Experience

Handmade Ventures
• United States
• Investment Banking
• 1 - 100 Employee
• Executive in Residence

  • Mar 2023 - Present


LotLinx, Inc.

• United States
• Business Intelligence Platforms
• 100 - 200 Employee

• Head of Supply Partnerships & Yield Optimization

  • Aug 2022 - Feb 2023

  • Manage & lead Supply network of 50+ partnerships with main KPI of increasing overall company margin by 50% while simultaneously increasing quality of leads delivered to advertising clients • Track performance reporting for all partnerships, ensure progress towards set internal KPI goals & act as Point of Contact for any necessary partner escalation or communication • Formulated & led key initiatives with partners on new product initiatives & rollout with clearly established goals focused on profitability and campaign performance • Maximize yield optimization across publisher network & created daily tracking reporting giving internal transparency on progress towards both companywide & personal KPIs • Negotiated and executed new partnerships based on incremental revenue impacted analyses conducted by myself and bought off by Senior Executive team Show less



Oracle

• United States
• Warehousing
• 1 - 100 Employee

• Revenue Operations Senior Manager

  • Apr 2019 - Feb 2023

  • Support negotiation strategy for transactions totaling over $100MM in annual revenue. • Designed and developed transaction pipeline report for ODC Sales org detailing progress on all active deals. Leveraging trends in the report to consistently solve any roadblocks to contract execution and coordinate resolution steps with appropriate internal teams. • Manage, recruit & train team of four Sales Ops/Deal Desk analysts in support of negotiation strategy, driving internal alignment on nonstandard terms & reporting projects. • Spearheading initiative tasked with ensuring that all existing customer contracts are compliant with & supported by Oracle internal contracting, pricing & reporting infrastructure • Created KPI reporting and led initiative to collaborate with Sales on remediating & minimizing client financial discrepancies Show less



G+R Consulting

• Belgium
• Business Consulting and Services

• Principal & Founder

  • Jul 2017 - Apr 2019

  • Provided senior executives of digital media start-ups with strategic plans for: product launches; revenue strategies and financial forecasting; sales operations development. Clients included Mobile SSPs, large digital publishers and RTB digital media buy side providers. • Lead strategic Business Development & Operations efforts for clients in both the Data and Publisher/SSP ecosystem, including all aspects of relationship management from sourcing of profitable deals to resolution of deal terms. • Cut vendor costs by 10% while increasing level of vendor technical support. • Drove 20% increase in revenues by devising new application of online data leading to new sales. Show less



Quantcast

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• Director of Global Strategic Partnership Management

  • Jul 2016 - Jul 2017

  • Headed Inventory and Data partnerships and led operational and business development relationships with inventory vendors in North America, EMEA, and Australia markets. • Built insights reporting for branding campaign & leveraged resulting outputs to generate strategic and actionable recommendations leading to incremental revenue increase of 65%. • Identified inefficiencies in Private Market Place (PMP) ecosystem and created large scale revenue and inventory streams via development & rollout of Branding campaigns as product offering. • Slashed supply vendor costs by 33% via renegotiation of vendor contracts. • Conducted data warehouse queries to identify online video product pricing and supply inefficiencies with resulting pricing adjustments leading to 28% increase in sustainable delivery. Show less



NetSeer

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Vice President of Digital Media & Sales Operations & Strategic Partnership Management

  • Apr 2015 - Jul 2016

  • Led nine member Media Operations team in campaign trafficking, tracking of key performance indicator (KPI) performance, and leveraging of KPI & insights reporting to deliver 100% customer retention for 4 straight quarters. • Developed and launched insight reporting for campaigns to educate clients on attribution modeling best practices, increase corporate profile within customer buying teams, and provide data related to company product performances. • Managed RTB exchange & corresponding tech vendor relationships, resolved discrepancies, and implementation timing and strategy for PMP • Drove 25% increase in corporate revenues within two quarters of assuming leadership of Operations team and Strategic Partner management. Show less



Twelvefold Media

• Vice President of Digital Media & Sales Operations & Strategic Partnership Management

  • Apr 2011 - Apr 2015

  • Orchestrated advertiser migration onto RTB platform which consisted of vetting & selection of DSP vendors, forecasting of revenue planning, scheduling training for internal teams and all aspects of vendor contract negotiations. • Grew team from two to 15 members and expanded team responsibilities to include: management of advertising operations; supply partnership & vendor management; campaign yield optimization and insights reporting; lead on leveraging trend reporting to drive increase in customer revenue and decrease in vendor costs. • Led transition to big-budget campaigns for prospecting and brand awareness tactics via creation of proof-of-value and competitor differentiation documentation based on unique metrics and insights reports. • Exceeded aggressive margin targets by more than 60% for eight consecutive months and maintained 97% client retention rate. • Migration to RTB platform drove 20% revenue increase and 21% reduction in costs. Show less

• Principal and Founder

  • Oct 2007 - Apr 2011

  Provide strategic advisory assistance to high-tech online media start-ups in a leadership capacity; designed and implemented revenue strategies, team development processes and sales operations. Organize and present to external senior executives for business development, fund-raising and vendor communications and negotiations. Advised companies on methodology identifying key operating metrics and gathering data for critical use to manage revenue optimization. Detail focus with online revenue products including online video, keyword search, contextual, display, and advertiser platform licensing. Worked with the following companies: Media River, Keystream, Tapatap, Clickfacts & KPG Ventures Show less



Looksmart.com, Inc

• Vice President, Business Development and Media Analytics

  • Aug 2006 - Nov 2007

  Directed 20 member team that was responsible for all quantitative analyses of advertiser behavior, query stream dynamics, partnership economics, new revenue initiatives, product enhancements and business development proposals for PPC advertising network that served over 1 billion queries and $200k in revenue per day. Developed 3 to 12 month revenue growth strategy for all existing business units. Team success was a major influence behind Looksmart beating guidance for 8 straight quarters. Established analytics framework and metrics to provide detailed performance tracking of all new ad products. Continuously advanced revenue growth and advertiser satisfaction. Managed advertising operations and supported Sales to optimize new and recurring advertising revenue; identified optimal up-sell opportunities and participated in key client sales meetings. Isolated inefficiencies in company processes and identify strategies for revenue increases and/or cost reductions. Show less



LookSmart

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director, Business Analytics

  • Aug 2004 - Jul 2006

  Developed and managed Business Analytics team that grew from 3 to 12 employees within one year.Responsible for financial reports for Quarterly Earnings call of publicly traded company and giving daily forecasts to Senior Management.Developed strategy and executed plan to decrease traffic acquisition costs by 15%. Result was quarterly savings of $1MM on $10MM in revenues. Analyzed the market competition, identified internal weaknesses and made recommendations to senior management for strengthening company Show less

• Sr. Manager, Business Analytics

  • Oct 2000 - Aug 2004

  Managed revenue assessment projects for online products and created probability analysis for additional revenue opportunities.Worked with Senior Management team to create and implement more robust tools for forecasting companywide revenue streams. shockwave.com



shockwave

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Business Development Analyst

  • Jan 2000 - Oct 2000

  Created, updated and analyzed financial models to measure revenue, costs and profitability for all new and existing content acquisition and partnerships. Analyzed financial impact of syndication relationships on future revenue streams and potential impact on existing content. Conducted ROI assessment of over 950 pieces of content resulting in: allocation of all revenues and costs to specific pieces of content; calculation of financial breakeven point for all content deals. Assisted with assessment of internal web traffic reporting and compiled information for use by company CEO during quarterly financial reporting. Show less



Ameriscribe Consulting Services

• Technology, Information and Internet

• Regional Research Analyst

  • Jan 1997 - Jan 2000

  Supervised onsite analyses, data collection, profit calculation and forecasting of revenues for West Coast analytics team. Led company's redesign of all financial forecasting models. Identified new technology and developed implementation roadmap that resulted in increased market share and customer satisfaction. Supervised onsite analyses, data collection, profit calculation and forecasting of revenues for West Coast analytics team. Led company's redesign of all financial forecasting models. Identified new technology and developed implementation roadmap that resulted in increased market share and customer satisfaction.