Brian Isaac
Senior Content Designer & Social Media Specialist at Blackbaud - Asia Pacific- Claim this Profile
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Indonesian Elementary proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Sprout Social Platform
Sprout Social, Inc.Nov, 2022- Oct, 2024 -
FIA Code
Fundraising Institute AustraliaDec, 2021- Oct, 2024 -
Standard Mental Health First Aider
Mental Health First Aid AustraliaNov, 2020- Oct, 2024 -
Inbound Marketing Certification
HubSpot AcademyOct, 2020- Oct, 2024 -
Associate Member
Australian Marketing InstituteJan, 2020- Oct, 2024 -
Advanced Google Analytics
GoogleDec, 2018- Oct, 2024 -
Google Analytics for Beginners
GoogleDec, 2018- Oct, 2024 -
Adobe Photoshop Certification
SkillPath
Experience
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Blackbaud - Asia Pacific
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Australia
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Software Development
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1 - 100 Employee
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Senior Content Designer & Social Media Specialist
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Jul 2020 - Present
I'm part of the team bringing the world's most trusted online fundraising platform to nonprofit organisations and supporters in Australia and New Zealand!I’m a writer who, in partnership with our business development, customer support, and sales teams, develops start-to-finish online content experiences to help our customers take the actions they need to move their missions forward and help our business reach its goals.What does this actually look like?- Research, development, and implementation of engaging onboarding journeys, strategy guides, in-depth blog posts, and other content into our users’ experience to help them reach more people and raise more money- Testing and proving user behaviour through A/B testing copy and landing page design.- Continuously optimising content to ensure its serving our users and moving the needle on our business goalsSome of the initiatives I've led and worked on include:- Content experience design for an integrated blog, email, social, and web marketing initiative built to teach the sector how to raise more money by following fundraising best-practices. This involves monitoring and tracking the micro-conversions that lead to larger objectives for each segment and the audiences within it.- A customer acquisition initiative gaining 300 new customers through a series of email communications and customer outreach strategies.- An industry competition we dreamed up and took to market focused on generating new fundraising ideas from charity customers and new leads, resulting in 50 new sales leads.- Virtual Fundraising Package launch: managed the marketing for the launch of an entirely new product category that assisted our customers in transitioning their in-person fundraising events to virtual events in the face of COVID-19- Tax Appeal 2020: raised $100,000+ with the send of a single strategic email during 2020's tax season, and over $550,000 throughout the entire campaign Show less
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Content & Social Media Coordinator
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May 2019 - Jul 2020
My team and I develop and bring to market high-quality marketing campaigns to drive leads and facilitate engagement across Australia and New Zealand.My role centres around developing content including thought leadership articles, web and email copy, graphic design and branding, case studies, whitepapers, social media posts, and video content to support our brands' customers and communities.In addition, I'm responsible for creating the strategy that drives our content goals, full-scale project and campaign management, tracking and reporting results, and implementing the HTML and SEO to best support our content. I also work directly with customers and speak at industry events like bbcon, Fundraising Institute Australia, and EventRaise. Show less
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Seed Propeller
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Brisbane, Australia
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Content Designer & Marketing Consultant
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Sep 2015 - May 2019
I developed and distributed strategic media content in various mediums to drive maximum impact and meet milestones for a variety of business clients. I also managed omnichannel communities, answering questions and directing users to the appropriate resources. I was responsible for monitoring, analysing, reporting, and improving on marketing activities to ensure a best-practice approach is maintained. I built relationships and educated others on the power of organisational structure within business. Show less
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TravelbyBit
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Australia
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Travel Arrangements
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1 - 100 Employee
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Content Coordinator
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Sep 2017 - Apr 2019
I influenced key decision-makers from Australian government to recognise the benefit and practicality of digital currency by creating strategic blog articles and social media content. I also created web page UX/UI designs, built and sent fortnightly weekly newsletters, and helped onboard and educate merchants in the Brisbane area to start using the company’s proprietary software, and aggregate and report on website and social media analytics. I influenced key decision-makers from Australian government to recognise the benefit and practicality of digital currency by creating strategic blog articles and social media content. I also created web page UX/UI designs, built and sent fortnightly weekly newsletters, and helped onboard and educate merchants in the Brisbane area to start using the company’s proprietary software, and aggregate and report on website and social media analytics.
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Tell Me Baby
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Australia
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Internet Publishing
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1 - 100 Employee
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Content Coordinator
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Apr 2016 - Apr 2018
I began as a copywriter and email marketer, writing product descriptions for all products on the website and coordinating email marketing campaigns using Mailchimp and Infusionsoft. I transitioned into an all-around designer and consultant, responsible for building website landing pages, managing website content, designing the website's proprietary product information stamps and user achievement badges, and creating sponsorship information sheets. I began as a copywriter and email marketer, writing product descriptions for all products on the website and coordinating email marketing campaigns using Mailchimp and Infusionsoft. I transitioned into an all-around designer and consultant, responsible for building website landing pages, managing website content, designing the website's proprietary product information stamps and user achievement badges, and creating sponsorship information sheets.
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Hy-Vee, Inc.
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Retail
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700 & Above Employee
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Assistant Department Manager
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May 2014 - Sep 2015
I researched, bought, and priced natural and organic health food products for the department. In addition, I worked consistently to optimise department section displays resulting in a 10% revenue increase from FY 2014 to FY 2015. I researched, bought, and priced natural and organic health food products for the department. In addition, I worked consistently to optimise department section displays resulting in a 10% revenue increase from FY 2014 to FY 2015.
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Musician's Friend
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United States
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Retail
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100 - 200 Employee
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Global Ecommerce Specialist
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Oct 2013 - May 2014
I worked on a team to quickly and accurately ship 10,000+ online orders per day. I worked on a team to quickly and accurately ship 10,000+ online orders per day.
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Street Level Artists Agency
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Musicians
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Marketing Coordinator
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Mar 2013 - Sep 2013
I created and maintained social media and email campaigns for a roster of two globally-touring artists. My designed and optimised Facebook advertisements to consistently exceed sales goals of $11,000 for weekend event sign-ups. I created and maintained social media and email campaigns for a roster of two globally-touring artists. My designed and optimised Facebook advertisements to consistently exceed sales goals of $11,000 for weekend event sign-ups.
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The Media Collective
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Greater Nashville Area, TN
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Publicity Coordinator
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Jan 2012 - Oct 2012
I assisted our publicists in securing media coverage for over 25 artists, resulting in a worldwide No. 1 album. I managed social media outreach for our roster and emailed marketing campaigns to over 25,000 recipients. I assisted our publicists in securing media coverage for over 25 artists, resulting in a worldwide No. 1 album. I managed social media outreach for our roster and emailed marketing campaigns to over 25,000 recipients.
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Pearl Corporation
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United States
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Musicians
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1 - 100 Employee
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Marketing Intern
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May 2010 - Aug 2010
I was responsible for updating and maintaining artist biographies and events for the company's website averaging 100,000 hits per day. I assisted in creating product packages for the 2010 Wholesale Product Guide for distribution to retailers. I was responsible for updating and maintaining artist biographies and events for the company's website averaging 100,000 hits per day. I assisted in creating product packages for the 2010 Wholesale Product Guide for distribution to retailers.
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Education
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2005 - 2011
Oklahoma State University
Bachelor of Arts - BA, Music Business
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