Experience

M3 Financial Group

• Canada
• Financial Services
• 1 - 100 Employee

• VP Marketing, InvisMI - Digital, M3 Financial Group

  • Jan 2022 - Present

• AVP, Digital Marketing

  • Dec 2019 - Jan 2022

• Director of Digital Marketing

  • Oct 2017 - Dec 2019



Hudson's Bay Company

• United States
• Retail
• 700 & Above Employee

• Director, Marketing (DSG Bridal, Home Outfitters Digital and Social Media)

  • Feb 2014 - Jun 2017

  - Lead the content strategy, content creation, and media buys across all mediums through three diverse portfolios- Created and Executed Social Strategy resulting in 50% growth over in two years- Sourced and implemented re-platforming for two websites resulting in increased time- on site, lower bounce rate, a 10% increase in traffic and increased vendor marketingcollections by 8%- Optimized Marketing and communication plans reducing spend by 40% while seeing increased impressions and sales growth-Developed a new loyalty program for Registrants seeing immediate lift in salessales within the first month, as well as increasing frequency of spend by one visit.- Worked with Store teams in elevating in-store events and leading marketing activationstrategy.- Manage cross discipline teams, as well as multiple agencies to create and execute marketing and merchant strategy across all facets of business.-Plan and manage spend for each business- Analyze reports to come up with Business insights and updates to report monthly on health of business to Sr. Executive team

• Director, Gift Registry & Kleinfeld Marketing

  • Jan 2013 - Feb 2014

  -Manage team of marketing and operational professionals working on multi-discipline projects -Own all marketing for Kleinfeld Hudson's Bay and the Bay's Gift Registry including but not exclusive to Mobile, Print ads, Catalog, Trade shows, Website, In-store experience, Vendor relationships and Sourcing. -Prepare and execute budgets-Work with Sr Executive Teams-Manage B2B marketing sales and vendor programs-Own online marketing and work with teams in managing paid, owned, and earned media. -Coach and Train associates and department managers on sales, marketing opportunities, and budget management.-Work with buying teams to promote key products and leverage promotions to drive sales-Manage agency relationships

• Senior Manager, Gift Registry Marketing & Home Operations, Bay

  • Nov 2011 - Jan 2013

  -Built and Developed marketing programs resulting in Sales Growth, increased vendor revenue, and expanded internal team from 2 to 7-Built and Launched first app for Hudson's Bay-Managed Print, Trade Show, and online creative.-Own and manage multiple budget lines-Build relationships with internal and external teams to drive better pricing, enhanced processes and improved revenue driving opportunities. -Coach and Develop associates-Agency Management

• National Gift Registry Marketing & Communication Manager

  • Jan 2007 - Nov 2011

  Responsible for vision and execution of all trade show marketing and project management surrounding but not exclusive to, logistics ,finances branding, booth fabrication, strategic positioning, contracts and budgets. Design and plan the marketing campaigns nationally for Hbc gift registry including print programs (internal and external), Web, Ad Hoc Projects and marketing activation.Instrumental in designing and relauching the National Gift Registry Brand across Canada. Created and launched the first ever "scannible" gift registry guide in North America resulting in an increase of potential sales Manage project timelines, sourcing, marketing solutions and budgets from start to finish.Manage communications, marketing programs and processes, as well as intranet site and any reports which focus on ROI from marketing initiatives. Action multiple reports to design and action new programs.Manage and Forecast marketing and operations budget for each fiscal year successfully.Responsible for first ever vendor-funded "booth within a booth" program resulting in 100% vendor funded fixturing at trade shows.Master administrator for gift registry system, resolving customer issues, ordering issues and any system errors. Managed ordering process, localization programs, and budgets as they relate to all 94 stores.



2005-2007 Hudson's Bay Company

• Sales Manager

  • Nov 2005 - May 2007

  Managed Soft Home, Linens, Consumables, Seasonal, Gift Registry and Point of Sale. Had between 30-50 direct reports depending on season Cultivated & empowered leadership qualities in employees. Designed & improved on existing processes, from direct marketing to sales capturing processes. Market Trainer for gift registry process and procedure. Managed ordering process, localization programs, and budgets related to those programs for the store. Resulted in an increase of over 10% - $90k - of the previous years through business process improvement and employee empowerment.



2005 Carleton University

• CUSA Project Coordinator

  • Mar 2005 - Oct 2005

  Planned and ran Orientation (or "frosh") Week Hired and trained over 300 volunteers Created and ran first-ever direct outbound marketing program to new students in the form of vendor sponsored marketing packages Planned and executed for events - from cooking and transporting food for 3,000 students - i.e. large concert venues, permits, set up Ran a successful week students were very happy with while being almost $20,000 under budget on a $140,000 budget Planned and ran Orientation (or "frosh") Week Hired and trained over 300 volunteers Created and ran first-ever direct outbound marketing program to new students in the form of vendor sponsored marketing packages Planned and executed for events - from cooking and transporting food for 3,000 students - i.e. large concert venues, permits, set up Ran a successful week students were very happy with while being almost $20,000 under budget on a $140,000 budget