Brian Granfors

Head Of Marketing at Shoe Mill
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Contact Information
us****@****om
(386) 825-5501
Location
Salem, Oregon, United States, US

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Lydia Cuautle

I've had the pleasure of working with Brian for over four years at Soles4Souls. When I first started at Soles4Souls, Brian was the established leader over our small but mighty Creative and Communications team, where everything from branding, advertising and marketing, to PR, website management and photography fell onto his shoulders. In this role he excelled tremendously, bringing our medium sized nonprofit organization to a global level. Brian is a superb communicator and knows how to work across teams with all personalities and levels of people. He always took the time to explain the "why", to share his knowledge and bring everyone to the same page. Later on, I was able to work directly with Brian on our Community Partnerships team, where he showcased his leadership and sales qualities, bringing our mission to a local level and being responsible for managing all on the ground operations for the state of Oregon. Brian excels in his roles because he is collaborative, dedicated, a constant learner, and leads with a servant heart.

Kristen Reid

I have had the pleasure of working with Brian at Soles4Souls for the past six years. When I joined the Soles4Souls team, Brian was already a tenured employee and leader at our organization. He led our lean, dynamic Creative and Communications team. This was a highly cross-functional space, as all departments depended on Brian and his team to brand, market and communicate our mission and its impact in a transparent, meaningful and consistent way. Brian has always had a clear-eyed assessment and understanding of who we were as a mission, and beholden to the people we serve. Most noteworthy was Brian’s leadership during periods of organizational change. I have appreciated how he balanced thoughtfully designing our creative and communication strategies in advance with a flexible and open-minded approach as new questions or ideas arose within each department or organization wide. Brian has a respectful way of guiding others to achieve great things, while holding us accountable in the process. And he always has the greater benefit of the team and mission in mind. The steadiness in Brian’s work and leadership have been a huge asset to our team, driving us towards achieving our organization’s strategic goals. There is no doubt that Brian is a huge reason why we are a high-performing team now.

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Credentials

  • SEO Foundations
    National Association of State Boards of Accountancy

Experience

    • Retail
    • 1 - 100 Employee
    • Head Of Marketing
      • Nov 2021 - Present

    • Project Manager
      • Aug 2021 - Oct 2021

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Operations, Soles4Souls Oregon
      • Jan 2019 - Oct 2021

      • Procured donations through community and brand outreach and cultivation.• Coordinated volunteer groups and donation events.• Developed and maintained annual budget and inventory.• Increased exposure through digital and traditional marketing and public speaking.

    • Communications and Creative Director
      • Jun 2013 - Jan 2019

      • Refined and managed the organization's branding and core messaging.• Led the marketing and communications team to increase and sustain revenue streams and donor engagement by revitalizing systems and strategies across digital, social, and traditional media.• Created and managed digital and print content including website, print collateral, email marketing, direct mail campaigns, media pitches/press releases, social media, video, and photography.• Collaborated with the development team to cultivate corporate partnerships with companies such as Macy's, Amazon, PUMA, DSW, eBay, Zappos, and Bank of America.• Coordinated media for distribution events with non-profit partners and footwear and apparel brands. Show less

    • Multimedia Manager
      • Nov 2011 - Jun 2013

      • Elevated storytelling by producing compelling video/photo content to educate and inspire donors.• Traveled internationally/domestically to document distribution trips and coordinate with the marketing and communications team.

  • Creative Fuel Media
    • Franklin, TN.
    • Videographer/Editor/Motion Graphics
      • May 2010 - Jun 2011

      • Produced reality tv pitches, corporate videos, and commercials. • Served as a motion graphics designer and videographer for the feature-length documentary film, "Heading Back Home," featured in regional cinemas and airing on PBS affiliate, Nashville Public Television. • Produced reality tv pitches, corporate videos, and commercials. • Served as a motion graphics designer and videographer for the feature-length documentary film, "Heading Back Home," featured in regional cinemas and airing on PBS affiliate, Nashville Public Television.

    • United States
    • Media Production
    • 1 - 100 Employee
    • Videographer/Editor/Graphics/Writer
      • Sep 2003 - Jun 2010

      • Advanced production value of Dunbar Production's long-form advertising television programming, serving as videographer, editor, motion graphics designer, producer, and writer. • Assisted in growing to 4 half-hour regional television shows, showcasing travel and tourism, featured throughout the California Central Coast and the San Francisco Bay Area. • Advanced production value of Dunbar Production's long-form advertising television programming, serving as videographer, editor, motion graphics designer, producer, and writer. • Assisted in growing to 4 half-hour regional television shows, showcasing travel and tourism, featured throughout the California Central Coast and the San Francisco Bay Area.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • News Photographer
      • Oct 2000 - Sep 2003

      • News, sports, and feature news videographer and editor. • Award-winning sports videographer, earning APTRA and RTNDA awards for "Best Sports Videography". • News, sports, and feature news videographer and editor. • Award-winning sports videographer, earning APTRA and RTNDA awards for "Best Sports Videography".

Education

  • Humboldt State University
    Bachelor of Arts (B.A.), Broadcast Journalism
    1998 - 2000

Community

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