Experience

SmartBuyGlasses Optical Group

• Hong Kong
• Technology, Information and Internet
• 1 - 100 Employee

• IT Business Analyst

  • Feb 2016 - Present

  • Identifying business needs and gathering requirements from various parts of the organization. Defining the priority level of requirements and translating the needs into requirement documentation and functional specification for Development teams.•Product design of current e-commerce platforms; including customer behavior analysis, user interface planning according to user experience research.• Participating in user experience research and data analysis to optimize product experience.• Coordinating across different teams, analyzing user research results and providing solid. recommendations for short-term and long-term improvements on the websites strategy.• Creating wireframes, user stories, process flows and other deliverables as necessary to communicate to all stakeholders.• Developing and launching AB testing, personalization, and site optimization reporting.• Identifying, defining and implementing measurement strategies that align with marketing, operations and business objectives.• Be responsible for the system documentation.

• Merchandising Team Leader

  • Dec 2014 - Jan 2016

  *Assist the Merchandising Manager in their daily activities to maintain the catalogue of over 80,000 products. This includes updating product information, launching new brands, refreshing designer brands, updating pricing and imagery.*Interpret large amounts of data and organize it in a clear and effective way in Excel *Work with the Merchandising team to delegate tasks, provide trainings and organize the weekly workflow.*Work on creating new processes to optimize the team’s workflow and efficiency.* Communicate across departments to make sure all changes made to the website are uploaded correctly.*Be proactive, have strong communication skills and work efficiently.*Help create reports to manage to performance, prioritize brands and profile of each brand *Conduct price and online competitor analysis*Work on a diverse range of projects to help optimize the user experience for customers.