Experience

Sentient Lasers

• United States
• Medical Device
• 1 - 100 Employee

• Chief Marketing Officer

  • Jul 2023 - 6 months

  Park City, Utah, United States



Built Brands

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Vice President of Marketing

  • Jul 2022 - Jul 2023

  American Fork, Utah, United States

• Sr. Director of Marketing Strategy and Brand Activations

  • May 2022 - Jul 2022

  American Fork, Utah, United States We make the worlds best tasting Protein Bars! Website http://www.built.com



Purple

• United States
• Retail
• 700 & Above Employee

• Head of Brand, Brand Partnerships and Brand Activations

  • Jul 2019 - May 2022

  Lehi, Utah, United States Develop marketing strategy that aligns Purple's unique product positioning with campaign messaging, architecture, and brand management strategy for leading comfort technology company, leading internal design and video creative teams and large, well-known external advertising and marketing agencies. Leverage data collected from internal and external analytics teams to design customer journey targeting key demographics. Apply consumer and business insights to strategically create effective and… Show more Develop marketing strategy that aligns Purple's unique product positioning with campaign messaging, architecture, and brand management strategy for leading comfort technology company, leading internal design and video creative teams and large, well-known external advertising and marketing agencies. Leverage data collected from internal and external analytics teams to design customer journey targeting key demographics. Apply consumer and business insights to strategically create effective and creative brand and marketing campaigns across digital media publishing and social media and ensure cohesive customer experience across Purple brand interactions. Show less



ROKA

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Vice President, Marketing & Marketing Activations – ROKA Sports

  • Nov 2017 - Jan 2019

  Austin, Texas Area Drove campaign development, messaging, consumer experience, and brand awareness for industry-leading performance eyewear and technical gear business to establish global marketing vision. Led all marketing programs and utilized social media channels to enhance consumer interest in brand. Monitored marketing campaign KPIs and implemented improvements and innovative strategies to increase market presence and brand awareness. • Increased sales 45%–56% by spearheading Marketing strategies that… Show more Drove campaign development, messaging, consumer experience, and brand awareness for industry-leading performance eyewear and technical gear business to establish global marketing vision. Led all marketing programs and utilized social media channels to enhance consumer interest in brand. Monitored marketing campaign KPIs and implemented improvements and innovative strategies to increase market presence and brand awareness. • Increased sales 45%–56% by spearheading Marketing strategies that are focused on both local and global promotions, including email (CRM), traditional (OOH), radio, print advertisements, and digital advertising tactics and promotions. • Cultivated impactful strategic partnerships with major global organizations, including Ironman Triathlon, to drive brand awareness and enhance brand image. Show less



Skullcandy Inc.

• United States
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Director of Marketing (Partnerships, Sports Marketing, Events, and Marketing Operations)

  • Jul 2011 - Nov 2017

  Park City, UT Director of Partnerships, Sports Marketing, Events, and Marketing Operations Managed marketing operations, brand strategy, advertising campaign creation, and establishment of strategic partnerships to drive growth of organization into $400M global leader in headphone sales. Led creative and product teams to implement holistic strategy to establish Skullcandy as premium brand, creating advertising campaign process and infrastructure and leveraging partnerships with high-profile athletes and… Show more Director of Partnerships, Sports Marketing, Events, and Marketing Operations Managed marketing operations, brand strategy, advertising campaign creation, and establishment of strategic partnerships to drive growth of organization into $400M global leader in headphone sales. Led creative and product teams to implement holistic strategy to establish Skullcandy as premium brand, creating advertising campaign process and infrastructure and leveraging partnerships with high-profile athletes and major industry-leading companies such as Best Buy, Red Bull, and National Basketball Association (NBA). • Spearheaded production of several viral videos on YouTube, including Robbie Madison drop-in stunt video generating 8+ million YouTube views and 500+ million impressions globally, and “Man on a Mission” stunt video featuring Skullcandy ambassador Andy Stumpf. • Forged numerous strategic international partnerships with major brands across several industries, including Red Bull, DC Comics, GoPro, Toyota, Nike, UBER, Toshiba, and several professional sports teams, including Oklahoma City Thunder and Cleveland Cavaliers. Show less



Insight Exhibits

• United States
• Advertising Services
• 1 - 100 Employee

• Manager, Brand Marketing & Partnership Activation

  • 2004 - 2011

  Developed and implemented creative corporate branding, product positioning, and marketing campaigns for high-profile clients, leveraging data and insight about evolving consumer landscape. Cultivated and improved strategic relationships with key vendors, business partners, and corporate sponsors. Executed strategic GTM plans to drive client business growth.



KB & D Inc.

• Brand Manager & Production, Co-Owner

  • Jan 1997 - Jun 2004