Experience

CitrusAd

• Australia
• Advertising Services
• 200 - 300 Employee

• SVP, Design

  • Oct 2020 - Present



Triad

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Vice President of Creative

  • Oct 2006 - May 2020

  ⭐️Developed strategies with Walmart.com to support a $500MM ad business in FY19 that boosted user experience and built a customer lifetime value. ⭐️ Overhauled the Walmart.com ad business to redefine branding and create unique UX goals across all categories that strengthened the target audience loyalty. ⭐️ Led seasonal and annual campaigns for major brands; created a high-performing new division for the company to focus on sales for retail publishers. ⭐️ Managed large design and creatives teams as a monetization agency, ultimately surpassing benchmarks; pitched to Fortune 500 companies and increased company portfolio. Held numerous positions at Triad during tenure: SVP Creative, Walmart Media Group (2015 – 2019) VP of Creative, Publisher Sales Strategy (2012 – 2015) Creative Director, Walmart Sales Strategy (2009 – 2012) Art Director, Sam’s Club (2006 – 2009)



Media Data Corporation

• Online Audio and Video Media

• Creative Director, Product Development

  • 2003 - 2006

  ⭐️Drove page views to 3M MoM as multi-channel creative lead and analyzed data to build creatives that accelerated growth in conjunction with market trends and customer engagements. ⭐️Drove page views to 3M MoM as multi-channel creative lead and analyzed data to build creatives that accelerated growth in conjunction with market trends and customer engagements.