Brian Hogan
Commercial Lead Ipsos iris at Ipsos Australia- Claim this Profile
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Bio
Martin Hadley
Brian is an excellent operator. He used strategy derived from insight and research to develop marketing programs for his organisation with excellent results.
Ross Howarth
In my previous role with Prime Television I worked closely with Brian when he ran Regional Television Marketing. This company was formed in the early 90s by the three regional TV networks in order to lift the market share of the RTV media sector which had traditionally garnered revenue well below its audience share. This was a large task firstly to change perception that regional Australia is a thriving marketplace in which 36% of all Australians live and then, secondly, to turn that new perception into increased revenue share. Brian's efforts saw a progressive increase in share each year which reflected his tenacity in re-educating the market and also his creativity in the standard of presentation. One of the key tools Brian developed was the RTM website which became a valued reference source for the media buying industry as a whole. I would be happy to talk with anyone considering utilising Brian's considerable talents.
Martin Hadley
Brian is an excellent operator. He used strategy derived from insight and research to develop marketing programs for his organisation with excellent results.
Ross Howarth
In my previous role with Prime Television I worked closely with Brian when he ran Regional Television Marketing. This company was formed in the early 90s by the three regional TV networks in order to lift the market share of the RTV media sector which had traditionally garnered revenue well below its audience share. This was a large task firstly to change perception that regional Australia is a thriving marketplace in which 36% of all Australians live and then, secondly, to turn that new perception into increased revenue share. Brian's efforts saw a progressive increase in share each year which reflected his tenacity in re-educating the market and also his creativity in the standard of presentation. One of the key tools Brian developed was the RTM website which became a valued reference source for the media buying industry as a whole. I would be happy to talk with anyone considering utilising Brian's considerable talents.
Martin Hadley
Brian is an excellent operator. He used strategy derived from insight and research to develop marketing programs for his organisation with excellent results.
Ross Howarth
In my previous role with Prime Television I worked closely with Brian when he ran Regional Television Marketing. This company was formed in the early 90s by the three regional TV networks in order to lift the market share of the RTV media sector which had traditionally garnered revenue well below its audience share. This was a large task firstly to change perception that regional Australia is a thriving marketplace in which 36% of all Australians live and then, secondly, to turn that new perception into increased revenue share. Brian's efforts saw a progressive increase in share each year which reflected his tenacity in re-educating the market and also his creativity in the standard of presentation. One of the key tools Brian developed was the RTM website which became a valued reference source for the media buying industry as a whole. I would be happy to talk with anyone considering utilising Brian's considerable talents.
Martin Hadley
Brian is an excellent operator. He used strategy derived from insight and research to develop marketing programs for his organisation with excellent results.
Ross Howarth
In my previous role with Prime Television I worked closely with Brian when he ran Regional Television Marketing. This company was formed in the early 90s by the three regional TV networks in order to lift the market share of the RTV media sector which had traditionally garnered revenue well below its audience share. This was a large task firstly to change perception that regional Australia is a thriving marketplace in which 36% of all Australians live and then, secondly, to turn that new perception into increased revenue share. Brian's efforts saw a progressive increase in share each year which reflected his tenacity in re-educating the market and also his creativity in the standard of presentation. One of the key tools Brian developed was the RTM website which became a valued reference source for the media buying industry as a whole. I would be happy to talk with anyone considering utilising Brian's considerable talents.
Experience
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Ipsos Australia
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Australia
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Market Research
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1 - 100 Employee
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Commercial Lead Ipsos iris
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Feb 2022 - Present
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Ipsos
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France
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Market Research
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700 & Above Employee
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Commercial Director Media
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Jan 2020 - Jun 2021
I am responsible for achieving Ipsos’ midterm vision to be a leader in Audience Measurement in Australia with a particular focus on digital audience and content measurement.
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Executive Director emma
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Oct 2016 - Jun 2021
My role is to lead a multi-disciplinary professional team for emma (Enhanced Media Metrics Australia) - the largest audience and consumer insights survey in Australian. Our commercial team is focused on developing and delivering strategic partnerships with media agencies, advertisers, media owners and third party media measurement and data providers. Our technical and research team is responsible for producing a world class and innovative survey to strict KPI's.
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Head of Business Development, Ipsos Connect
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Sep 2014 - Oct 2016
Leading the commercial development of new audience targeting and research products for digital and traditional media applications. Identifying strategic partnership opportunities and new revenue streams from transitioning consumer and media research data into digital media platforms.
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Senior Commercial Manager
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May 2013 - Sep 2014
Ipsos MediaCT are global experts in understanding how consumers access, use and respond to media content across platforms. In Australia Ipsos is leading the development of new audience metrics across multi-platforms.My role was to lead the commercial team and business development strategy for the successful launch of emma, the cross platform audience and consumer survey.
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Regional TV Marketing
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Advertising Services
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1 - 100 Employee
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General Manager
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2001 - 2012
I developed the commercial and marketing strategy, from start up, to grow revenue for Australia’s Regional Free TV networks. Over ten years I led a small team responsible for a wholly integrated business development and sales strategy for Regional TV networks and content owners, resulting in share of national TV advertising revenue growing by over 25%. I developed the commercial and marketing strategy, from start up, to grow revenue for Australia’s Regional Free TV networks. Over ten years I led a small team responsible for a wholly integrated business development and sales strategy for Regional TV networks and content owners, resulting in share of national TV advertising revenue growing by over 25%.
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Executive Director
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1997 - 2000
I founded and led a boutique creative and strategy agency targeting brands in the rapidly growing health and wellness category. Our foundation clients, So Natural Food Company and Temple of the Body & Soul launched and grew successful businesses helped by our creative ideas and communication strategies. I founded and led a boutique creative and strategy agency targeting brands in the rapidly growing health and wellness category. Our foundation clients, So Natural Food Company and Temple of the Body & Soul launched and grew successful businesses helped by our creative ideas and communication strategies.
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Group Business Director
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1995 - 1997
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Managing Director
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1993 - 1995
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Creative Director and General Manager
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1990 - 1992
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Education
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Catholic University School (Dublin)
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Dublin Institute of Technology
Master of Science (MSc), Marketing -
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National College of Art & Design (NCAD Dublin)
Bachelor of Arts (BA), Design and Visual Communications, General
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