Brian Fortman
Owner, President at Homewatch CareGivers- Claim this Profile
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Bio
Hui Tan
Brian is definitely one of the best technical marketing people I have been working with - full of passion, quick and deep in technical diving, always strong in building up connections with customers!
Sam Sabapathy
I strongly recommend Brian as a highly talented technical marketing executive in field of automotive and industrial solutions. Brian brings the marketing muscle to partner with engineering leads to develop relevant strategies to solve customer problems, win customer confidence and secure new business. He is a savvy, relentless, high-tech marketing and business leader. Brian and I have worked for many years with TI's C2000 DSP/MCUs on product definitions and the customization of industrial motor control solutions. He was a critical part of our industrial business strategy and enabled much higher growth rates for the product line. He worked across many end-equipment segments including digital motor controllers, digital and analog encoders, high accuracy sensing, ultimately offering cost effective and best in class connected servo systems. His recent product positioning in renewable energy solutions with C2000 MCUs and TI analog, extends his winning approach. Brian prepares very well and runs smooth customer engagements. He paints a compelling solution story across both TI broad MCU and analog product lines. He is an asset to engineering in the planning and definition for any technical solutions. I have personally partnered with him on Functional Safety seminars to industrial customers as well as TI internal training. He brings a wealth of information on the application of MCU products especially in the functional safety context. He has deep understanding of the Automotive, Industrial and consumer equipment functional directives and safety standards. He always challenges the engineering team to push the envelope to create more compelling, winning solutions including silicon, software and development tools. Brian is never shy about learning new things (however technical) and develops new angles/perspectives to convey complex topics in a simpler form. While the collateral is comprehensive, customers find it easy to grasp the message. Once a customer designed us in, Brian prepares the organization to ensure the necessary support model is in place and that it is mutually beneficial the customer and our company. With his business acumen and the skills described above, I have seen Brian successfully apply his high-energy style directly to marketing, training and negotiation functions.
Hui Tan
Brian is definitely one of the best technical marketing people I have been working with - full of passion, quick and deep in technical diving, always strong in building up connections with customers!
Sam Sabapathy
I strongly recommend Brian as a highly talented technical marketing executive in field of automotive and industrial solutions. Brian brings the marketing muscle to partner with engineering leads to develop relevant strategies to solve customer problems, win customer confidence and secure new business. He is a savvy, relentless, high-tech marketing and business leader. Brian and I have worked for many years with TI's C2000 DSP/MCUs on product definitions and the customization of industrial motor control solutions. He was a critical part of our industrial business strategy and enabled much higher growth rates for the product line. He worked across many end-equipment segments including digital motor controllers, digital and analog encoders, high accuracy sensing, ultimately offering cost effective and best in class connected servo systems. His recent product positioning in renewable energy solutions with C2000 MCUs and TI analog, extends his winning approach. Brian prepares very well and runs smooth customer engagements. He paints a compelling solution story across both TI broad MCU and analog product lines. He is an asset to engineering in the planning and definition for any technical solutions. I have personally partnered with him on Functional Safety seminars to industrial customers as well as TI internal training. He brings a wealth of information on the application of MCU products especially in the functional safety context. He has deep understanding of the Automotive, Industrial and consumer equipment functional directives and safety standards. He always challenges the engineering team to push the envelope to create more compelling, winning solutions including silicon, software and development tools. Brian is never shy about learning new things (however technical) and develops new angles/perspectives to convey complex topics in a simpler form. While the collateral is comprehensive, customers find it easy to grasp the message. Once a customer designed us in, Brian prepares the organization to ensure the necessary support model is in place and that it is mutually beneficial the customer and our company. With his business acumen and the skills described above, I have seen Brian successfully apply his high-energy style directly to marketing, training and negotiation functions.
Hui Tan
Brian is definitely one of the best technical marketing people I have been working with - full of passion, quick and deep in technical diving, always strong in building up connections with customers!
Sam Sabapathy
I strongly recommend Brian as a highly talented technical marketing executive in field of automotive and industrial solutions. Brian brings the marketing muscle to partner with engineering leads to develop relevant strategies to solve customer problems, win customer confidence and secure new business. He is a savvy, relentless, high-tech marketing and business leader. Brian and I have worked for many years with TI's C2000 DSP/MCUs on product definitions and the customization of industrial motor control solutions. He was a critical part of our industrial business strategy and enabled much higher growth rates for the product line. He worked across many end-equipment segments including digital motor controllers, digital and analog encoders, high accuracy sensing, ultimately offering cost effective and best in class connected servo systems. His recent product positioning in renewable energy solutions with C2000 MCUs and TI analog, extends his winning approach. Brian prepares very well and runs smooth customer engagements. He paints a compelling solution story across both TI broad MCU and analog product lines. He is an asset to engineering in the planning and definition for any technical solutions. I have personally partnered with him on Functional Safety seminars to industrial customers as well as TI internal training. He brings a wealth of information on the application of MCU products especially in the functional safety context. He has deep understanding of the Automotive, Industrial and consumer equipment functional directives and safety standards. He always challenges the engineering team to push the envelope to create more compelling, winning solutions including silicon, software and development tools. Brian is never shy about learning new things (however technical) and develops new angles/perspectives to convey complex topics in a simpler form. While the collateral is comprehensive, customers find it easy to grasp the message. Once a customer designed us in, Brian prepares the organization to ensure the necessary support model is in place and that it is mutually beneficial the customer and our company. With his business acumen and the skills described above, I have seen Brian successfully apply his high-energy style directly to marketing, training and negotiation functions.
Hui Tan
Brian is definitely one of the best technical marketing people I have been working with - full of passion, quick and deep in technical diving, always strong in building up connections with customers!
Sam Sabapathy
I strongly recommend Brian as a highly talented technical marketing executive in field of automotive and industrial solutions. Brian brings the marketing muscle to partner with engineering leads to develop relevant strategies to solve customer problems, win customer confidence and secure new business. He is a savvy, relentless, high-tech marketing and business leader. Brian and I have worked for many years with TI's C2000 DSP/MCUs on product definitions and the customization of industrial motor control solutions. He was a critical part of our industrial business strategy and enabled much higher growth rates for the product line. He worked across many end-equipment segments including digital motor controllers, digital and analog encoders, high accuracy sensing, ultimately offering cost effective and best in class connected servo systems. His recent product positioning in renewable energy solutions with C2000 MCUs and TI analog, extends his winning approach. Brian prepares very well and runs smooth customer engagements. He paints a compelling solution story across both TI broad MCU and analog product lines. He is an asset to engineering in the planning and definition for any technical solutions. I have personally partnered with him on Functional Safety seminars to industrial customers as well as TI internal training. He brings a wealth of information on the application of MCU products especially in the functional safety context. He has deep understanding of the Automotive, Industrial and consumer equipment functional directives and safety standards. He always challenges the engineering team to push the envelope to create more compelling, winning solutions including silicon, software and development tools. Brian is never shy about learning new things (however technical) and develops new angles/perspectives to convey complex topics in a simpler form. While the collateral is comprehensive, customers find it easy to grasp the message. Once a customer designed us in, Brian prepares the organization to ensure the necessary support model is in place and that it is mutually beneficial the customer and our company. With his business acumen and the skills described above, I have seen Brian successfully apply his high-energy style directly to marketing, training and negotiation functions.
Experience
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Homewatch CareGivers
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United States
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Home Health Care Services
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700 & Above Employee
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Owner, President
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Oct 2019 - Present
Ideal Care for Your Loved One When your loved one needs a little help throughout the day to stay comfortable, Homewatch CareGivers of Sugar Land is here to deliver. We are a local favorite when it comes to in-home care services for seniors and others with dependencies. Whether your loved one is experiencing difficulties due to age, dementia, chronic illness, recent surgery, or one of many other reasons, we can be there to make their days enjoyable once more. Ideal Care for Your Loved One When your loved one needs a little help throughout the day to stay comfortable, Homewatch CareGivers of Sugar Land is here to deliver. We are a local favorite when it comes to in-home care services for seniors and others with dependencies. Whether your loved one is experiencing difficulties due to age, dementia, chronic illness, recent surgery, or one of many other reasons, we can be there to make their days enjoyable once more.
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Texas Instruments
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United States
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Semiconductor Manufacturing
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700 & Above Employee
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DesignDRIVE Marketing Manager, C2000(tm) Microcontrollers
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Apr 2014 - Oct 2019
• Nominated for Raj Gupta Excellence in Marketing Award based on performance metrics (2016).• Improved CAGR by 19% over four years, achieving $200M in annual revenue by developing and implementing targeted marketing campaigns designed to protect and expand existing customer base.• Drove efforts to increase customer count, achieved by reaching growth of 28% CAGR within four years; increased opportunities at assigned accounts by over 10% yearly.• Led efforts in collaboration with engineering to develop differentiated system-level solutions to prove value and ease customer adoption by creating and implementing new strategic marketing plan and initiatives.• Showcase product differentiation and solve critical customer challenges by implementing technology roadmap.• Drive timeliness and efficiencies across global sales teams to guarantee budget, schedules, and performance goals are met.• Manage execution of regional launch plans and create global launch strategy in alignment with success metrics.• Identify and create growth initiatives and marketing plans for new and existing products; manage global marketing budget.• Spearhead the development and implementation of strategies for markets, customers and channels. • Conduct business and investment analyses including market opportunity sizing and business opportunity identification.• Develop strong multi-departmental relationships to effectively coordinate and execute projects, ensuring business value.
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Manager, Marketing and Systems Engineering, Hercules(tm) Safety Microcontrollers
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Jan 2009 - Mar 2014
• Delivered $80M+ lifetime revenue and $100M+ in identified opportunities by developing value proposition for specified application areas; tested, refined, and validated with field and customers.• Tripled document creation productivity by executing a reorganization strategy to align with performance goals; restructured personnel, drove automation for document creation, and improved functional safety competency by establishing partnership with third party expert; spearheaded architecture specification closure of next generation product.• Led systems engineering team on product definition and expansion of Hercules™ microcontrollers into new applications.• Launched Hercules™ and SafeTI™ brands; developed and aligned sales and web collateral in compliance with legal team.• Developed and delivered online training and webinar series to enhance product knowledge and trends across teams; designed internal training documents including whitepapers, app notes, and other sales support material.
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Head of Marketing and Systems Engineering, Automotive Processors
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Apr 2001 - Dec 2009
• Secured over $400M in lifetime net revenue in radio head units and multimedia systems within first 5 years as startup business• Defined and managed media processor product portfolio – Jacinto™ family of automotive processors.• Led team of product marketers, business development, and senior systems engineers to define and develop multimedia radio product offering; determined silicon and software pricing strategies; negotiated annual purchasing agreements.• Defined and managed media processor product portfolio – Jacinto™ family of automotive processors.• Managed $1M software budget; negotiated and cultivated critical third party software licensing agreements.• Led team of product marketers, business development, and senior systems engineers to define and develop multimedia radio product offering; determined silicon and software pricing strategies; negotiated annual purchasing agreements.• Defined and managed media processor product portfolio – Jacinto™ family of automotive processors.• Managed $1M software budget; negotiated and cultivated critical third party software licensing agreements.
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Business Development Manager, System Level Integration Engagements, ASIC
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May 1998 - Mar 2001
Secured new business representing $240M lifetime net revenue of custom chip for personal electronics applications. Established strong multi-departmental relationships to effectively align on deliverables and performance
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Cadence Design Systems
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United States
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Software Development
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700 & Above Employee
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Account Manager
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Sep 1997 - Apr 1999
Achieved 20% growth on $6M account base covering tools and services for design and verification. Achieved 20% growth on $6M account base covering tools and services for design and verification.
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Texas Instruments
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United States
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Semiconductor Manufacturing
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700 & Above Employee
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Account Manager and Technical Sales Representative
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Jun 1991 - Sep 1997
Achieved over $160M in lifetime net revenue by securing digital baseband processing sockets in CDMA and GSM base-station systems; negotiated strategic licensing and support of differentiated, optimized speech coder technology. Established strategic plan to win custom ASICs and digital signal processors by working with worldwide account and factory teams. Achieved over $160M in lifetime net revenue by securing digital baseband processing sockets in CDMA and GSM base-station systems; negotiated strategic licensing and support of differentiated, optimized speech coder technology. Established strategic plan to win custom ASICs and digital signal processors by working with worldwide account and factory teams.
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Education
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1986 - 1992
Missouri University of Science and Technology
BSEE
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