Experience

Merkury Innovations

• United States
• Retail
• 1 - 100 Employee

• Creative Director

  • Feb 2020 - Present

  Greater New York City Area



Dylan's Candy Bar

• VP Creative Director

  • Jan 2014 - Apr 2019

  Greater New York City Area • Spearheaded complete transformation of a full service in house creative department into a top performing creative team. • Introduced job start process • Developed an in house photo studio • Built a positive and creative work enviornment through goal-setting employee empowerment and reward for excellence • Built an extensive vendor data base. • Direct all phases of creative work from concept development through production on Web, … Show more • Spearheaded complete transformation of a full service in house creative department into a top performing creative team. • Introduced job start process • Developed an in house photo studio • Built a positive and creative work enviornment through goal-setting employee empowerment and reward for excellence • Built an extensive vendor data base. • Direct all phases of creative work from concept development through production on Web, social media, package design, style guides, store design, fixture design, photography and video and product development. • Worked directly with senior leadership including the COO on department planning and process development. • Key player in developing product and store design for our international store in Kuwait. Show less



EP+Co/Hill Holliday

• VP Creative Director

  • Sep 2009 - Dec 2013

  Greater New York City Area Lead creative on the Verizon retail team, managing a large group of Art Directors, Designers, and Writers, on all initiatives, with an annual budget of $40M. Maintain and refresh over 2,000 Verizon- owned stores as well as all national retailers (Best Buy, Wall Mart, Target, Bj,s) with POP, new product launches, fixture design, promotions, seasonal themes, OOH, large scale photo shoots, brand awareness and overall shopper experience.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• VP Associate Creative Director

  • Feb 2006 - Sep 2009

  NY, NY Lead the Verizon retail creative team in the strategic execution and design of 2 new store types. Maintain and refresh all POP, new product launches, interactive, promotions and seasonal themes in 1500 existing stores. Producing over 500 projects a year including large scale photo shoots. Create POP and Menu design for Applebee’s; Specialty displays and POP to promote new product launches for Kohls.



TBWA\Chiat\Day

• United States
• Advertising Services
• 700 & Above Employee

• Design Director

  • Aug 2000 - Jan 2006

  Greater New York City Area Key team member in the win and re-branding of the Sprint/Nextel Business. Led a team of traditional and interactive designers, in the execution of concepts through production on various lines of the business for Sprint/Nextel, including direct mail, packaging, print ads and interactive. Other accounts include: Absolut Vodka, K Mart, Pfizer, Cunard Cruises and Embassy Suites.



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Creative Supervisor

  • Feb 1997 - Aug 2000

  Greater New York City Area Creative lead in developing direct mail, collateral and fulfillment kits for Avis and American Express.



Clarion

• Senior Art Director

  • May 1996 - Feb 1997

  Greenwich Conn. Created print ads, collateral, direct mail, and brochures for British Airways and General Motors.



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Art Director

  • Mar 1994 - May 1996

  Greater New York City Area Created print ads, collateral, fulfillment kits, direct mail and brochures for Chase Bank and Aetna Health Care.