Creative Strategist -

• Apr 2021 - Present

Design/ 8 + years of creative thought leadership, including art direction, team resource management, and creative development from concept to execution\ Conceptualized and Art directed brand photo & video shoots for best-in-class creative/ Developed strategy & creative for branded marketing campaign collateral appearing at retail in over 18,000 grocery & c-store chains nationwide\ Directed strategy & creative development for new & refreshed brand architecture, aiding in improved distribution at key retail partners/ 12 years of packaging experience, including award-winning package creative development for the Laura’s Lean Beef retail jerky packaging\ Planned & art directed best-in-class integrated multi-channel marketing campaigns reaching millions of brand-loyal consumers/ Developed brand identity for new in-house brand concepts and refreshed legacy brandsLeadership\ Developed Multi-million dollar budgets with the marketing manager in alignment with key business goals/ Implemented cross-departmental project management for greater collaboration & transparency, improving communication & lead times from concept to execution\ Directed internal creative team members & agency partners, managing creative strategy, execution & budget/ Managed vendor resource recruitment correlating to improved P&L for print production in POS & packaging\ Coordinated, planned, and executed innovative UX strategies for digital properties, including DTC eCommerce and brand sites/ Planned & supervised brand events as part of the marketing strategy, including outside vendor management, logistics, budget, & creative development\ Acted as brand ambassador in televised & in-person events across multiple markets for 5+ years/ Self-motivated and experienced with fully remote work - My current role has been fully remote since 04/2020 Show less

Graphic Designer

• Apr 2015 - Apr 2021

\ Manage planning & creative development for all branding based on market data focusing on empathetic core consumer alignment/ Supervise & direct internal & external creative teams taking a people-first approach to creative\ Manage branded marketing collateral appearing in over 18,000 grocery & c-store chains nationwide/ Develop & direct integrated marketing campaigns reaching millions of consumers, including strategy, planning, analysis, & creative development\ Enthusiastic brand ambassador representing the company via televised & in-person appearances/ Plan & implement cross-departmental processes & software for improved project management & team collaboration\ Plan & Implement user experience improvements across numerous consumer touchpoints, including websites, email, marketing collateral, & DTC e-commerce channels/ Direct vendor resource recruitment & management, including budget management for print production in POS and packaging\ Manage key marketing events as part of the marketing plan, including vendor management, logistics, budget, & creative/ Award-winning package design & creative development for Laura’s Lean Beef Jerky, leading to increased sales & recognition in GD magazine\ Developed the Laura’s Lean Beef community outreach campaign in alignment with the brand strategy to encourage school-age children to work towards improving their health through better eating habits, resulting in earned media across the country & in local news/ Supervised & directed the Laura’s Lean Beef 60-Day Challenge promotional giveaway in alignment with the marketing strategy, reaching 1.4 million consumer impressions/engagements in 8 weeks\ Developed & supervised the Laura’s Lean March Mania surprise & delight, in-store, sales & social media campaign awarding loyal consumers for making a purchase/ Managed creative strategy and development of the new meyernaturapork.com website released in 2020 Show less

Junior Graphic Designer

• Apr 2011 - Apr 2015

/ Work with the marketing team to set marketing strategy & plan according to corporate goals\ Collaborate with the marketing team to create and activate direct/indirect channel marketing campaigns according to the marketing strategy and plan/ Offer experienced, professional feedback and collaboration regarding results & outcomes for Meyer Natural Foods marketing plan & activations\ Manage and report regarding initiatives placed under my direction as assigned by the Marketing & Sales Director/ Follow and maintain the marketing plan according to the approved Meyer Natural Foods marketing budget\ Create & maintain the visual brand identity for each of the Meyer Natural Foods Brands/ Create marketing & sales collateral necessary to increase consumer brand awareness of all the Meyer Natural Foods brands for direct channel sales to the consumer & indirect sales through retail & foodservice\ Conceptualize and design the Meyer Natural Foods print inventory of marketing, trade show, event and promotional materials/ Conceptualize, design, and maintain the visual identity and user experience for all consumer-facing websites, social properties & email\ Create marketing and presentations for the sales team/ Work with the sales team to assist in their goals as assigned by the company\ Create, manage, and report engagement on web platforms, including Laura's Lean 60-Day Challenge, Offerpop, etc./ Create, manage, and report coupons usage redemptions through national clearing house\ Arrange and coordinate meetings with exterior agencies and vendors/ Working with our external agency, planned and directed the creation of the Local Harvest website Show less

Design Production - Prepress - Large / Small format

• Jan 2009 - Apr 2011

/ Pre-pressed print files and set-up for print production \ Worked with various print materials and print formats to achieve client creative goals / Edited files as needed to achieve color-correct finished materials for client needs \ Worked with large and small format print applications encompassing booklets and pamphlets to banners, vehicle wraps, trade show materials, and more. / Worked with event and trade show materials to achieve client event creative goals \ Experience with various ink formats, including - Ink Jet, Latex, Solvent, Laser Toner, Printed and Cut vinyl, and more Show less

Freelance Graphic Designer

• Apr 2006 - Aug 2010

Senior Graphic Designer

• Nov 2007 - Jan 2009

/ Working with customers, conceptualize and execute marketing and branding materials to support their goals\ Using various print methods - execute creative based on approved concepts/ Create brand identity based on client expectations and feedback\ Identify opportunities for improved wayfinding and other business signage/ Outsource and work with external vendors as needed to complete client projects\ Meet with clients to identify and conceptualize project needs/ Color correct and pre-press files as needed for final production Show less

Graphic Designer

• Nov 2006 - Nov 2007

Graphic Designer

• Aug 2006 - Apr 2007