Experience

Sovrn

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• VP, Commerce Products

  • Mar 2021 - Present

  Denver, Colorado, United States

• Director of Product, Commerce

  • Dec 2018 - Mar 2021

  Denver, Colorado



Sovrn (Formerly Viglink)

• Technology, Information and Internet
• 1 - 100 Employee

• Product Director

  • Dec 2016 - Dec 2018

  Denver, Colorado

• Product Manager

  • May 2016 - Dec 2016

  Greater Denver Area Product manager working with engineers spread across multiple teams and geographic locations. Doubled network wide publisher signups by building a new "Merchant Explorer" with an emphasis on SEO. Specd and built a new analytics dashboard with an emphasis on speed, and customer centered metrics. (Time series comparisons of performance) Designed and launched a product search api with access to over 600 million products, and aggregations allowing publishers to build complex… Show more Product manager working with engineers spread across multiple teams and geographic locations. Doubled network wide publisher signups by building a new "Merchant Explorer" with an emphasis on SEO. Specd and built a new analytics dashboard with an emphasis on speed, and customer centered metrics. (Time series comparisons of performance) Designed and launched a product search api with access to over 600 million products, and aggregations allowing publishers to build complex storefronts across multiple platforms. Designed and launched a product that takes non paying clicks and displays offers that result in a > $0.00 epc. Met with, designed, and launched products that specifically fit the needs of our largest publishers. Designed and launched an interface that allows publishers to discover hot and trending products across our network, within a specific category, by keyword, or within their own web sites. http://www.viglink.com/blog/2016/11/21/product-launch-trends-explorer/



Prosperent (acquired by Viglink.com)

• CEO

  • Nov 2009 - May 2016

  Greater Denver Area I am the CEO and co-founder of Prosperent.com - an industry leader in native advertising. We partner with thousands of leading brands, and provide tools that allow content creators, bloggers, app developers, and shopping platforms to monetize their content without the traditional headaches associated with performance marketing. Our tools power thousands of web sites answering over 8 billion product search queries per month across our scalable architecture. Lead a highly efficient team… Show more I am the CEO and co-founder of Prosperent.com - an industry leader in native advertising. We partner with thousands of leading brands, and provide tools that allow content creators, bloggers, app developers, and shopping platforms to monetize their content without the traditional headaches associated with performance marketing. Our tools power thousands of web sites answering over 8 billion product search queries per month across our scalable architecture. Lead a highly efficient team automating major day to day tasks including publisher payments, merchant imports, commission imports from 6 affiliate networks, transactional publisher reporting, merchant dashboards, and more. Designed, purchased, installed, configured, and maintained a large scalable hardware infrastructure responsible for serving over 8 billion product search queries per month with nearly 50 million products. Reduced hardware infrastructure costs by $80,000 per month over AWS. Managed PPC marketing campaigns across multiple platforms including, Adwords, Facebook, and Twitter leading to a 10x increase in monthly publisher signups. Designed and split test landing pages based on audience segments increasing signup conversions by 300%. Grew company from zero revenue to profitability without outside finance or capital. Designed and launched a Product Search API which accounted for 40% of company net revenue. Designed and launched Prosper Ads that matched retail products to a page based on contextual relevancy. Designed and launched plugins for both Wordpress and vBulletin that add a searchable store front to your site with keyword search access to 50 million retail products. Show less



Simplified Web Systems (acquired by NativeRank Inc.)

• Co Founder

  • Jan 2006 - Jan 2011

  Colorado Springs, Colorado Area Simplified Web Systems provides tools and services that automate Search Engine Optimization tasks and help brands increase exposure through increased organic search engine rankings.