O’Neil Hesson
Digital Marketing Strategist at Five Star Institute- Claim this Profile
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Bio
Experience
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Five Star Institute
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United States
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Real Estate
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1 - 100 Employee
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Digital Marketing Strategist
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Jan 2023 - Present
- Manage the execution of the company strategy that delivers qualified leads that creates and sustains an engaged audience across multiple and future platforms including Facebook/Instagram, YouTube, Facebook, and LinkedIn. - Create monthly organic content for 8+ membership. - Schedule and manage daily social media content. - Create clear calls-to-action that convert engagements into customers. - Understand, design, and communicate social media and ad metrics and reporting. - Attend membership calls and meetings. - Collaborate with membership and editorial teams to align on messaging and storytelling opportunities. - Share, monitor, and engage on key hashtags. - Provide weekly and monthly reporting to management - Propose regular budget allocations with a goal of maximizing return on investment Show less
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B3 Community Marketing Firm
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Dallas-Fort Worth Metroplex
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Co-Founder
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Jun 2022 - Present
We are a progressive and innovative digital media firm that emphasizes on curating strategic storytelling through a comprehensive digital marketing plan. We have 15+ years of digital marketing experience, with access to high quality production equipment. Let's make your organization social media famous! We are a progressive and innovative digital media firm that emphasizes on curating strategic storytelling through a comprehensive digital marketing plan. We have 15+ years of digital marketing experience, with access to high quality production equipment. Let's make your organization social media famous!
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The S.E.R.U.N. Foundation
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Dallas-Fort Worth Metroplex
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Co-Founder/ President
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May 2021 - Present
The SERUN Foundation strives to provide a comprehensive holistic approach to combatting poverty and promote systemic economic growth within historically underserved and struggling urban neighborhoods. We began this mission by implementing our first program named Clean the Block Initiative. Clean The Block Initiative is an outreach program that tackles the disproportionate environmental effects on lower income communities. Due to their socioeconomic status, climate change and increased pollution has had a negative effect on the health, mental development, education, economic status, and overall pride in the community in which we live. Therefore, CBI will be combating several environmental issues that plague our communities. Through this program, in partnership with the City of Dallas, we've organized community wide cleaning events that range from 20-70 volunteers. With the help of city resources, we provide trash pickers, trash bags, gloves, work vests, and educational information to our volunteers so that they may help clean up loose trash and illegal dumping sites. Also within this initiative, is our Get Up to Code program which will identify community members whom are struggling with outstanding code violations. Once these individuals are properly vetted, our volunteers assist in dealing with the candidates code violations, whether it be high weeds, unkept brush, bulk trash, abandoned vehicles, etc, and bring said candidate back into good standing with the city. As The SERUN Foundation expands and garners more funding, we plan on unveiling more community programs that help solve a litany of challenges. Show less
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ELITE VIDEO PRODUCTIONS, INC.
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United States
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1 - 100 Employee
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Videographer
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Mar 2019 - Jul 2022
Collaborate closely with internal clients and stakeholders to help facilitate the creation of multimedia content Record and edit video and sound projects, including selecting program format for final output, capturing/importing media, organizing raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voice- over/sfx, media management and archiving project media Participates in the development, implementation, assessment, and revision of video Show less
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The Haven Texas
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Field Marketing Coordinator
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Jan 2022 - Jun 2022
Develop and maintain referral relationships amongst various healthcare professionals. These relationships should include but are not limited to: Private practice professionals (physicians, psychiatrists, therapists, counselors, and other professionals with the potential to refer to admissions. Create and implement email marketing campaigns that consist of lists with 8,000+ contacts Develop and maintain referral relationships amongst various healthcare professionals. These relationships should include but are not limited to: Private practice professionals (physicians, psychiatrists, therapists, counselors, and other professionals with the potential to refer to admissions. Create and implement email marketing campaigns that consist of lists with 8,000+ contacts
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Verified News Network
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United States
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Internet News
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1 - 100 Employee
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Multimedia Journalist
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Jun 2020 - Nov 2021
Research, Develop, and share local stories from all around Texas. Content creation with sponsored news, breaking news, and exclusive interviews. Research, Develop, and share local stories from all around Texas. Content creation with sponsored news, breaking news, and exclusive interviews.
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Minority Psychology Network
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Los Angeles Metropolitan Area
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Podcast Cohost/ Marketing Manager
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Oct 2019 - Nov 2021
Plan, produce, and cohost the podcast “Breaking The Stigma”. Develop and implement cohesive digital analysis for our board members and facilitate events with our planning coordinator. Create flyers, edit videos, and occasionally provide photography for our numerous events. Attend weekly meetings and run Social Media engagement reports with the founder to develop better digital platform techniques to best utilize our content Plan, produce, and cohost the podcast “Breaking The Stigma”. Develop and implement cohesive digital analysis for our board members and facilitate events with our planning coordinator. Create flyers, edit videos, and occasionally provide photography for our numerous events. Attend weekly meetings and run Social Media engagement reports with the founder to develop better digital platform techniques to best utilize our content
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Attorney Calvin Johnson for District 7
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Dallas, Texas, United States
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Campaign Manager
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Sep 2020 - May 2021
I organized and recruited volunteers for canvassing/block walks, food drives, and other communal events. Created and managed all of Calvin’s political platforms on social media. This included developing a social media cadence and scheduling video content. I would also closely monitor analytics to best target potential voters. Track and maintain campaign budget and voter file and provides reports as requested related to all Campaign activities. I organized and recruited volunteers for canvassing/block walks, food drives, and other communal events. Created and managed all of Calvin’s political platforms on social media. This included developing a social media cadence and scheduling video content. I would also closely monitor analytics to best target potential voters. Track and maintain campaign budget and voter file and provides reports as requested related to all Campaign activities.
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Exult Healthcare
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Digital Marketing Manager
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Sep 2019 - Mar 2020
I oversaw the entirety of the digital/traditional marketing of Exult Healthcare and the office of Dr. Deepika Bhargava. Tasked with developing a comprehensive social media campaign through Facebook, LinkedIn, Instagram, and Twitter Manage budget and effectively allocate resources towards digital marketing campaigns. Coordinate and organize provider/clinical referrals. Collaborate and spearhead marketing campaigns in conjunction with other facility marketers in the dfw area. I oversaw the entirety of the digital/traditional marketing of Exult Healthcare and the office of Dr. Deepika Bhargava. Tasked with developing a comprehensive social media campaign through Facebook, LinkedIn, Instagram, and Twitter Manage budget and effectively allocate resources towards digital marketing campaigns. Coordinate and organize provider/clinical referrals. Collaborate and spearhead marketing campaigns in conjunction with other facility marketers in the dfw area.
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Urban One, Inc
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United States
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Broadcast Media Production and Distribution
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200 - 300 Employee
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Promotions Specialist
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Jun 2017 - Mar 2020
Manage all social media platforms and regularly engage with viewers. Tasked with multimedia analytics and development of quarterly marketing campaigns to successfully engage our demographic. Work and cooperate with multiple departments at once to help facilitate and set up company events. These range from corporate activations, 1000+ people shows/concerts, and event coordination for our seasonal events. Assist On-air personalities while also being prepared to live broadcast on your own if necessary. I’ve been with the company for 2 years and have won a peer award for excellence my first year, and a peer award for teamwork my second year. These awards are approved by our stations General Manager. Show less
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Education
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University of North Texas
Political Science and Government