenue. • Initiated the Children’s Graphic Novels department, delivering 40% increases. Additional responsibilities: • Coordinated all store and online activities - proving one omni-channel customer experience. • Represented Barnes and Noble at trade shows, literary conventions, and key industry events. • Managed the promotion and on-sale launch of Harry Potter & the Deathly Hallows - the single largest one-day publishing event in B&N's history. • Created and implemented B&N@School, Barnes & Noble’s boutique educational store within the store, serving teachers, parents, and students with all their educational and classroom needs in one location

• Marketing and Advertising Account Manager, Children's

  • Aug 2000 - Jan 2002

  New York, New York, United States

• Store Manager, Operations

  • Aug 1993 - Oct 2000

  Fort Lauderdale, Florida, United States