Brian Michael Murch
Senior Director, Strategic Account GTM at Amperity- Claim this Profile
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Bio
Bobby Qiu
Brian has played a pivotal role in driving strategic conversions with multiple front during CDP discovery. Brian is genuine, intelligent and tenacious approach towards delivering value in each interaction with multiple McAfee teams. He is a consistent active listener that follows and documents the never-ending complex the needs of the teams he worked with. Brian was without a doubt one of kind talent you can have in your organization and learn so much from. I hope to continue working with Brian in the near future.
Jonathan Gay
Brian and I worked together at Tealium. Brian was a master at building relationships with prospects and customers. He has a natural ability to drive conversations around business value and tie those priorities to relavant technology. Brian was always pushing me to help him co-produce documents and diagrams that could be disseminated across an organization. Many of these documents became templates that are now used across all of sales and marketing. All around, a pleasure to work with!
Bobby Qiu
Brian has played a pivotal role in driving strategic conversions with multiple front during CDP discovery. Brian is genuine, intelligent and tenacious approach towards delivering value in each interaction with multiple McAfee teams. He is a consistent active listener that follows and documents the never-ending complex the needs of the teams he worked with. Brian was without a doubt one of kind talent you can have in your organization and learn so much from. I hope to continue working with Brian in the near future.
Jonathan Gay
Brian and I worked together at Tealium. Brian was a master at building relationships with prospects and customers. He has a natural ability to drive conversations around business value and tie those priorities to relavant technology. Brian was always pushing me to help him co-produce documents and diagrams that could be disseminated across an organization. Many of these documents became templates that are now used across all of sales and marketing. All around, a pleasure to work with!
Bobby Qiu
Brian has played a pivotal role in driving strategic conversions with multiple front during CDP discovery. Brian is genuine, intelligent and tenacious approach towards delivering value in each interaction with multiple McAfee teams. He is a consistent active listener that follows and documents the never-ending complex the needs of the teams he worked with. Brian was without a doubt one of kind talent you can have in your organization and learn so much from. I hope to continue working with Brian in the near future.
Jonathan Gay
Brian and I worked together at Tealium. Brian was a master at building relationships with prospects and customers. He has a natural ability to drive conversations around business value and tie those priorities to relavant technology. Brian was always pushing me to help him co-produce documents and diagrams that could be disseminated across an organization. Many of these documents became templates that are now used across all of sales and marketing. All around, a pleasure to work with!
Bobby Qiu
Brian has played a pivotal role in driving strategic conversions with multiple front during CDP discovery. Brian is genuine, intelligent and tenacious approach towards delivering value in each interaction with multiple McAfee teams. He is a consistent active listener that follows and documents the never-ending complex the needs of the teams he worked with. Brian was without a doubt one of kind talent you can have in your organization and learn so much from. I hope to continue working with Brian in the near future.
Jonathan Gay
Brian and I worked together at Tealium. Brian was a master at building relationships with prospects and customers. He has a natural ability to drive conversations around business value and tie those priorities to relavant technology. Brian was always pushing me to help him co-produce documents and diagrams that could be disseminated across an organization. Many of these documents became templates that are now used across all of sales and marketing. All around, a pleasure to work with!
Experience
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Amperity
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United States
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Software Development
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200 - 300 Employee
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Senior Director, Strategic Account GTM
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Jun 2022 - Present
Ensuring Amperity's Strategic Account GTM success. Leading the space in solutions for the latest in customer data challenges across the enterprise. Ensuring Amperity's Strategic Account GTM success. Leading the space in solutions for the latest in customer data challenges across the enterprise.
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Founder
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Aug 2011 - Present
https://youtu.be/q25sHzrjly8 https://youtu.be/q25sHzrjly8
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Lumanu
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United States
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Financial Services
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1 - 100 Employee
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Advisor
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2016 - Present
The next big thing for content creation and excellence. The next big thing for content creation and excellence.
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AppsFlyer
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United States
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Technology, Information and Internet
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700 & Above Employee
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Head of Enterprise
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May 2020 - Jun 2022
Led and grew AppsFlyer’s Enterprise GTM (team, tech, and platform) to become leading MMP in the competitive set. Increased win-rate, ASP, and pipeline through outbound rigor as part of strategic account playbook. “…we are not building a product, we are building a culture of innovation…and that’s what will help us and the community to succeed”. - Oren Kaniel, CEO and co-founder Led and grew AppsFlyer’s Enterprise GTM (team, tech, and platform) to become leading MMP in the competitive set. Increased win-rate, ASP, and pipeline through outbound rigor as part of strategic account playbook. “…we are not building a product, we are building a culture of innovation…and that’s what will help us and the community to succeed”. - Oren Kaniel, CEO and co-founder
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Tealium
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United States
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Software Development
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400 - 500 Employee
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Strategic Account GTM - Americas
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Jan 2019 - May 2020
Go-to-market strategy and execution for key partners and global customers. Tealium has been leading the CDP space for over 7 years as the first to productize an enterprise-grade CDP. Over 1000 top enterprise brands trusting Tealium each day to ensure real-time customer data flows throughout all levels of their business. Go-to-market strategy and execution for key partners and global customers. Tealium has been leading the CDP space for over 7 years as the first to productize an enterprise-grade CDP. Over 1000 top enterprise brands trusting Tealium each day to ensure real-time customer data flows throughout all levels of their business.
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Explain Everything
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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VP, Global Head of Sales
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Feb 2018 - Jan 2019
Contract to build Explain Everything’s B2B go-to-market playbook including: * Architect of Google Cloud Partnership for Enterprise * Create and execute CRM ecosystem for land-and-expand model * back-end (Measurement, SFDC, Outreach, ZoomInfo, LinkedIn) * front-end (turnkey demo’s, value prop, messaging, process, strategic use cases) * Build and secure enterprise pipeline via outbound motion & sign industry leaders to set market (initial lands include Farmers… Show more Contract to build Explain Everything’s B2B go-to-market playbook including: * Architect of Google Cloud Partnership for Enterprise * Create and execute CRM ecosystem for land-and-expand model * back-end (Measurement, SFDC, Outreach, ZoomInfo, LinkedIn) * front-end (turnkey demo’s, value prop, messaging, process, strategic use cases) * Build and secure enterprise pipeline via outbound motion & sign industry leaders to set market (initial lands include Farmers Insurance, McKinsey, Gartner, AT&T, Palo Alto Networks, and more) * Create, launch, and influence B2B decks, collateral, pricing, order forms, legal, billing, site revisions * Activate self-serve install base for upsell + land-and-expand conversions (b2c2b) * Launch & optimize B2B Customer Success Program * Work with leadership & investors to secure and close funding * Manage and grow team for Sales, RevOps, and Customer Success Show less Contract to build Explain Everything’s B2B go-to-market playbook including: * Architect of Google Cloud Partnership for Enterprise * Create and execute CRM ecosystem for land-and-expand model * back-end (Measurement, SFDC, Outreach, ZoomInfo, LinkedIn) * front-end (turnkey demo’s, value prop, messaging, process, strategic use cases) * Build and secure enterprise pipeline via outbound motion & sign industry leaders to set market (initial lands include Farmers… Show more Contract to build Explain Everything’s B2B go-to-market playbook including: * Architect of Google Cloud Partnership for Enterprise * Create and execute CRM ecosystem for land-and-expand model * back-end (Measurement, SFDC, Outreach, ZoomInfo, LinkedIn) * front-end (turnkey demo’s, value prop, messaging, process, strategic use cases) * Build and secure enterprise pipeline via outbound motion & sign industry leaders to set market (initial lands include Farmers Insurance, McKinsey, Gartner, AT&T, Palo Alto Networks, and more) * Create, launch, and influence B2B decks, collateral, pricing, order forms, legal, billing, site revisions * Activate self-serve install base for upsell + land-and-expand conversions (b2c2b) * Launch & optimize B2B Customer Success Program * Work with leadership & investors to secure and close funding * Manage and grow team for Sales, RevOps, and Customer Success Show less
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Outreach
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United States
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Software Development
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700 & Above Employee
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RVP, Head of Strategic Accounts
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Mar 2016 - Feb 2018
Recruited by Outreach’s CEO and CFO to build, launch, and execute Outreach.io's strategic account GTM playbook and attain category leader position: *Targeting, engaging, and securing key influencers and stakeholders *Design InfoSec process to accelerate buying process *Technical and business integration plan design and execution *ROI modeling + success metrics *Price structuring + procurement process to architect strategic executive expansion ELA’s *Examples include… Show more Recruited by Outreach’s CEO and CFO to build, launch, and execute Outreach.io's strategic account GTM playbook and attain category leader position: *Targeting, engaging, and securing key influencers and stakeholders *Design InfoSec process to accelerate buying process *Technical and business integration plan design and execution *ROI modeling + success metrics *Price structuring + procurement process to architect strategic executive expansion ELA’s *Examples include Amazon, Cisco, AT&T, MSFT, GE, eBay, FinancialForce, CompuCom, and more The Outreach platform empowers sales teams to engage more customers and close more business. Outreach automates communication, deal flow, intelligence, data entry, and strategy to help sales understand what to do next and when. From Outreach you can expect a significant ROI through an increase in funnel activity, adding velocity to your sales process, and becoming more efficient in communicating with customers and closing revenue. Show less Recruited by Outreach’s CEO and CFO to build, launch, and execute Outreach.io's strategic account GTM playbook and attain category leader position: *Targeting, engaging, and securing key influencers and stakeholders *Design InfoSec process to accelerate buying process *Technical and business integration plan design and execution *ROI modeling + success metrics *Price structuring + procurement process to architect strategic executive expansion ELA’s *Examples include… Show more Recruited by Outreach’s CEO and CFO to build, launch, and execute Outreach.io's strategic account GTM playbook and attain category leader position: *Targeting, engaging, and securing key influencers and stakeholders *Design InfoSec process to accelerate buying process *Technical and business integration plan design and execution *ROI modeling + success metrics *Price structuring + procurement process to architect strategic executive expansion ELA’s *Examples include Amazon, Cisco, AT&T, MSFT, GE, eBay, FinancialForce, CompuCom, and more The Outreach platform empowers sales teams to engage more customers and close more business. Outreach automates communication, deal flow, intelligence, data entry, and strategy to help sales understand what to do next and when. From Outreach you can expect a significant ROI through an increase in funnel activity, adding velocity to your sales process, and becoming more efficient in communicating with customers and closing revenue. Show less
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Pocketmath
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Singapore
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Advertising Services
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1 - 100 Employee
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GM, San Francisco
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Jan 2014 - Mar 2016
Recruited by founders to build and execute PocketMath's Enterprise Sales Playbook and Team to drive leadership in Mobile with the latest in innovation for API driven ecosystems. PocketMath is a self-serve Mobile DSP which puts the power of performance marketing at your fingertips. Recruited by founders to build and execute PocketMath's Enterprise Sales Playbook and Team to drive leadership in Mobile with the latest in innovation for API driven ecosystems. PocketMath is a self-serve Mobile DSP which puts the power of performance marketing at your fingertips.
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Adobe Marketo
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United States
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Software Development
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400 - 500 Employee
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Senior Director, Enterprise (IPO 2013)
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Feb 2010 - Dec 2014
MKTO (IPO): Key contributor and leader in enterprise sales who helped Marketo successfully IPO by acquiring top brands. Played a central role in focus teams to transition from B2B to B2C (Enterprise Sales, Professional Services, Renewals, Marketing, DemandGen, Customer Success). Held webinars, speaking engagements, built revenue pipeline and managed SDR’s. Grew new account and renewal business by 150%. Top brands showcased in press releases around IPO are from my Active Relationships… Show more MKTO (IPO): Key contributor and leader in enterprise sales who helped Marketo successfully IPO by acquiring top brands. Played a central role in focus teams to transition from B2B to B2C (Enterprise Sales, Professional Services, Renewals, Marketing, DemandGen, Customer Success). Held webinars, speaking engagements, built revenue pipeline and managed SDR’s. Grew new account and renewal business by 150%. Top brands showcased in press releases around IPO are from my Active Relationships. CF (Acquired): Key contributor and leader for enterprise who successfully created CF's enterprise sales team, structure, vertical attack plan to meet revenue and logo attribution goals. Positioned CF as a leading platform which fueled Marketo acquisition and subsequent IPO in May 2013. Continuous over-achiever in all key deliverables. Show less MKTO (IPO): Key contributor and leader in enterprise sales who helped Marketo successfully IPO by acquiring top brands. Played a central role in focus teams to transition from B2B to B2C (Enterprise Sales, Professional Services, Renewals, Marketing, DemandGen, Customer Success). Held webinars, speaking engagements, built revenue pipeline and managed SDR’s. Grew new account and renewal business by 150%. Top brands showcased in press releases around IPO are from my Active Relationships… Show more MKTO (IPO): Key contributor and leader in enterprise sales who helped Marketo successfully IPO by acquiring top brands. Played a central role in focus teams to transition from B2B to B2C (Enterprise Sales, Professional Services, Renewals, Marketing, DemandGen, Customer Success). Held webinars, speaking engagements, built revenue pipeline and managed SDR’s. Grew new account and renewal business by 150%. Top brands showcased in press releases around IPO are from my Active Relationships. CF (Acquired): Key contributor and leader for enterprise who successfully created CF's enterprise sales team, structure, vertical attack plan to meet revenue and logo attribution goals. Positioned CF as a leading platform which fueled Marketo acquisition and subsequent IPO in May 2013. Continuous over-achiever in all key deliverables. Show less
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Experian
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Information Services
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700 & Above Employee
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Senior Director of Business Development (Hitwise acq by Experian)
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Feb 2006 - Feb 2010
Responsible for sustained growth and profitability and serving as a key contributor to the long- term success of the business. Forged and fostered key relationships with leading Social Networks that led to expertise in field. Responsible for sustained growth and profitability and serving as a key contributor to the long- term success of the business. Forged and fostered key relationships with leading Social Networks that led to expertise in field.
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VP, Head of New Business (acq by JPMorgan)
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2002 - 2006
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JPMorgan Chase & Co.
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United States
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Financial Services
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700 & Above Employee
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Director of Business Development
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1999 - 2002
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Sprint
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United States
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Telecommunications
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700 & Above Employee
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Enterprise Account Executive
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1995 - 1999
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