Experience

MegaFood

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Strategic Business Manager

  • Feb 2023 - Present



The BE-Hive

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Sales Director

  • Jan 2022 - Nov 2022

  Hired by president as first full-time sales employee. Tasked to build and lead an internal sales team and national broker network, to grow existing food service business, drive retail expansion and provide strategic planning across all revenue channels. • Championed cost adjustment increasing profitability by 16% (total company) without losing any customers – created pricing standards and costing architecture for all products in all channels • Grew UNFI (non-WFM) business by 65% in first 6 months. Manages Whole Foods Market business and leads customer meetings. o Closed inherited WFM deficit gap by 50pts in first 9 months. o Executed company’s first retail promotion reaching 162% lift • Expanded distribution network to west coast and grew distribution sales +37% in first 9 months. o Manages distribution channel: UNFI, KeHE, Clark, PFG, Sysco, US Foods, The Chef’s Warehouse, Sodexo, GFS, Ace Natural • Direct reports: 2 employees, 3 brokerages



Vega

• Canada
• Health, Wellness & Fitness
• 200 - 300 Employee

• Strategic Account Manager

  • Jan 2018 - Jan 2022

  Promoted on merit from Key Account Manager after a self-initiated conversation with direct manager about setting higher goals for myself. Originally managed only the BJ’s Wholesale business and eventually managed entire portfolio of club customers: Costco, Sam’s, Costco Mexico, BJ’s Wholesale. Pulled data (IRI, Kantar, SPINS) and created custom interactive POS dashboards. Lead internal club strategy through bi-annual “club summit” meetings with sales and marketing directors, using category data and insights. • Expanded assortment at BJ's Wholesale by 300% and grew annual sales from $3.2M to $5.6M • Increased net sales by $259K through JBP at BJ’s Wholesale while also reducing overall trade rate by 2%• Increased gross sales by 35% YOY at BJ’s Wholesale (2019-2020)• Part of strategic planning process – created trade and revenue forecasts, weekly trending updates and participated in monthly meetings with VP of sales on forecast changes• Product development: created 8 unique items for club channel• Launched first Costco Mexico item and worked cross-functionally on international requirements• Annual revenue: $9M

• Key Account Manager - Natural

  • Jan 2016 - Jan 2018

  Promoted on merit after one year of employment. Developed promotional plans, trade and revenue forecasts, and lead customer meetings with INFRA, NCG, Central Market and United Market Street. Delivered KPI’s, lead strategy meetings and performed sales calls with internal sales reps and brokers –Presence Marketing. • Partnered with customer programs that increased INFRA and NCG ACV by 15% (2017)• Executed company’s first BOGO promotion ever (Central Market) achieving 217% lift• Weekly calls with Central Market buyer and worked closely on pricing strategies, shopper marketing activations and expanding entire plant-based category (all brands)• Annual revenue: $2.1M

• Account Manager - North Texas

  • Feb 2015 - Jan 2016

  Recommended to fill position by exiting account manager after leading region in sales as a Vega retailer. Managed store-level business over 1,500 square miles and 50+ stores in the natural channel. Called on over a dozen Whole Foods Markets, two dozen Sprouts, half a dozen Natural Grocers and multiple independent retailers. Planned shopper marketing activations with store teams, built in-store displays, executed demos and events, established good customer relationships, and managed demo team (4).



United Supermarkets, LLC

• Retail
• 700 & Above Employee

• Living Well Specialist

  • Oct 2013 - Mar 2015



Natural Grocers by Vitamin Cottage

• United States
• Retail
• 700 & Above Employee

• Vitamin Manager

  • 2013 - 2013



Baylor University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Coach - Acrobatics & Tumbling

  • Nov 2011 - Nov 2012



Texas State University

• United States
• Higher Education
• 700 & Above Employee

• Cheerleading Coach

  • Aug 2007 - Nov 2011



Pinnacle Cheer LLC

• Coach

  • Aug 2003 - Nov 2011